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Most Commonly asked questions about trade shows


There are many trade shows that take place in Australia throughout the year. Some of the most popular trade shows in Australia include:

  1. AIME (Asia-Pacific Incentives and Meetings Expo) - This trade show is held annually in Melbourne and is focused on the meetings, incentives, conferences, and events industry.
  2. AUSPACK - This trade show is held every two years in Melbourne and is focused on packaging and processing machinery, equipment, and materials.
  3. Australian International Airshow and Aerospace & Defence Exposition - This trade show is held every two years in Avalon, Victoria and is focused on the aerospace and defense industries.
  4. Australian Mining and Resources Conference (AMRC) - This conference is held annually in Brisbane and is focused on the mining and resources industry.
  5. CPhI South East Asia - This trade show is held annually in Sydney and is focused on the pharmaceutical industry.
  6. National Manufacturing Week - This trade show is held annually in Melbourne and is focused on the manufacturing industry.
  7. PACIFIC - This trade show is held annually in Gold Coast and is focused on the marine and boating industry.
  8. SIAL Australia - This trade show is held every two years in Sydney and is focused on the food and beverage industry.
  9. The Australian Fitness and Health Expo - This trade show is held annually in Melbourne and is focused on the fitness and health industry.

These are just a few examples of the many trade shows that take place in Australia.

How do I set up a trade stand?

Setting up a trade stand typically involves the following steps:

  1. Identify the event or location where you want to set up your trade stand. Consider factors such as the target audience, the cost of renting space, and the logistics of getting to the event.
  2. Secure a space for your trade stand. This may involve filling out an application and paying a fee.
  3. Plan the layout and design of your trade stand. Consider how you will attract and engage potential customers, and what products or services you will offer.
  4. Assemble and transport the necessary equipment and materials to the event, including tables, chairs, display cases, signage, and any products you will be selling.
  5. Set up your trade stand according to your plan, including arranging tables and chairs, setting up display cases and signage, and arranging products.
  6. Staff your trade stand. You may want to have a mix of salespeople and customer service representatives on hand to interact with customers and answer any questions they may have.
  7. Promote your trade stand. Consider using social media, email marketing, and other tactics to let people know about your trade stand and encourage them to visit.
  8. Engage with customers and make sales. Be prepared to answer questions, demonstrate products, and handle transactions.
  9. Take down your trade stand and transport any remaining products and materials back to your place of business.

What are the different types of exhibition stands?

There are several types of exhibition stands that companies use to showcase their products or services at trade shows or other events. Some common types include:

  1. Pop-up stands: These are portable and easy to set up, making them a popular choice for small businesses or those with limited space.
  2. Custom stands: These are designed and built specifically for a company, taking into account the company's specific needs and branding.
  3. Modular stands: These are pre-designed stands that can be easily reconfigured to create different layouts and configurations.
  4. Shell scheme stands: These are basic stands that are provided by the event organizer, and include walls, a floor, and a fascia with the company's name.
  5. Island stands: These are large, standalone stands that are not attached to any other stands.
  6. Double-decker stands: These are two-level stands that allow a company to showcase more products or services in a smaller space.
  7. Outdoor stands: These are designed for use at outdoor events and are typically larger and more sturdy than indoor stands.

How do you make an irresistible trade show stand?

Here are a few tips to help you create an irresistible trade show stand:

  1. Start with a strong concept: Begin by thinking about what makes your company unique and how you can translate that into a visually appealing and engaging trade show stand.
  2. Make it interactive: Consider incorporating interactive elements into your stand, such as demonstrations, quizzes, or games, to keep visitors engaged and coming back for more.
  3. Use high-quality graphics: Invest in high-quality graphics, such as banners, brochures, and other promotional materials, to give your stand a professional look and feel.
  4. Include comfortable seating: Providing comfortable seating for visitors can help encourage them to stay longer and engage with your team.
  5. Offer freebies: Who doesn't love free stuff? Consider offering free samples, promotional items, or other goodies to visitors as a way to attract attention and encourage them to visit your stand.
  6. Train your team: Make sure your team is well-trained and able to answer questions and engage with visitors in a friendly and professional manner.
  7. Follow up with leads: After the trade show, be sure to follow up with leads and continue the conversation to convert them into customers.

