Skip to content
Made in Australia
Australia Wide Shipping
Call Us 1300 721 614

Reddit for marketers: How your business can benefit from Reddit?

What Is Reddit?

Reddit claims to be the "first page of the internet as a reddit marketer" due to its primary focus on social news-gathering. However, even if Reddit has become a form of online forum, the site's primary purpose is that users post content and other Redditor's either upvote or downvote it. The most popular threads appear at the top of the list.

A reliable marketing place:

Marketing on Reddit is a good idea because it has a passionate and engaged community. There are strict rules on Reddit that say you can't promote yourself, and it's easy to break them, so it's hard to get people to talk about you (even the unwritten regulations).

In terms of social media marketing, Reddit is one of the most important and under-utilised sites. With an average user time, If daily traffic numbers are any indication, it's ahead of Twitter and LinkedIn.

The Reddit community is massive. The Reddit community is thriving. And you probably aren't advertising there either. Here's how to make it different.

It's a place where people who think the same way can meet. It doesn't matter if you have a slight interest or a big one. It is what Reddit calls these groups. With millions of people who have used it every month, it has become one of the most popular social media platforms.

It means a more strategic approach that emphasises discussion and the creation of useful or interesting content. We need to talk about Reddit marketing etiquette so you know how to do it right.

Read More:

How to Use Reddit to Your Advantage

Subreddits are sacred to them, and anyone attempting to exploit them for their gain is a threat. In the wrong hands, marketers approach Reddit as if it were Craigslist, with little regard for the audience's values and objectives.

In the original world, this would be the equivalent of raving about how awesome your t-shirts are during a Magic:  the Gathering tournament at your local comic book shop. If you want to succeed on Reddit, you need to understand that the people in the communities are there for a specific reason—whether it's for a hobby, a social cause, or just for fun.

Having a defined Reddit marketing strategy is a smart idea for firms interested in participating on the site, regardless of whether you plan to create an online presence or use subreddits for market research. Reddit marketing can help you grow your business.


Provide support to the audience:

Even if you don't intend to utilise Reddit to promote your business, you should at least be aware of how brands use the site. Additionally, Reddit is an excellent place to perform market research and keep an eye on current trends in your business and outside.

Here are several ways to leverage Reddit for business and marketing based on your brand. Reddit, as previously said, is a potential goldmine of business-related conversations.

You don't have to seek far to find customers looking for guidance and recommendations on your competitors' items or the products of your target demographic. Reddit users share their thoughts on various products.

However, the most important thing here is not for you to intervene or take action. Instead, simply listen. You may get a better feel of where you're winning, where you're falling short, and how you can improve by keeping an eye on the debate surrounding your products or competitors.

Reddit's product suggestions:

Reddit is awash with these kinds of discussions, and they're exactly what your company needs to be aware of. Explore sector-specific subreddits to understand better what your consumers are thinking and what's going on in your business.

Sprout Social, a social listening tool, is another option to listen in on Reddit (and beyond) chats. You may use this data to improve your business by aggregating messages and postings from the internet.


Instagram is a great place to post customer images. Redditor's' endorsement of your brand is a powerful social proof that lends your business legitimacy. With a fast internet search, you may find brand evangelists and consumer success stories.

Read More

Provide your audience with assistance and advice:

One of the best strategies to market on Reddit is to focus on customer assistance rather than product sales. There are subreddits dedicated to specific brands, where users may ask questions and get answers. In this way, your brand and customers may communicate directly, and it also serves as a public forum where people can seek future answers and product recommendations.

Elgato-style marketing on Reddit entails offering assistance to the community at large.

It's even possible for corporations like Corsair to use Reddit to supplement their existing customer service initiatives. Increasing your brand's visibility also demonstrates your dedication to client service.

Customer service at Corsair, for instance:

To connect with your audience, attend AMA events.

For more prominent brands, it's possible to speak directly to public members.

What better way to get to know your audience than by participating in AMA (Ask Me Anything) sessions on Reddit, a site staple? AMAs are frequently in conjunction with a new introduction of a company's product or service.

Use AMA events:

To have a good AMA, you should engage in back-and-forth conversations with other participants rather than simply marketing your product. In reality, some of the worst (and most memorable) AMAs on Reddit have been the consequence of shameless self-promotion.

