A non-governmental organization (NGO) is a charitable organisation that functions independently of the government. Non-governmental organizations (NGOs), sometimes known as civil societies, are organizations that are founded on a local, national, or international level to full-fil a social or political goal, such as addressing humanitarian crises or protecting the environment. The following are helpful strategies for marketing NGO organizations or establishing a new NGO in the Australian market.
Creating a sense of purpose and image through marketing strategies
1. Create a concise, memorable slogan that will help people associate your firm with what you do
If you can condense your goal and passion into a single word or statement, it will better inform potential clients and donors about what you do and who you support. Display slogans in the corridor for the customers by using vivid banners such as https://www.vividads.com.au/products/premium-pullup-banners
2. Clearly define your leadership protocols, including how you dress, how you behave, and how you act in public
The public will trust and appreciate your NGO if your whole leadership team, as well as all of your employees, maintains a high, positive standard in how they represent your company. Since consistency indicates professionalism and confidence, your staff must promote the company in the same manner every time. Strive for perfection in all aspects of your professional life! Your protocols must be displayed for the doners to know your strategies by using vivid products like vivid banners. https://www.vividads.com.au/products/vinyl-banners
3. Consider the possibility of a new brand identity for your company.
Your company's picture and logo may require updating. Your online presence is a critical opportunity to demonstrate to supporters and people who do business with you over the Internet that you are up-to-date and open to development and advancement.
4. Inform your audience of the company's achievements and long-term objectives.
It doesn't matter whether you're a small or large NGO; people want to see honest results and a compelling objective. When you provide information about who receives your services and who is connected to your activities and initiatives, the general public will find it useful. People are more likely to respect your NGO if you provide them with a database of information on how your NGO has affected the community in which it operates. Display achievements using vivid posters: https://www.vividads.com.au/products/posters.
5. Make a list of your company's advantages and distribute it to your employees.
Others will be more willing to collaborate and assist you if they can see that you are confident in your abilities and services. Making a list not only helps others to see how much you have accomplished, but also allows you to reflect on the effect on your community, which may lead to the development of new ideas, improvements, and approaches.
6. Develop a narrative that will be a key component of your marketing strategy.
You are an NGO that works to alleviate the plight of those in need. The fact that you can give those you care about a voice is one of the reasons why storytelling is so essential. Telling the stories of the people with whom you work may also help you gain more support for your cause. Taking part in this activity allows you to reflect on real-life examples of your organization's participation in the community, and it helps others understand how important this cause is and how they may help.
7. Identify and create a solid marketing strategy.
Defining a plan and long-term objectives will help you feel more confident about the work you will be doing in the future. Once you've secured your NGO’s status, you may be able to devote even more time and resources to your cause. The ability to see where you want your NGO to go in a few years and how you want to serve people in the future is important to success. Your marketing plan must be concise and available for the visitors of the NGO. You can use products from Vivid for the brochures or pamphlets or flags to be distributed to visitors here: https://www.vividads.com.au/
Technology & Mass Media (T & M)
8. Produce and maintain a website for your firm.
a website for your business donors, volunteers, employees, supporters, and clients are all likely to form their first opinion of you based on the information they see on your website. In addition to learning about your cause and purpose, it is a wonderful resource for obtaining extra information such as statistics and stories.
9. Keep up with what's going on in the world of social media by following it on Twitter.
Be familiar with and understand what is popular and important to the general population. Make use of YouTube, which is utilized by over half of all internet users and attracts more than a billion unique visitors every month! Consider making profiles on Pinterest, Twitter, Facebook, Snapchat, and Instagram to cover all of the major social media platforms, as well as participating in the communities on each of those sites.