How do you attract people to trade shows?

There are many ways to attract people to trade shows, including:

  1. Promote the event through social media, email marketing, and other digital channels.
  2. Offer discounts or special promotions to encourage people to attend.
  3. Partner with other companies or organizations to co-promote the event.
  4. Invite key industry influencers and thought leaders to speak at the event.
  5. Create a compelling event website and marketing materials that showcase the benefits of attending.
  6. Offer valuable educational content, networking opportunities, and hands-on demonstrations or product samples to attract attendees.
  7. Consider offering shuttle services or discounted hotel rates to make it easier for attendees to travel to the event.

What do I need for a trade show booth?

There are a few key things you will need for a trade show booth:

  1. A display: This can be a tabletop display, a pop-up display, or a custom-designed exhibit. The type of display you choose will depend on your budget and the size of your booth space.
  2. Graphics: You will need to create visual materials to attract visitors to your booth and communicate your message. These can include banners, signs, brochures, and other promotional materials.
  3. Lighting: Trade show halls can be poorly lit, so it's important to bring your own lighting to highlight your display and make it more visible to attendees.
  4. Furniture: Depending on the size of your booth, you may need tables, chairs, and other furniture to create a comfortable and functional space for visitors.
  5. Giveaways: Trade show attendees often expect to receive promotional items from exhibitors. Consider bringing a supply of branded items such as pens, bags, or t-shirts to give away.
  6. Power: You may need to bring extension cords and power strips to ensure you have enough outlets for your equipment.
  7. Technology: Depending on your product or service, you may need to bring computers, tablets, or other technology to demo your offerings or collect leads.

Overall, the key to a successful trade show booth is to create a visually appealing space that is well-lit and well-equipped to showcase your product or service and engage with visitors.

How to make a booth for a trade show?

There are many factors to consider when designing and building a booth for a trade show, including the size and layout of the space, your budget, and the type of products or services you will be promoting. Here are some steps you can follow to create a successful trade show booth:

  1. Determine your goals: What do you want to achieve at the trade show? Are you looking to generate leads, showcase your products, or network with other professionals? Knowing your goals will help you determine the best way to design your booth.
  2. Choose a theme: Consider choosing a theme for your booth that reflects your brand and the products or services you offer. This will help to create a cohesive look and feel for your booth and make it more attractive to attendees.
  3. Design the layout: Consider the size and layout of your booth space and how you will use it to showcase your products or services. Think about the flow of traffic and how you can create a welcoming atmosphere for attendees.
  4. Choose the right display materials: Select display materials that are durable, easy to set up, and visually appealing. Options might include banner stands, tabletop displays, pop-up displays, or custom exhibit displays.
  5. Add branding elements: Incorporate branding elements such as your company logo and colors into your booth design to make it more recognizable to attendees.
  6. Prepare promotional materials: Have brochures, business cards, and other promotional materials on hand to give to attendees who are interested in learning more about your company.
  7. Plan for storage: Consider how you will store your materials and products at the trade show, especially if you will be there for multiple days.
  8. Set up and test your booth: Set up and test your booth before the trade show to make sure everything is working properly and that you have everything you need. This will help to ensure a smooth and successful event.

How much does a trade show booth cost?

The cost of a trade show booth can vary widely depending on a number of factors, such as the size of the booth, the location of the trade show, the materials used to build the booth, and the overall design of the booth. A small, basic booth may cost a few thousand dollars, while a larger, more elaborate booth can cost tens of thousands of dollars or more. It is important to carefully consider your budget and needs when planning for a trade show booth, and to get quotes from multiple vendors to ensure that you are getting the best deal possible.

