Things to Consider When Choosing an Exhibition Stand
Your exhibition stand is one of the most important factors that will determine your success and performance at a tradeshow. When you’ve decided to make a considerable investment and participate in tradeshow, you would want to get the most return on it. You want your exhibition stand to be attractive enough to draw the level of attention you desire and make visitors stop and interact with your brand.
Therefore, choosing the right exhibition stand is extremely important. It involves consideration of costs and ensuring that the stand goes with your business goals and objectives. Here are 4 things every exhibitor should consider when choosing an exhibition stand.
1. Your Budget
The first step is to create your tradeshow budget so that you can find an exhibition stand that fits your overall budget. It’s not necessary that you have to allocate a hefty budget to be able to design an impactful exhibition stand.
Nowadays, there’s a wide range of modest exhibition displays available that are budget-friendly yet very effective. You will find plenty of options if you’re looking for small exhibition stand designs that will give you an excellent platform to showcase your brand, without putting unnecessary cost burden on you.
2. Choose Something That’s Easy to Assemble
The last thing you want to experience when you arrive at the exhibition event is the inconvenience of having to set up a complicated stand. This is why simpler modular displays are very much in trend these days. They are not only easy to assemble, the offer interchangeable design element. You can easily put up the stand and later dismantle it without getting any external help.
A stand that comes with fewer parts is always the best option. It will reduce the stress on the day of the show and you will be able to use the stand for future events as well.
3. The Size of the Stand
This is another very important factor when it comes to selecting the right exhibition stand. For starters, you will have to make sure that the size complies with rules and guidelines provided by the event organizers. If you’re unclear about something, you must talk with the organizers in advance to avoid any issues on the day of the event.
As a general rule, larger stands are more attention grabbing. But even if you’re exhibiting in a smaller space, make sure it doesn’t look crammed up.
4. Lighting
You will have to see if the exhibition stand comes with lighting. Because if it doesn’t, that will be an added cost. A well-lit exhibition stand is definitely more attractive and will stand out on the day of the show. From LED displays to back lighting, there’s a large variety of lighting options available that you can choose from.
Your exhibition stand is what will make you distinguished and more appealing amidst your competitors at a tradeshow. Make sure you choose the right stand design to make the most of your presence at a tradeshow.