10. Start your blog.
You can create and maintain a corporate blog for your NGO. To communicate current events within or outside of your charity, blogging is an effective tool to do so. It provides information for anyone who wants to learn more about your NGO before becoming involved or who simply wants to remain up to date with your operations. There are a lot of topics you may write about, such as recommendations for other NGOs, current events, or simply sharing fantastic experiences your NGO has had. Sharing advice on a blog may imply knowledge, and supplying free information may assist you in making a greater impact.
11. Create a network of people around you using your blog, website, and social media accounts.
Allow customers to swiftly access further information or examine recommended ideas by incorporating hyperlinks and directories into your website design. As a result of linking your network to the larger discussion, your website visitors will have more opportunities to engage. Making your website and online presence logical and navigable delivers a great experience for your visitors, increasing the probability that they will return or recommend it to their friends and colleagues.
12. Demonstrate your online presence using social media.
Provide big figures or data on your website to illustrate your influence initially, and then emphasize and add emphasize goals that your NGO has achieved later on in the document. In addition, client testimonials might be provided. Provide links to all of your social media profiles on your website's homepage so that visitors may interact with you in a variety of different ways.
13. Make your material stand out from the others by using bold and colourful language.
A catchy or amusing phrase may be quite appealing when used on your website, in letters and emails, or even on products themselves. By providing some eye-popping data about your NGO, you can see what kind of response you will receive. If you want to share a large comment or notion, modify it so that it is concise and clear so that others can grasp it easily. Including visual elements in your work will make it more appealing to the reader's eyes.
14. Marketing should be done through a variety of channels.
Once you've created a message and a timeline, plan a strategy for following up with and reaching out to folks using various channels such as the website, social media, email, phone, and mail. People nowadays are so preoccupied that a single mode of communication is usually insufficient to grab their interest. A phone call might be an excellent follow-up to an email that has gone unnoticed for whatever reason. Maintaining consistency in your message across all phases, regardless of the medium you employ, will help you stay on track and focused on your goal. Display channel lists with vivid banners https://www.vividads.com.au/products/pullup-banners also get your one way vision window film printed from vividads.com.au
15. If possible, go the extra mile while providing communication.
Calls to action should be included in your communications. Simply stating your aims may not be sufficient to force people to connect with your organization's cause; rather, asking them to respond in a specific way might result in more positive consequences and development for your NGO.
16. Video may be used to evoke an emotional reaction from the viewer.
If your budget permits it, creating films and using images to elicit emotional responses may prove to be powerful persuasive strategies. Even short videos or a single excellent image may be highly impactful in their own right. A video is easy to view and communicates critical information quickly, and customers like it when media is used creatively.
Budget and Expenses
Direct mail should be sent in simple envelopes to save money on postage. While this is done largely to keep expenses down, the emphasis is also kept on what is contained within the envelope.
18. Printing and binding can be done in tandem.
Planning ahead of time and printing many products at the same time will help you save money on printing costs. Job batching may seem insignificant, but it may save your firm a significant amount of money.
19. Check to see whether your NGO qualifies for a Facebook "Donate Now" button by clicking here.
Because it is straightforward and visible, giving supporters an easy and secure way to give to your cause will encourage them to make larger donations to your cause.
20. Make a marketing budget for the year and follow it to the letter of the law.
Adopting a well-thought-out strategy and sticking to a reasonable budget can help you get the best possible results. This not only helps with expenditure control but also gives you an idea of where you might want to go and what new ideas you might want to implement to grow your NGO. Your marketing budget should be accessible to your employees, which you can display on Vivid counters https://www.vividads.com.au/collections/promotional-counters/.
21. Take advantage of marketing.
Have you ever seen the donation containers at your local supermarket? If not, you should. This is an example of "cause marketing," which includes a charitable NGO cooperating with a for-profit corporation to benefit both parties. Using this method to promote awareness about your NGO’s objective in the community may be useful, and it is a straightforward approach to raising funds.
22. Budget for the promotion of content on social media platforms separately.
No matter how small, medium or huge your group may be, dedicating a certain amount of time to promoting your NGO and cause on social media may be advantageous. As a result, not only does your message reach a bigger audience, but it also assists in the building of your internet profile.
