Election time is stressful for all those contesting. From daily administrative responsibilities to designing the campaign to coordination with local authorities, there’s too much to do in a short amount of time. But not just that, you also want to make sure that you do an excellent job because it will eventually mean winning more votes.
The Content of the Sign is Important
Election signs are an important part of this whole activity. From bollards signs to standees, these election signs are an effective way for candidates and organizations to create awareness, promote their image, and get more votes.
Even though designing an attractive election sign is no rocket science, most political signs that you see are not that effective. If you fail to pay attention to some basics could be damaging for your campaign and set you off the ground.
Here’s some crucial information that you must know to be able to create effective election signs that can bring you one step closer to victory. So, let’s begin.
When designing the content of the sign, keep in mind that you have just five to eight seconds of your viewer’s attention before they lose interest. So, if you want to make an impression, your election sign should be able to make the most of that short span of time. Therefore, the key to writing great content is to quickly differentiate.
Add Some Graphics
Make sure you focus on the ‘who’ (you or your organization) and the ‘what’ (the office you’re running) of your election sign. Keep it restricted to just a few words such as “Kevin for Congressman” or “Re-Elect Joe.” Anything longer than this will cause your message to get lost among other election advertisements. Precise and easy to remember phrases like “Vote for Change”, “Vote for Brown” work best. Even just the candidate’s name and his website would do.
The graphic elements of your election sign are another crucial factor in determining their appeal and effectiveness. To make the most of this, you need to study the demographic that you wish to attract and find out what design elements, colors, symbols, slogans, and imagery will appeal to them.
Pick the Right Color Palette
You have a variety of options when it comes to the design of your election sigh such as corflute election signs, posters, banners, and more. Choose something that your target audience will feel attracted to the most and one that gives your campaign its uniqueness.
If you want viewers to give a closer look to your election signs, it has to be designed using contrasting colors that are easy on the eyes. Light text on a darker background or dark text on light background improves readability and adds depth to the design.
The best color combinations for election signs green and white, black and yellow, blue and white, and red and white. You should avoid the use of neon colors through.
Designing effective political signs doesn’t have to be a complicated task. You can use these tips to create appealing election signs in no time.