Read More:

Using a personal account, interact with customers:

It is a small nugget, but it bears mentioning anyway. Ideally, you don't want to approach Redditor's with a completely inactive account. If you're going to show your community that you are not a spammer, you'll need to build up many posts and comments on the site.  It is a terrific technique to approach Redditor's without putting a corporate "mark" on your presence on the site.

When interacting with Redditor's, remember to be human:

 this may seem like a no-brainer. Brands should be honest and jargon-free when talking to their customers. To be successful on Reddit, you need to have a distinct and approachable brand voice that reflects your company's personality.


Check out Reddit's page on self-promotion and learn what you can and can't do there and how to do it. You also need to know why Reddit is so popular to understand why it is so popular.

According to Signity Solutions, Redditor's are either looking for answers or having fun. If you can help with either, you should join in the conversation. Make sure that you don't try to be a salesman if you don't want to do it! It's not hard to develop creative ways to avoid getting caught up in content that is too promotional, like ads—being active on Reddit by making subreddits for your business and posting relevant material, such as a survey.

Reddit has a lot of subreddits. Each subreddit has its own rules, moderators, and unique culture. Take the time to learn about the subreddit's rules and what is and isn't acceptable before posting. When you're unsure about something, it's always a good idea to ask first. Redditor's are people who help and guide other people on Reddit.

  • When you share stories, make sure you use the sources.
  • Make sure there isn't already a lot of similar content before you post
  • Before posting to a community, read all of the rules.

You also need to be clear about why people use Reddit, so make sure you know that. If Signity Solutions is correct, people on Reddit are looking for answers or entertainment. A good idea: If you can offer both, you should join the conversation. Don't try to sell anyone anything.

  • In case you don't have any ideas, there are a lot of ways you can stay away from too-promotional material, such as:
  • Your brand makes subreddits, adds relevant content to them, and is active in the Reddit community.

Reddit is a massive site with a lot of different subreddits. There are rules, moderators, and other ways of life. Take the time to learn about the subreddit's practices and what is and isn't acceptable.

Ask if you're not sure before you post something. It's a job to help and guide people on the site of the ad and the features that Reddit has to offer.


Ads on Reddit must look decent, have good URLs, and connect to good landing pages to be seen by the community. Here's the lowdown on each section of the manuscript.

The usage of video advertising

Many high-quality video commercials must be available. There are no exceptions to this rule. Use caution to ensure that the content is relevant and appropriate for a large audience. Additionally, be confident that the language you're using in your advertisements is suitable for where you'll be running them.

Reddit allows material rated for Mature. Each country has its own set of rating regulations. Shocking, gruesome, or profanity-laden videos should be labelled as such. Additionally, videos with strobing or flashing effects aren't allowed on Reddit.

 Guidelines for Reddit ads:

Ads on Reddit stress the importance of looking polished and concise. In short, they are the essentials. Make sure all of your adverts are free of typos and use proper grammar.

  • Avoid overusing emojis and other symbols. Keep your personal information out of your adverts as long as it isn't illegal or regulated. T
  • Here should be no more than 50% of a company's revenue invested in capital.
  • Use high-quality photos.
  • Locate potential customers with adverts in their native tongues.

Ads quality for Reddit:

Regarding ad quality, accuracy and clarity are the most important factors to consider. What this signifies is:

  • Avoid using "clickbait" if your ad doesn't misrepresent the product, service, or brand.
  • When employing managed advertisements,
  • Reddit content promotion is the lone exception to this rule.

Landing and URL policies:

A strict set of rules governs advertising on Reddit, and the most important one is that ads must be both excellent and consistent. If you're going to:

  • When a customer lands on the landing page, they can see the product. According to Reddit's content and advertising guidelines, this landing page is OK.
  • The advertising and landing page both utilise the same terminology.
  • Promote products by spamming or other unethical marketing methods: These features are not present on the landing page.
  • Don't confuse a URL that is identical to your landing page with restricted or disallowed products.
  • utilising non-commercial Reddit marketing methods


What if you're unwilling to invest in advertising? That's perfectly OK. You'll see a few free strategies to start marketing on Reddit in the table above.

Make use of your account.

Can use a personal account instead of a company account. You can then begin communicating with other members of the community. In your field of employment, you can answer queries and upload relevant content. Rather than self-promotion, this is a way for you to showcase your abilities and gain more visibility on the web.