23. Amazon Smile Service
Amazon Smile is a service that allows you to donate to Amazon in exchange for a small fee. The program for charitable NGOs that allows you to earn 0.5 percent of approved Amazon purchases made by your supporters is known as the "Smile program." Explain to your donors, clients, workers, and other supporters that they may use their Amazon accounts to make charitable contributions to your cause anytime they buy something on the Amazon website. Getting started is straightforward, needing just that you select your NGO from the Amazon website, and there is no additional cost to the customer. Let your visitors know about your Amazon services by displaying an attractive banner with vivid images such as https://www.vividads.com.au/products/fabric-banners
24. Experiment with different premiums.
Experimenting with premiums is a worthwhile endeavour! It is possible that giving a little present to a contributor can spur them on to make a larger contribution or become more engaged in some way. Premiums may be a wise investment for NGOs wishing to expand their donor base or increase the number of their donations, as well as attract more supporters in the long run, according to some experts.
Advertising Strategies for Both Online and Offline Media
25. Make use of the Google Grant to your advantage (Pay-per-click).
Using the Google Grant will aid you in raising awareness of your NGO’s NGO on the Internet without suffering the hefty expenditures associated with traditional Google advertising campaigns. Simply applying for the prize will result in you receiving $10,000 in Google advertising funds per month for the rest of your life. NGOs like Megaphone can provide support with the grant application process as well as grant administration. Contact us now!
26. Items with your organization's name
T-shirts and other items with your name and cause printed on them can be sold. Supporters may aid in the promotion of your NGO by simply wearing or using things that bear the name and purpose of your NGO. This allows your NGO to be regarded in a more solid and impactful way, as well as allowing your offline presence to be recognized. Display your organization's name outside of your organization and on the streets using outdoor display products like https://www.vividads.com.au/products/coriflute-signs-deals
27. a Fundraising drive
Initiate a birthday or holiday fundraising campaign with your followers. As a result, charitable contributions become more meaningful. They could organize their birthday or holiday campaign, and instead of receiving gifts, they could encourage people to pay directly to their NGO, or they might put up an online giving site where friends and family could make donations on their behalf.
28. Personalize with care and intention.
Because every NGO has a limited amount of time and money, it is important to customize with a purpose. Personalizing key things may be an excellent way to save money while still ensuring that your cause is supported by high-quality merchandise.
29. Determine who the "Brand Evangelists" are for your NGO.
Look inside your NGO for someone who can represent the company in a public setting. An individual in a leadership position who will be with the NGO for an extended length of time should be selected. In addition, when dealing with a person as opposed to a faceless NGO, people feel more at ease and less intimidated by the experience.
30. Make the most of the information you have.
Consult with a professional to review your financial data so that you can identify patterns, analyse performance, estimate likely outcomes, and concentrate on areas where your firm needs to improve. Using it to budget for future expenses and gather data to support areas where you can make improvements is a wise decision.
31. Joining together with offline funders and internet activists is a good thing.
If you have a large number of offline donors, you should provide them with at least one option for interacting with you online: email, your website, or social media. Allow online supporters to provide their postal addresses so that you can contact them differently. This broadens the scope, deepens existing alliances, and opens the door to new possibilities for both physical and online interactions. Make a banner of your new offline and online funders by using products such as https://www.vividads.com.au/products/vinyl-banners
32. Targeted appeals should be sent to a specific audience.
Instead of running a generic ad, think about locating crucial supporters or co-workers with whom you'd like to re-establish or deepen a relationship. Give them the benefit of the doubt by personalizing your message for them and letting them know that you are concerned about them and their issues. It is said that "people don't care how much you know until they know how much you care." This is true in many situations. In this situation, you may indicate your care by expressing an interest in them and a willingness to assist them.