What is the major disadvantage of tradeshows?

One major disadvantage of trade shows is that they can be expensive to attend. This includes the cost of exhibiting at the show, such as booth space rental, design and construction of the booth, travel expenses for company representatives, and marketing materials. It can also be costly to ship products or equipment to the show location. Additionally, there is the opportunity cost of taking time away from the business to attend the trade show.

Another disadvantage of trade shows is that they can be crowded and hectic, which can make it difficult for attendees to fully engage with exhibits and make connections with potential customers or partners. Trade shows can also be overwhelming for attendees, who may have to navigate large crowds and a large number of exhibits in a short period of time.

Finally, trade shows may not be the most effective marketing strategy for all businesses. They can be particularly useful for companies that sell physical products or equipment, but may be less effective for service-based businesses or businesses that sell online. It's important for businesses to carefully consider the costs and potential benefits of attending a trade show before making the decision to participate.

Do trade shows make money?

Trade shows can be a good way for businesses to make money, as they provide an opportunity to showcase products and services to a large number of potential customers in a short period of time. Companies that participate in trade shows often do so with the goal of generating sales leads and building brand awareness, which can ultimately lead to increased revenue.

Trade shows can also be a source of revenue for the organizers. The organizers of trade shows typically charge companies a fee to participate, which can cover the cost of renting exhibit space, providing marketing materials, and other expenses related to the event. In addition, trade shows may also generate revenue from sponsorships, ticket sales, and other sources.

How do I get people to buy from my booth?

There are a few strategies you can try to get people to buy from your booth:

  1. Offer a special promotion or discount to encourage people to make a purchase.
  2. Make sure your booth is well-organized and visually appealing. Use eye-catching displays and signage to draw in potential customers.
  3. Greet visitors with a friendly and enthusiastic attitude. Engage them in conversation and ask questions to understand their needs and interests.
  4. Highlight the unique features and benefits of your products or services.
  5. Offer samples or demonstrations to give people a taste of what you have to offer.
  6. Consider offering a guarantee or return policy to give potential customers peace of mind.
  7. Make sure you have a system in place for accepting payments, such as a mobile card reader or a cash box.

By implementing these strategies, you can increase the chances of making a sale at your booth.

What makes a booth successful?

There are a few key factors that can contribute to the success of a booth:

  1. A clear and well-defined purpose: The booth should have a specific goal, whether it's to promote a product, generate leads, or educate attendees.
  2. Attractive and eye-catching design: The booth should be visually appealing and stand out from the others in the exhibit hall.
  3. Engaging and knowledgeable staff: The staff at the booth should be friendly, approachable, and able to answer questions and provide information about the product or company.
  4. Interactive elements: Adding interactive elements to the booth, such as games, demonstrations, or hands-on activities, can help engage and entertain attendees.
  5. Quality promotional materials: Having professional-looking brochures, flyers, or other promotional materials can help convey important information about the product or company and leave a lasting impression on attendees.

What is the best product to sell at a booth fair?

It really depends on the target audience and the location of the booth fair. Some factors to consider when choosing a product to sell at a booth fair include:

  1. Cost: Choose a product that is reasonably priced, as people at booth fairs may be hesitant to spend too much money on items they are unfamiliar with.
  2. Appeal: Select a product that is visually appealing and/or serves a practical purpose that people can understand.
  3. Competition: Consider what other products will be available at the booth fair and try to choose something that stands out or fills a gap in the market.
  4. Logistics: Make sure the product is easy to transport and display at the booth fair.

Overall, it's a good idea to do some research on the event and target audience to get a sense of what products might be popular. You could also consider offering demos or free samples to help generate interest in your product.

How do you become a successful booth?