  • It's no secret that Beardbrand enjoys uploading videos to YouTube
  • The Wild Beard Fits Tighter Into a Tighter Shape When Fade at Home

To start subreddit

There is no advertising content following Reddit guidelines. The account is merely a means of communicating with those who frequent the subreddit and disseminating crucial information.

There are a wide variety of postings written by community members on various topics. There is a post from a woman who enjoys playing video games. For the past sixteen years, AMA has eaten the same lunch at the same place every day.

When you begin a discussion, you open the door for anyone to ask you anything they like. You don't have to feel excluded from the community because you're a business owner or marketer. Many businesspeople are also drawn to the subreddit.

Microsoft CEO Bill Gates is one of the well-known figures who appear from time to time. There was a lot of enthusiasm and upvotes the last time he accomplished something, and many people were talking about it.

Subscribe to Subreddit

Subreddits are an excellent method for businesses to stay on the right side of Reddit's guidelines. Here you can interact with your clients, answer their inquiries about your company, and disseminate knowledge about the business world.

An intelligent technique to get people talking and forming relationships with you is to use this method.

Advertisers on Reddit who charge a fee

Reddit has 52 million daily visitors and a lot of interaction. Therefore marketers should pay more attention to the site. As a result, Reddit has 430 million active users per month, and there are 100,000 communities on the site.

It's becoming increasingly popular. It appears that Reddit will be there for a long time, and those that do their marketing well have the potential to make a lot of money. It's a terrific approach to connect with a younger demographic because it's appealing to them.


On Reddit, there are two basic types of advertisements. The first kind of ad you'll encounter most commonly paid are used. These are prominently displayed at the top of subreddits.

On top of that, you'll see advertisements pop up from time to time. Videos and carousels are two other ways to promote your business on Reddit, which we'll discuss below.

You'll see a lot of ads like these when browsing the site. You don't just have to share your posts with display adverts. An example of this would be to write a customer storey about your brand and then share it. Advertisers can choose between CPM, CPC, and CPV pricing models in the Reddit Ads Dashboard. You have the option of picking one of them.

Companies with enormous spending are preferred by Reddit when it comes to advertising on the site. On your own, you won't be able to do this. Before you can do this, you'll need to contact Reddit's sales team. A budget of at least $30,000 is required.

Video promotion

CPM or CPV proposals are acceptable. Autoplay video and a button that allows individuals to do anything else are among the features.

Ads in a rotating carousel      

CPM and CPC ads are available for Promoted Carousel ads. Images or gifs can be up to six frames long. Reddit users see these adverts in their feeds, and the site displays them to others as well. Reddit also sells takeover products if you want to receive more attention.


Use Reddit's AMA or IAMA to get to know your audience and build a relationship.

These "Ask me anything" sessions, known as "AMAs," are a popular way for Redditors to interact with one another naturally. Your brand's personality and the product you're promoting can shine through if you enable your audience to ask you questions honestly.

Remember that AMA material is a two-way discussion between you and your audience. Keep in mind that Redditors aren't only interested in your upcoming product launch; they're also interested in what you have to say and how you communicate with them.

When interacting with Redditor's, show that you're a natural person.

It is a perfect rule to keep in mind when posting on social media sites of all kinds! For brands to communicate with their customers effectively, they should avoid using jargon they may not comprehend.

Using your brand voice to interact with Redditors is the key to success on a network like Reddit, where authenticity is essential, so keep your tone friendly. Embrace emotion while maintaining a personal style for your brand. To win the hearts and minds of Redditor's, you must engage with them on a personal level.

Ask for feedback from customers.

Like Wall Street Bets and GameStop, Reddit allows businesses to tap into meaningful conversations about their brands and industries.

A wealth of information is available on Reddit, from what your target audience is interested in what they say about your business. But in light of this, you should focus on listening to your audience.

Be aware of what people are saying about your products or services. (Or even your competitors) to understand where you are with your audience, where you could improve, and how you can keep ahead of your competition in your market.

marketing and discussion on Reddit screenshot

An IRA account is brought up in the context of personal finance in the preceding scenario. In this chat, potential customers express their real-world issues and worries. The commentators shared their thoughts on specific problems and why they chose one bank over another.