Take a look at what larger NGOs are doing and try to reproduce it as best you can be given the restrictions of your budget and available resources. Goals that are more reachable and realistic about your company's size and budget will have a similar impact. Occasionally, it might be helpful to re-evaluate your objectives and restrictions to determine whether or not your NGO is dedicating time and resources to the most vital sections of your NGO.
Donors and Strategic Partnerships
34. Make a welcoming package for your guests.
Branded pens, notepads, magnets, stickers, and mugs should all be included in a welcome gift to pique people's interest in working with you and to demonstrate how much you respect their contributions to the company. Their excitement at receiving a gift will ensure that your organization's name is brought to their attention when your things are utilized. Display welcoming packages for new guests at the entrance using products from outdoor display vivid such as https://www.vividads.com.au/products/coriflute-signs-deals
35. Sending communications at the most convenient moment is important.
Donors may find it difficult to keep track of all communications across all social media channels, which is understandable. Making the most of the ideal days and times to send emails and post on social media will help you increase the likelihood that your contributors will see and respond to your communication. It's usually best to catch people checking their email and scrolling through social media on Tuesdays and Wednesdays, but weekends and late at night can also be great times to catch people checking their email and scrolling through social media.
36. Make a concerted attempt to forge influential partnerships.
Both for-profit and NGO organizations rely on networks and individuals with a diverse variety of skills and experiences to thrive. Finding inspiration from those who have achieved what you desire to do, or just following their path, may enable your NGO to expand into places you would not otherwise be able to reach on your own. This also provides you with the opportunity to form important friendships with like-minded individuals.
37. Make plans to have lunch with a possible donor or influencer.
It is possible to put the concept of creating influential partnerships into practice by taking a contributor or influencer out to lunch. Making personal relationships with leaders, philanthropists, and strong influencers with a purpose expresses gratitude and open the door to additional opportunities for service to other people and the community. Investigate how your NGO has supported them in resolving their issues. Inquire as to whether you have been meeting their expectations and whether there are any places where your firm might improve upon them. In comparison to online communication, face-to-face conversation is substantially more potent and memorable, and "breaking bread" together builds stronger bonds. Use products from Vivid for the arrangement of events like lunches with donors or partners; products like: https://www.vividads.com.au/collections/light-boxes-australia
38. Donors who have fallen out of favour should be actively courted to return.
Review your donor list and reach out to those who have gone out of touch, giving them benefits or a reintroduction contribution to get them back on board. When lapsed donors express an interest in reconnecting with your NGO, all you have to do is reach out to them and reacquaint them with your mission. Remind them of the company's vision and passion by sharing your own!
39. Inform your donors about a program for long-term supporters.
Inviting donors to participate in a program in which they make a monthly contribution of a specific amount to your NGO is a good idea. Donors must be able to put their faith in you and know that their money will be spent wisely. Therefore, consistency and rhythm are essential. In addition, you will receive constant assistance to aid you in your ongoing endeavours.
40. It is important to practice good stewardship.
Follow up with contributors and ensure that their funds are appropriately managed. Make an example of how their money is being used. As previously said, donors want to feel confident that they can commit their donation to you. When you demonstrate to them that you value their support and that you can put their money to good use, they are more likely to support you and share your message.
41. Remember that the donor is always accurate in his or her assessment.
If or when a donor expresses dissatisfaction with your cause or service, or points out flaws in it, make a deliberate effort to put things right. Pay attention to their concerns and answer them professionally. Accept responsibility and demonstrate a willingness to learn and grow. If your supporters are pleased with your contact with them, they are more likely to develop a long-term connection with your NGO.
Keeping in touch with donors and supporters is essential.
42. Always be sure to arrive on time.
Nothing says more about your capacity to operate an NGO than your ability to communicate effectively with your constituents. Responding to contacts in a timely and professional manner shows that you value their time and concerns. If you keep them waiting for an excessive amount of time, they may conclude that you are uninterested in them and have forgotten about them.
