Best Locations for Your Promotional Posters
Promotional posters are highly effective in getting any message across. They get you a wider audience, without you having to approach people individually. They’re also less in-your-face about the product, so people are more likely to consider it as opposed to when they feel like they’re being forced.
However, no promotion, no matter how appealing, is going to make an impression on people if it’s not placed in the right location. You could have vinyl banners or fence banners, but if they’re in a secluded area, they’re not good for anything. Here are some of the best locations to place your promotional posters that are sure to be noticed by the public.
Inside Your Own Office Building
This may sound surprising, but what’s a better place to be seen by the perfect target audience? You know that the people who visit your company are already interested in your products or services, so they’re a lot more willing to try your new releases too.
If you can come up with a subtle small exhibition stand design, it can fit right into your company environment. You can even keep a few flyers next to it, so interested customers can pick some up to distribute to their friends and family too.
It can be difficult to get a retailer to agree to let you place your posters in their store, but if you can manage, it’s a great way of reaching the right audience. Place your posters in places where you know people come to buy products that complement yours or belong to the same category.
For example, if you have an electronic hair product, you can place your posters in places where people come to buy hair accessories and would be interested in buying your product too.
At Public Places
Places like train stations, cafés, and parks are a great place to get your posters noticed by the right audience. You have to be careful about permission issues and make sure you aren’t violating any laws, because posting flyers in places where you aren’t permitted can get you in trouble.
You can use fence banners at a park if your audience is mostly pet owners. Similarly, you can use small vinyl banners in a 5-star hotel’s lounge, if your audience is mostly the elite business class. Knowing your audience is key to understanding where the right public place would be.
If you come across an event that’s catering to a wide array of people that would be interested in your product, consider coming up with a small exhibition stand design that you can fit into the theme of the event. You might need to pay to be allowed to place your posters and stands, but the exposure you get at an event is much more than you’ll have access to in any other public setting.
If you can think of a high-trafficked place for your posters, you’re sure to get a lot more audience thinking about your product or service than if you opt for a place where people rarely pass by. Promoting your products is one of the most important parts of launching something new, so you have to be very careful about your poster placement.