You'll be amazed at how many of these discussions are taking place on Reddit, where you'll be able to stay on top of the latest developments. Subreddits are a great place to get a sense of what Redditors are talking about and what trends impact their contributions.

The use of social listening technologies like Meltwater can help you keep tabs on these exchanges. When your brand is featured in other people's original content or blog posts, this data can be precious for your company's research and development.

Use a wide range of media to convey your message.

Reddit is a great place to find a wide variety of digital information, including videos, photos, and text. Content kinds and media formats that create the most engagement on Reddit are like any social media platform. Here are some more forms of content to consider when using Reddit. Original content that doesn't promote oneself is a good 'Reddiquette.'

Video material can be more challenging to engage with on a mobile device than still photographs. And unlike Instagram, Redditor's are more likely to upvote a post if it has a high-quality, altered image. Again, the platform's user base has shown a preference for truthfulness.

Reddit  use as marketing conversation

A handful of subreddits thrive because they mostly post and discuss text-based content. Because of the complexity and thought-provoking nature of the discussions, these subreddits tend to attract more text.


Become a member first. New user accounts with no posts other than those promoting items or services are seen as suspicious by many. When it comes to marketing, be a genuine participant and immerse yourself in everything from comment threads to in-jokes.

Give more than you receive. Redditor's are expected to contribute at least 80 per cent of the time and only advertise themselves 20 per cent of the time in most forums. Based on the content and demographics of your audience, this ratio can rise or fall.

Post unique content and sincerely interact with others. It's unlikely that you'll succeed with Reddit marketing if you simply recycle your everyday Facebook posts and post them in a random subreddit. To gain new admirers, you need to become a valuable and contributing part of the community.

Use of shills is strictly prohibited. Marketers who try to deceive Redditor's using bogus accounts, hidden sponsors, or forced upvoting by their employees are met with a furious backlash from the community.

 You should need to keep in mind that your target populations may have their own set of cultural standards that you need to be aware of. It won't be a problem if you're a member initially and have a genuine interest in the community. You'll quickly pick up on the subreddit's customs and etiquette, what types of content get the most attention and how to title and arrange your posts for maximum impact. You'll also learn about the subreddit's unstated rules.


Here's a step-by-step guide to getting your business noticed on Reddit.

Become a Member

 A username that contains both a brand name and a personal name may be a good idea. Everything will feel more genuine if you connect your marketing efforts to a natural person.

Receive Alerts by Creating a TrackReddit Profile

The free and paid capabilities of TrackReddit will notify you through email or text message whenever your specified keywords or phrases appear on Reddit. You can utilise this tool to enter into conversations when your brand is mentioned swiftly.

Make Your Feeds

Subreddits need to be researched that are relevant to your brand. Start with the home page that comes up by default. If you're looking for smaller, more specialised groups, try searching for "Reddit + [industry keywords]" in the recommended communities section of a subreddit (swapping in the topics or keywords that matter to you).

Reddit is a outclass  marketers place to stay updated on the latest news and trends. Start upvoting and commenting on things you find interesting. Find out what types of material your target audiences enjoy and the average time to post the most popular posts.

Get More People Involved

Be consistent with your comments before you begin submitting your original work. You won't get your ten comments in one day as you would in an exercise programme. Contributing means taking the time to participate in conversations, answer questions, and laugh along with others.

Share Original, Unpublished Material

You should create a piece of content just for your target Reddit audience, but don't be frustrated if it doesn't garner much attention. As with Facebook, not every Reddit post will become a viral sensation. It's a good start if you get a few likes and upvotes on your post.

Provide good work

Keep up the excellent work on Reddit. Reddit isn't any different from any other social media platform regarding ROI. Continue to be an active and valuable member of the community.

The following questions brands generally ask are about frequency and volume after completing the plan above. There is, unfortunately, no ideal answer to this problem. There are more popular and more prominent subreddits on Reddit. It is possible to find subreddits that demand more or less unique content from users.

It's essential to keep in mind that you'll be engaging in advanced organic marketing because you'll use Reddit to promote your business.


If you've never heard of Reddit before, it's a great place to discover new forms of digital content. If you can link to it, Reddit may have an audience for it.

On the other hand, certain sorts of information on Reddit are more likely to be read and discussed. Although I've ranked these sorts in rough order based on their engagement potential, your brand's needs may dictate a different ranking. Remember that original content, in general, is superior to all other forms of media.


