Promotional posters are a very important tool for on-site and traditional marketing since they help businesses attract passersby, ultimately increasing sales. That said, marketers often ignore this tool due to the growing popularity of digital marketing. If you are also focusing only on digital marketing, you are missing out on a very cost-effective marketing technique.
Whether you are choosing a back-lit poster or a standard one, printing the right design is the key. Unfortunately, most marketers don’t know how to print posters or have any idea how they can create an effective design which is why they fail to get the intended return on investment.
We have put together a list of poster printing mistakes that might be a setback to your marketing efforts. Find out if you are making any of these mistakes too!
Using an Image That Does Not Go With Your Message
The most common mistake in printing an advertisement is using an irrelevant image. This reduces the overall impact of your advertisement. The image on the poster must be aligned with your brand and your marketing message. The poster should not only make the poster attractive but also communicate something important. Use a creative idea instead of using a generic image. Take professional help to customize something special for your poster.
Bleed is a printing term that refers to when images or elements touch the edge of the page. If a document has bleed, the artwork will appear to extend beyond the trim edge and leave no white margin. You must have bleed in your print file to avoid this problem.
If you do not add 3mm bleed, a fine white line can appear along the edge of the document. Set up bleed in your print file and always export it when you save and convert the file to PDF.
Overlooking the File Format
Another common mistake is sending the wrong file format to the designer or printer. Check your page size and make sure to convert it to PDF. This is important because details like overprinting, colors, and transparencies are managed well in the PDF format. This can have a direct effect on how your poster will look after printing.
Make adjustments if the text or image is too close to the edge of the page. If you are not sure about formatting, it is best to take professional help.
Using Wrong Image Resolutions
The standard resolution for all images for a poster is 300dpi. Images with a lower resolution might look fine on the screen but the pixels will disperse after printing. The last thing you want is the image to look blurred on the poster. Go through the final document again and make sure that all images are 300dpi.
Using Illegible Text
Your customers should be able to read your poster even if they are standing a few feet away. Even if it is just a few words on your posters, they need to be clear and readable. Usually, designers know exactly how to print posters. They keep the poster legibility in mind before printing. In any case, you should check again to be certain. Low resolution and illegible text will compromise the quality of your printed posters.
All marketers want their marketing investment to pay off. Before printing, ensure that your document does not have any of these mistakes. Avoiding these mistakes will save you a lot of time, money, and stress.