A good poster can be a great marketing tool that drums up interest in your event, promotional offering or more. Unfortunately, poster designing mistakes can ruin the effectiveness of a poster considerably. By knowing and understanding what to look out for, you can ensure that you have a poster that is effective and can be used for marketing your products with ease.
The following are some poster designing mistakes that you should avoid as much as possible:
1. Too Much Text
When designing posters, one of the biggest mistakes that people make is by adding too much text to a poster. No one is going to stand and read one for very long. That’s why you need to add only enough that a person can read within 2 to 3 seconds. A lot of information isn’t going to register with the readers.
Additionally, posters are meant to create interest and not provide information. Make sure you have other resources such as your website, brand name, event, product or more on the poster. People interested will be more than happy to search for the business on their own.
2. Small Font Size
Readability of the font matters a lot, especially on a poster. Many poster designing mistakes are made when the font is too small. Much like with too much text, not everyone has the time to read the fine print on the poster. Having a large, readable font is necessary to make it effective.
Additionally, consider the visibility factor for the readers. In this case, it means that you need to be able to read the signs from a distance. Plus, not everyone will stop to read a poster. The larger the font is, the better someone can read it. The smaller it is, the more difficult reading the poster will be.
3. Clashing Colours
Good colour usage is important because it helps to attract attention. One popular way that people like to use colours for posters is by choosing the most contrasting colours. This can make the poster interesting but, it doesn’t always make sense. To avoid confusion, you should have a colour concept or scheme in place.
A good thing to do is to use vibrant, high contrast colours that are noticeable. High-contrast colours will also show up in poor lighting so you don’t have to worry about that factor. Just avoid dark colours or colour schemes that don’t tie in with your brand or event.
4. Improper Use of Images
When using images for your poster; make sure to pick the ones that connect with your brand message. Don’t add images that do nothing to forward your message and only confuse the person. It is a good idea to use portraits of people but make sure that they are positioned properly.
People tend to focus on the eyes of the model or follow their gaze. This gives you an opportunity to use the models to forward your message.
By paying attention to these, you can ensure that you avoid poster designing mistakes which could ruin the overall result you get.