  1. Plan ahead: Research the event, your target audience, and your competitors to develop a clear strategy and goals for your exhibition booth.
  2. Create a unique and eye-catching design: Your booth design should stand out and draw visitors in. Consider using visual elements such as graphics, signage, lighting, and interactive displays.
  3. Promote your booth: Use social media, email marketing, and other channels to let people know about your presence at the event and encourage them to visit your booth.
  4. Train your staff: Make sure your staff is knowledgeable about your products or services, and have them practice their pitch and customer interactions to ensure a smooth and professional experience for visitors.
  5. Offer incentives and giveaways: Consider offering promotional materials, samples, or prizes to attract visitors and encourage them to engage with your booth.
  6. Follow up after the event: Collect contact information from visitors and use it to send follow-up emails or other communication to continue the conversation and build relationships.

How do I attract visitors to my booth?

There are many ways to attract visitors to your booth at a trade show or event. Here are a few ideas:

  1. Offer freebies or samples: People love free stuff, and offering free samples or promotional items can be a great way to draw in visitors.
  2. Have a giveaway or contest: Consider running a contest or raffle at your booth to entice people to visit.
  3. Promote your booth in advance: Use social media, email marketing, and other channels to let people know about your booth and what you'll be offering.
  4. Make your booth visually appealing: Use eye-catching graphics, signage, and displays to make your booth stand out from the crowd.
  5. Staff your booth with friendly and knowledgeable people: Having a friendly and informative team at your booth can help attract and engage visitors.
  6. Offer demos or hands-on experiences: Giving visitors a chance to try out your product or service can be a great way to generate interest and attract traffic to your booth.
  7. Network and build partnerships: Reach out to other businesses or organizations that will be at the event and see if you can partner with them to promote each other's booths.

How can I make my booth look more attractive?

There are several ways you can make your booth more attractive:

  1. Use eye-catching colors: Choose colors that are vibrant and appealing to the eye.
  2. Use high-quality graphics and signage: Make sure your graphics and signage are clear and easy to read, and use high-quality materials to make them stand out.
  3. Create a cohesive theme: Choose a theme for your booth and make sure all of your elements - including graphics, signage, and promotional materials - fit with this theme.
  4. Use lighting effectively: Proper lighting can highlight key elements of your booth and create a welcoming atmosphere.
  5. Add some plants or flowers: Adding some greenery to your booth can give it a fresh and inviting look.
  6. Include interactive elements: Consider adding interactive elements, such as games or demonstrations, to engage visitors and make your booth more memorable.
  7. Keep your booth organized and clean: A cluttered or dirty booth can be off-putting to visitors, so make sure to keep your space organized and clean.
  8. Provide comfortable seating: If you have the space, consider including seating in your booth so visitors can take a break and relax.
  9. Offer refreshments: Consider offering refreshments, such as water or coffee, to visitors as a way to make your booth more welcoming.

What makes a successful trade show?

There are several factors that can contribute to the success of a trade show. Some of the most important include:

  1. A well-defined target audience: It's important to have a clear understanding of who you are trying to reach with your trade show presence, so that you can tailor your message and marketing efforts accordingly.
  2. Attractive, well-designed booth: Your trade show booth should be visually appealing and easy to navigate, with clear signage and attractive displays.
  3. Engaging, informative staff: The staff at your booth should be knowledgeable, friendly, and able to effectively communicate the value of your products or services to potential customers.
  4. Relevant, high-quality products or services: Your products or services should be relevant to the target audience and of high quality, so that they are likely to generate interest and sales.
  5. Pre-show marketing: It's important to promote your presence at the trade show in advance, through channels such as email, social media, and targeted ads. This can help to generate buzz and drive traffic to your booth.
  6. Follow-up: After the trade show, it's important to follow up with any leads or potential customers in a timely manner, to convert them into actual sales.

What are four kinds of trade shows?