43. Plan out your discussions in advance so that you can keep track of them and improve your communication.
This might be useful if you have a large NGO or have difficulty responding to communications on time. Maintain control by assigning specialized communication tasks to specific workers, which ensures that messages are verified and written uniformly throughout the NGO. Utilize online apps like Google Sheets, Google Calendar, or Asana to keep track of important phone calls, meetings, and other activities that need to be completed. There are a variety of free and low-cost tools for organizing and scheduling tasks. For others, paper or a whiteboard may be the most appropriate medium of communication. Use vivid products to share your Google sheets, calendars, and other documents in meetings, such as https://www.vividads.com.au/products/fabric-banner-stand.
44. Existing contributors and clients will be surveyed for their opinions.
Maintain communication with those who support your cause and your NGO. Establishing positive contacts and receiving meaningful feedback is essential to succeeding in business. Developing stronger relationships with your regular contributors and soliciting their opinions can assist you in providing better care for the community that your NGO serves.
45. Involve your audience.
Supporters can do much more than simply provide money. They're remarkable individuals with a great deal of influence in their areas, and their unique abilities will assist you in getting your message through. By organizing their fundraisers, speaking about your cause, or even advertising for you, they may be able to assist you in raising funds for your cause.
46. Contests and other events should be organized regularly.
Employ all of your social media channels to the greatest extent possible to raise awareness about your cause and forthcoming events. Participate in online tournaments and ask your followers to vote to engage internet users. Regular events provide supporters with something to look forward to regularly, which helps to keep them interested and involved. Each event allows a newcomer to learn more about your NGO and its mission. Engage in contests by using products from events and exhibitions vivid such as https://www.vividads.com.au/collections/exhibition-backdrops
47. Make arrangements for any speaking engagements you may have.
Make an appointment to speak about your NGO and the topic that you are passionate about. Your organization's message can be captured and shared online through an event, or it can be debated in person through a discussion session. In today's social media-driven environment, people may tweet or post ideas and quotations from your presentations, or they may videotape your presentation to share online. Create events by using products from events and exhibitions like https://www.vividads.com.au/collections/exhibition-backdrops
48. Maintain the accuracy of your prospect and client databases.
Make the most of the resources at your disposal. Maintaining contact with your supporters and donors through follow-up phone calls, special letters, and invites to your organization's special events may all help you stay on top of things. If you need assistance in attracting extra clients, research profiling can help you find trends more effectively. Research profiling may be accomplished via the use of search engines and text-mining algorithms to obtain information from several databases.
Encourage anyone with whom you come into contact to share their own stories from their time working for your NGO. People who come into contact with your NGO are frequently the most effective advocates for spreading the word about your cause, especially if they have had a great experience doing so. They are eyewitnesses to your work as well as to the mindset and impact of your company and its leadership. Share your stories with the visitors on display by using vivid outdoor displays: https://www.vividads.com.au/products/a-frame-signs
50. Maintain a positive frame of mind.
Employees, volunteers, the people you serve, and supporters may all benefit from having a positive attitude and being enthusiastic about your mission. Although your firm is now experiencing challenges, remember that your cause is critical. Do not give up, even if there are a few bumps on the road along the way. NGOs occupy a unique and critical place in the world. Use vivid products to promote your company: https://www.vividads.com.au/
51. Increased ration by following these strategies:
We will have increased our content output from two articles per month to one post per week in one month, resulting in a 15% increase in blog visits. SMART Goal: We will have increased our content output from two articles per month to one post per week by the beginning of next month, resulting in a 15% increase in blog visits. This increase will help to create awareness of our organization, educate the community, and tell more people about our adoption opportunities, ultimately resulting in more animals being rescued and more money being collected for our organization.
