The success of your exhibition stand at a tradeshow depends on how much you are able to attract visitors to your stand. It is essentially a contest of getting the right amount of attention. How you decorate your exhibition stand says a lot about the traffic you will get. Thus, if you want to have a great tradeshow that brings your business the results you expected, then you must work on your exhibition stand.
Here are some of the best ways to decorate your exhibition stand at trade shows.
1. Work on Your Copy
First things first, you must create content that garners the attention of the visitors. Don’t write long stories on your banners and signs. The content should be crisp and to the point. Furthermore, is should spark curiosity among the visitors and make them visit the stand to know more. Create a tagline for your booth. It should be easy to interpret and not too abstract. This will draw more people to your exhibition stand, increasing the chances of getting more customers.
2. Consider Video Advertising
Another way to attract the attention of the visitors to your stand is by using video advertising. If your budget allows you to do it, video advertising does not only help you get more visitors to your stand but also improve the chances of making sales. It helps the visitors know more about your product or service through demonstration videos. Simply put, anything that is different from other exhibition stands in the tradeshow will get the attention of the visitors. Not many businesses think about video advertising. Therefore, it improves your success ratio.
3. Don’t Overdo
Balance is the key when it comes to decorating your exhibition stand. As a rule of thumb, you must leave around 40% empty space. Overdoing on the design, content, and décor will make your exhibition stand look cluttered. It will also confuse the visitors about your product or service. Therefore, it is best to keep a balance of things and not overdo it. Leave out all the extra information. You can tell the visitors everything if they seem interested but there is no need to print it all out on your exhibition stand.
4. Colors and Logos
Use your logos on the exhibition stand. It not only helps visitors identify your company but also improves your brand visibility and recognition. Decide on a color theme in accordance with your brand colors. Be consistent with the color theme. Your written content should also follow a specific theme. Use the right fonts, colors, and size to make the text legible even from a distance.
These were some simple tips on how to effectively decorate your exhibition stand at a trade show. Remember, there will be hundreds of companies out there with their exhibition stands. If you want to make a mark, you must do something different from all of them. Your exhibition stand must stand out so that you can get maximum traffic that can then be converted into customers.