There are some of the most famous forms of material on Reddit.

Sports, events, movies, animation, cute animals and Reddit jokes are just some GIFs Redditors love to share. An action-packed brand might succeed with a GIF because GIFs are bite-sized video clips.


it's best not to connect there. Because of upfront time and effort, many communities don't have the time or patience to wait for videos to load. If you can make a GIF out of the most significant part of a video and then link to the whole source in the comments, it's likely to get more activity on some subreddits than others.

Many people don't participate in posts that include video links to platforms like YouTube or Vimeo because these links can take too long to load or divert people away from the debate. However, this isn't always the case. Video links are allowed in your posts, but be aware that they may not create the same level of engagement as other social networking platforms.


Still, photos can be easily accessed on a mobile device and take only a tiny amount of attention to begin a conversation. An unusual photograph is required once again; you're ahead of the pack if you manage to incorporate a cat or dog.

Many subreddits rely nearly solely on text-based submissions and discussions to sustain themselves. Many Redditors prefer to read lengthy articles and engage in thought-provoking debates, which may seem contradictory in the mobile era.


In Reddit, GIFs use because they may swiftly visually convey a message while also adding some humour to the conversation. Sports, movies, animation, and pop culture allusions all benefit from GIFs in subreddits. GIFs are a great way to inject fun into your brand's voice. The GIF shows a man navigating a yellow raft through a blue pool.


Redditor's often despise blog spam. If you want to stand out, you'll need to devote time to the subreddits where you submit your blogs. You should ensure that the content is of the highest quality and that your presentation of the content does not appear to be self-serving. Instead of linking to your site when you have blog-length content to share, post it as a text message on Reddit.

In these threads, Redditor's can ask any question they want to the interviewing person. AMAs are a great tool for those with compelling stories to tell or brands with solid name recognition. AMAs are common in the subreddit r/IAmA, but they're also common in other subreddits that specialise in a specific topic.

Jane Goodall and Goofy's former Disney World co-star were two of the most memorable AMAs. If you decide to take this route, you'll have to accept the AMA concept, whether you like it.


The internet's lightning-fast pace makes Reddit a go-to place for breaking news stories. To be a star in groups that focus on current events, you need to be able to share relevant information with your followers. It's not uncommon for breaking news to result from a single tweet or essay from an influential figure in the field.


At the moment, Reddit's ad platform is a bit of an outcast. Reddit's ad platform has undergone several changes over the past few years, making it impossible to discuss best practices or how an ad expenditure on Reddit compares to advertising on Google or Facebook.

Broad, digital display-style ads, on the other hand, seem to have minimal engagement, at least for my clients' benefit.


In other words, just because you've had success with GIFs, it doesn't imply you should stick to GIFs going forward. If you can, provide various ways for your audience to benefit from your content.


Marketers will always extol the virtues of social media's ability to enthral and empower their target audiences. Social media marketers' conceptions of social media are often excessively narrow, focusing just on the most well-known names in the industry, such as Facebook, Twitter, and Instagram. iPad user scrolling on the screen while holding the device

For a long time, businesses believed that their only social media marketing options were the more critical, more established sites. Even though these platforms offer some of the most comprehensive metrics for calculating the ROI of your marketing activity, additional micro-communities exist on the internet. Marketers should go to other places on the internet to identify them. With this preference for existing networks, Reddit marketers may have less competition in implementing a social media marketing plan on the site.

In terms of social media marketing, Reddit is one of the most important and underutilised sites. A lot of people use Reddit. Therefore the platform is often busy. While when you may be eagerly started with Reddit marketing, writing Reddit articles, and contacting the relevant subreddit communities, it's not as simple as you may assume.



  Undoubtedly, Reddit's community structure means taking on an entirely different role in your overall marketing strategy than other social media platforms designed to help you build an audience around your brand (think Facebook friends, Twitter followers, and LinkedIn connections).

In my initial discussions with clients about Reddit's potential as a tool for public relations, I often refer to it as an "extension of public relations." Direct communication with your target audience and participation in the communities that matter for your business are possible and encouraged through social media.

Reddit a best market place can be seen as a technique to reach out to new people. It won't replace the audience-building you accomplish on traditional follower-based platforms. Still, it will offer a new door for how you develop and share original content about your business.