Artwork Guidelines

Feel free to call us (Choose design option) to speak to our design team and discuss your design needs. You can upload your own print ready file or get our design team to do the artwork for you from as little as $19. We check all your graphic files free of charge and ensure they are print ready. We ensure all proofs are approved from your end before a job is printed.

The following artwork specifications and guidelines are to help ensure that we receive the highest quality artwork. This will enable us to produce the best quality graphic output. Please read these specifications closely and if you have any questions please do not hesitate to call us.

We prefer to receive high resolution files in PDF format. PDF files are smaller in size and quick to upload to our uploader.

* Adobe Photoshop - Version Creative Suite 2 (CS2) or earlier (.tif, .eps) and pdf

* Adobe Illustrator - Version Creative Suite 2 (CS2) or earlier (.ai, .eps) and pdf.

* All graphic files must be built at minimum 150 dpi at the final graphic print size.

* All graphic files must be created using CMYK mode to ensure the best colour matching. 

* It is best to flatten all images and outline all text to ensure that nothing will drop out or change during file transfer. 

* When submitting the files for one consistent layout over two or more panels, be sure to create the file as one image. DO NOT SEPARATE each panel into its own separate file. 

You need to ensure all supporting images, files and fonts are included. A minimum resolution of 150dpi (CMYK colour) at the full printed size is required (1:1 scale). We recommend you supply us images in the highest resolution possible as this will provide the best quality result for your banner.

Note: Photoshop files/scans/images should be 600 dpi at ¼ of the size. This will avoid any pixilation of the image due to low-resolution.


Where possible ALL text should be converted to outlines/paths/curves in your design software thus preventing your font inadvertently being replaced with a similar one.


Attach all relevant fonts including those used in supporting imported or placed files. Please note that Mac fonts usually comprise a printer font and a screen font - we require both of these.


Remember to include sufficient image area on all edges where images or colour bleed (print over the edge).


We will try to match as closely as possible but be aware that some Pantone, Florescent or Special colours are not exactly achievable by CYMK process.

Our print machines are specifically made to print using the CMYK colour mode. Make sure your design is in CMYK for best results. 

Once your graphics have been received by our Graphics Department, we will start by reviewing your graphic file/s to ensure that your artwork has met the criteria outlined in these specifications to produce the best quality output graphics. If any modifications or changes to the artwork need to be made, you will be notified, and you will have the opportunity to submit new artwork with the necessary changes. If new artwork is not submitted and you choose to have our Graphics Department make the modifications or changes, you will be billed at a rate of $100 per hour.

After our Graphics Department has reviewed your artwork, you will receive at least one jpeg (.jpg) proof via email. You will receive these proofs within 1 working day of submitting artwork to us. You must respond to this email approving your artwork for print. The faster we get an approval, the faster we can begin the printing process. A proof must be approved within 72 hours. We will start the printing job if we don't hear from you within 3 days. To meet any deadline, we reserve the right to start the printing process without any proof sent to you. Any proof approval has to come from an individual/company who places the order. We will NOT communicate with the third party for approvals.

Once your approval has been received, the printing process will take 4-7 days . Please note that these production lead times are from the date of approval, not from the date that the artwork was received. If you have purchased graphics that include a rush charge, then the amount of production days will be less. Please factor in shipping time from when the graphics will be printed when trying to determine when you will receive the final graphics. If you need to rush an order that was not originally purchased with a rush fee, then please contact your sales representative immediately for assistance.

Vector files: Useful in many different environments.

When you’re working digitally, there are two kinds of image file types: raster and vector. Both image types may be saved with several different file extensions. It’s important to understand when to use each image type and the best file extension for particular situations.

Vector files are images that are built by mathematical formulas that establish points on a grid. Raster files are composed of the coloured blocks commonly referred to as pixels. Because they can infinitely adjust in size without losing resolution, vector files are more versatile for certain types of tasks than raster files. The most common types of vector files are:

.ai: Short for Adobe Illustrator, this file is commonly used in print media and digital graphics, such as logos.

.eps: Encapsulated PostScript is an older type of vector graphics file. .eps files don’t support transparency in the way more modern file formats like .ai do.

.pdf: The Portable Document Format is built for the exchange of documents across platforms and is editable in Adobe Acrobat.

.svg: The Scalable Vector Graphics format is based in XML (a mark-up language used widely across the Internet that's readable by both machines and humans). It’s useful for the web, where it can be indexed, searched and scripted.

When to use vector files.

The key difference between vector and raster files comes down to utility. Raster files are composed of a set number of pixels. Because of this set number, if a raster file is printed at a larger dimension than what it was designed for, it will appear visibly grainy and pixelated because the dots that compose the image are forced to grow larger as the medium they’re printed on grows. In other words, don’t print an image from Instagram at poster size and expect it to look as crisp as it did onscreen. 

“The key difference between vector and raster files comes down to utility.”

Since vectors (vector designs & images) are based around formulas, a vector image can scale at high resolution to virtually unlimited sizes. If you have a business logo saved in a vector art format, it can be resized to fit on a billboard with no problems or reduced to be printed on a ballpoint pen or business card. Many printing processes can only work with vector file input. 

“Since vectors are based around formulas, a vector image can scale at high resolution to virtually unlimited sizes.”

Editing vector files in different applications.

The most common type of editable vector file is the Adobe Illustrator (.ai) file. This file type can store an enormous amount of graphics information and is editable in Adobe Illustrator. Illustrator files can be easily converted to .pdf. Adobe Acrobat is the best tool for editing .pdf documents, which are designed for both printing and document transfer. Many printers utilise .pdf as a standard for printing. The work you do in an Illustrator file is non-destructive, so conversion to the .pdf format is usually a last step.



Customer Happiness Team

Head Office

Vivid Ads Pty. Ltd. (ABN 49210655341)
43 Barclay Road, Derrimut
Victoria 3030 Australia
Tel: 1300 72 16 14 (Australia wide)
Fax: 03 8456 6234
Email: sales@vividads.com.au

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