5 Tips for Effective Shop Front Window Graphics in Sydney
Have you ever passed a shop and decided to visit it based on its exquisite signage? If you have, then you’re not the only one who has done so. A study revealed that at least 8 out of 10 individuals stepped into a shop due to its attractive window signage.
While many marketing options might require a considerable budget, businesses tend to overlook some of their most convenient options – their shop windows!
Poorly-designed signs, on the other hand, tend to drive out and repel individuals due to the lack of effort. This shows that to attract more customers and boost its sales investing in shop front window graphics in Sydney might be a good idea. A successful retailer should understand the importance of having captivating yet easy-to-comprehend signage.
If you’re in the market for such signs, here are a few useful tips you should try:
1. The Bolder the Better
Bold graphics help create bold statements. When designing the graphics, be sure to place yourself in the shoes of the passers-by and imagine what they’ll experience when they see the window graphics.
Naturally, you want to design eye-catching and captivating graphics that not only look good on screen but also serve as an effective marketing tool. By making the graphics bold you can grab the audience’s attention regardless of the direction they’re approaching from.
The readability of the text is highly imperative in all your marketing tools. With shop front window graphics in Sydney, the graphics and text should be large enough to be identifiable and readable. Also, the text should be large and bold enough to be spotted from afar or even if someone is driving by. Readability of the text ties in with audience comprehension about the brand message printed on the window.
3. Less Is More
Shop front window graphics in Sydney might not allow you to tell your whole story but they’re surely a great option for communicating your main message. Don’t add too much text or graphics as the viewer might end up getting confused and flustered. It is best if you select your most compelling message to share and then continue supporting that message in your services once people enter your shop.
4. Create Contrast
Contrast in color, shape or design layout can be an interesting way to catch customer attention. Creating color contrasts directly impacts the readability and comprehension of the text and graphics in your display. Using the same or similar colors for the background, graphics and the text will create monotony.. Hence, if the background of the window graphics is light then the text should be dark and vice versa.
5. Consider Adding Colors
Colors play a vital role in attracting people. They can be used to promote and reinforce your brand image and message. Bear in mind that the colors you choose to use should complement the look and feel of your business. When getting customized shop front window graphics in Sydney, you should also consider the amount of direct sunlight the store front gets. This can cause the graphics to fade over time which will impact the overall effectiveness of the signage.
Shop front window graphics in Sydney are a highly effective marketing tool as they allow businesses to advertise their brand or product while saving space, time and money!