There are many different types of trade shows that can be classified in a variety of ways. Here are four general categories of trade shows that you may be interested in:

  1. Industry-specific trade shows: These events focus on a specific industry or market, such as the Consumer Electronics Show (CES) for the technology industry or the International Home + Housewares Show for the home goods industry.
  2. B2B trade shows: These events are geared towards businesses and are designed to help companies find new suppliers, partners, and customers. B2B trade shows can be industry-specific or cover a wider range of industries.
  3. Consumer trade shows: These events are open to the general public and are designed to showcase products and services to consumers. Examples include the Auto Show and the International Boat Show.
  4. Niche trade shows: These events focus on a specific niche or sub-industry within a larger market. For example, there might be a trade show for outdoor gear or sustainable fashion.

I hope this helps! Let me know if you have any other questions.

What is the best booth location at a trade show?

There are a few factors that can influence the best booth location at a trade show:

  1. Traffic flow: You want your booth to be located in an area where there is a lot of foot traffic. This will give you more opportunities to engage with potential customers.
  2. Visibility: You want your booth to be easily visible to attendees. This may mean choosing a location near the entrance or in a high-traffic area.
  3. Proximity to competitors: You may want to consider locating your booth near, but not directly next to, your competitors. This can help differentiate your booth and draw more attention to your products or services.
  4. Accessibility: You should also consider the accessibility of your booth. Is it easy for attendees to reach and navigate to?

Overall, the best booth location will depend on the specific trade show and the goals of your company. It may be helpful to speak with the organizers of the event or with other exhibitors to get their insights and advice.

How do trade shows get noticed?

There are several ways to get your trade show noticed:

  1. Promote the event through various channels such as social media, email marketing, and through your company's website.
  2. Partner with other organizations to co-promote the event.
  3. Offer attractive incentives such as discounts or free registration to encourage people to attend.
  4. Create a strong visual presence with eye-catching graphics and signage.
  5. Use targeted advertising to reach the right audience.
  6. Offer valuable content and educational opportunities that will draw attendees.
  7. Network with industry influencers and get them to spread the word about the event.
  8. Consider offering media passes to journalists and bloggers to increase visibility for the event.

How much swag do you get for a trade show?

It is difficult for me to answer this question as it depends on the specific trade show and the company that is participating in it. Some companies may choose to give out a lot of promotional items and swag to attendees, while others may give out less. It could also depend on the size and budget of the company, as well as the goals they hope to achieve by participating in the trade show. If you have specific questions about a particular trade show or company, I would be happy to try to help you.

What should you giveaway at a trade show?

There are many options for promotional items that you can giveaway at a trade show. Some popular choices include:

  1. T-shirts: These can be a great way to get people to wear your brand around the trade show and beyond.
  2. Pens: Practical and affordable, pens are always a popular choice for trade show giveaways.
  3. Water bottles: These are a great choice for trade shows, as attendees are often on their feet for long periods of time and can get thirsty.
  4. Tote bags: Tote bags are useful for attendees to carry around all of the other promotional materials and swag they collect at the trade show.
  5. USB drives: USB drives are a practical and useful item that attendees will likely use long after the trade show is over.

It's a good idea to choose items that are high-quality and will be well-received by your target audience. You may also want to consider choosing items that are unique or memorable, as this can help your brand stand out at the trade show.

How many leads can you get from a trade show?

It is difficult to accurately predict the number of leads that you will get from a trade show, as it will depend on various factors such as the size and focus of the trade show, the attractiveness and relevance of your product or service to the attendees, and the effectiveness of your marketing and sales efforts at the event. Some trade shows may generate a few leads, while others may generate hundreds or even thousands. It is important to set specific and achievable goals for your trade show participation and to track your progress towards these goals in order to determine the effectiveness of your efforts.

How can help you with your trade show booth?

There are several ways in which exhibition display systems from Vivid Ads can help with a trade show:

  1. Visually appealing: Exhibition display systems can be used to create visually appealing and attention-grabbing displays that help to draw in potential customers.
  2. Professional image: Using professional-grade exhibition display systems can help to create a professional image and give the impression of a well-established and reputable company.
  3. Customization options: Many exhibition display systems come with a range of customization options, allowing you to tailor your display to meet the specific needs and goals of your business.
  4. Durability: Exhibition display systems are designed to be durable and able to withstand the rigors of trade show use, ensuring that your investment will pay off in the long run.
  5. Convenience: Exhibition display systems are often easy to set up and take down, making them a convenient choice for busy trade show schedules.

