Election time is stressful for all those contesting. There's too much to do in a short amount of time, from daily administrative responsibilities to designing the campaign to coordination with local authorities. But not just that, you also want to make sure that you do an excellent job because it will eventually mean winning more votes.
Election signs are an essential part of this whole activity. From bollards signs to standees, these election signs are an effective way for candidates and organisations to create awareness, promote their image, and get more votes.
Even though designing an attractive election sign is no rocket science, most political characters that you see are not that effective. If you fail to pay attention to some basics could be damaging for your campaign and set you off the ground.
Here’s some crucial information that you must know to create effective election signs that can bring you one step closer to victory. So, let’s begin.
When designing the sign's content, keep in mind that you have just five to eight seconds of your viewer’s attention before they lose interest. So, if you want to make an impression, your election sign should be able to make the most of that short period. Therefore, the key to writing great content is to differentiate quickly.
Make sure you focus on the ‘who’ (you or your organisation) and the ‘what’ (the office you’re running) of your election sign. Keep it restricted to just a few words such as “Kevin for Congressman” or “Re-Elect Joe.” Anything longer than this will cause your message to get lost among other election advertisements. Precise and easy to remember phrases like “Vote for Change”, “Vote for Brown” work best. Even just the candidate’s name and his website would do.
The graphic elements of your election sign are another crucial factor in determining their appeal and effectiveness. To make the most of this, you need to study the demographic you wish to attract and determine what design elements, colours, symbols, slogans, and imagery will appeal to them.
You have various options for designing your election sign, such as corflute election signs, posters, banners, and more. Choose something that your target audience will feel attracted to the most and one that gives your campaign its uniqueness.
If you want viewers to look at your election signs, it has to be designed using contrasting colours that are easy on the eyes. Light text on a darker background or dark text on light background improves readability and adds depth to the design.
The best colour combinations for election signs are green and white, black and yellow, blue and white, and red and white. You should avoid the use of neon colours.
Designing effective political signs doesn’t have to be a complicated task. You can use these tips to create appealing election signs in no time.