Call on 1300 72 16 14 to discuss your trade show booth with your specialist or click here to place your order online 


Using branded table throws at trade show booth

Table throws are a type of cover that fits over the top and sides of a table, typically used in trade show booths to create a cohesive, professional appearance. Here are some tips for using table throws in a trade show booth:

  1. Choose a table throw that complements your brand and display. You can use a solid color that matches your logo or go with a pattern that adds visual interest.

  2. Make sure the table throw fits your table correctly. Measure your table before purchasing a table throw to ensure a proper fit.

  3. Use the table throw to hide any clutter or cords underneath the table. This will create a clean and organized look in your booth.

  4. Place any important materials or products on top of the table throw. You want attendees to be able to see and access these items easily.

  5. Consider using table skirts, which are smaller table covers that fit over just the top of the table. This can be a good option if you need to use the space underneath the table for storage or if you want to show off the legs of your table.

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Using backdrops at trade show booth

  1. Determine the purpose of the backdrop. Will it be used for branding, showcasing products, or creating a specific theme or atmosphere? This will help guide the design and placement of the backdrop.

  2. Choose the size and material of the backdrop. Consider the space available in the trade show booth and the desired impact of the backdrop. Options include fabric, vinyl, or printed panels.

  3. Design the backdrop to align with the overall aesthetic and messaging of the trade show booth. This may include incorporating logos, graphics, or images related to the company or products.

  4. Set up the backdrop in a prominent location in the booth, taking into consideration lighting, traffic flow, and the position of other display elements.

  5. Use the backdrop as a backdrop for product demonstrations, presentations, or photo opportunities, or as a backdrop for branding and messaging.

  6. Consider incorporating interactive elements into the backdrop, such as touchscreen displays or social media kiosks, to engage and interact with attendees.

  7. Keep the backdrop clean and well-maintained throughout the trade show, as it will be a key visual element in the booth.

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Using Pull Up Banners at trade show booth


  1. Set up your trade show booth in a location that is easy for attendees to access and visible to the public.

  2. Place your pull up banner in a prominent location within the booth, such as near the entrance or along the back wall.

  3. Make sure the banner is properly secured and positioned so that it is easy to see from a distance.

  4. Use the banner to showcase your company's products or services, highlighting key features and benefits.

  5. Encourage attendees to engage with your booth by offering promotional materials or products for them to take home.

  6. Use the banner as a conversation starter, inviting attendees to ask questions or learn more about your company.

  7. Keep the banner clean and well-maintained throughout the trade show to ensure it looks professional and attracts attention.

  8. Consider incorporating other marketing materials, such as brochures or flyers, into your booth to supplement the information on the banner and provide attendees with more information about your company.

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How to brand trade show booth walls at trade show booth

There are several ways to brand trade show booth walls at a trade show booth:

  1. Install trade show graphics on your booth walls: These can be adhesive vinyl graphics or fabric graphics that are mounted on your booth walls. These graphics can feature your brand's logo, colors, and messaging.

  2. Use banner stands: Banner stands are a quick and easy way to add brand messaging to your booth walls. They can be set up in a matter of minutes and can be easily repositioned as needed.

  3. Hang branded banners: You can hang branded banners from the ceiling or walls of your booth to add brand visibility.

  4. Incorporate branded elements into your booth design: Consider adding branded elements such as branded furniture, flooring, or lighting to your booth design.

  5. Use tabletop displays: Tabletop displays can be placed on tables or counters within your booth and feature your brand's logo, colors, and messaging.

Overall, the key is to use a combination of branding techniques to create a cohesive look and feel for your booth that effectively showcases your brand.


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