Do you see how I started with the organization's purpose and changed it into a marketing objective, which was then transformed into a SMART goal? Goals that are specific, measurable, and achievable (SMART) are highly important when it comes to analysing and assessing your marketing performance (which we'll explore later), so be sure to complete this stage before proceeding with your charity marketing plan.
53. Determine who your target market is.
NGO marketing is distinct from other kinds of marketing since your organization is often targeting a wide range of audiences, including stakeholders, customers, volunteers, and donors. Because your marketing strategy will differ based on who you're speaking with, it's vital to identify and understand each of these demographics before moving further (also known as buyer personas). (After that, we'll go on to the most important message.) If we follow the example of the animal shelter, an email geared towards soliciting money will be written in a different way than an email focused on seeking volunteers.
Using a customer relationship management system (CRM) to segment your multiple audiences is a simple technique for organizing your diverse audiences. By categorizing contacts and separating them into lists, you can deliver marketing messages to the appropriate audiences with ease.
54. Make a list of the most important messages.
In the world of non-governmental organizations (NGOs), key messages are the pieces of information that you want your audiences to hear, remember, and spread about your organization. For several reasons, it is crucial to building them before you begin advertising your business:
If you employ important messaging across your organization, your team will be more cohesive. Regardless of who is doing the marketing, you can be certain that the message will be delivered in the same way every time.
If you employ key messaging in your marketing, it will be easier to manage. As a result of having created your marketing materials ahead of time, you already know what you're going to say in your campaign.
Your core message will assist you in categorizing your distinct target audiences (as we talked about above). As an NGO organization, you're likely to interact with a greater number of people than a typical for-profit corporation. Donors, volunteers, constituents, and members of your community, to name a few. It is possible to guarantee that your team and marketing are reaching the appropriate individuals by developing essential messages for each of your target groups.
- Here's an example of how you may construct a key message for different audiences, using our animal sanctuary as an example.
- Important Takeaway: We can protect the welfare of animals in our community by educating others, adopting and fostering animals, and advocating for them.
- Customers or constituents who are using this strategy include: By adopting, fostering, or reporting animals in need, you can assist us in defending the welfare of animals in our community.
- For those interested in volunteering, we offer round-the-clock animal care and advocacy to protect the welfare of all animals.
- Donations to support animal care, advocacy, and adoption promotion may be of assistance to us in our efforts to protect the welfare of animals.
Although all of these vital messages have the same goal and undertone, their delivery will change substantially depending on who they are intended for. These statements, when paired with your NGO's goal, vision, and objectives, will assist you in effectively explaining and advertising the needs and purpose of your organization to the public.
55. Develop, design, and implement effective marketing strategies.
Many marketers rush on to the next step, which is the creation and promotion of a variety of marketing strategies. The term "marketing" refers to much more than a billboard, blog post, or event. It is necessary to finish all of the phases before this to carry out the operation properly.
Once you've determined your objectives (what you want), key message (what you're going to say), and audience (who you're going to say it to), you can pick your marketing strategies (how you're going to say it).
Among the marketing approaches, include e-mail campaigns, social media, conferences, other events, among other ways of promotion. These marketing strategies have their section, which you may read about in detail further down on this page. Whatever method you choose, make sure you thoroughly prepare for it both before and throughout its execution. As you prepare for your trip, consider the following questions:
- What are your plans for this marketing strategy, and how will you implement it?
- When do you expect these marketing activities to be implemented?
- What does this technique have to do with anything?
- In charge of these operations, who will be in charge of them?
- What do you think we'll spend our money on?
- What is the relationship between this and our company's marketing objectives?
Tactical planning is a critical component of every successful charity marketing campaign. It is just as important to consider how you approach your marketing strategies and how they will affect your organization as it is to consider how you will implement them.
56. Examine the outcomes of your marketing efforts.
Your marketing will almost probably not run without hiccups at this point. That's OK with me. Reporting and analysis regularly may aid you in determining what is working and what needs to be altered in your organization.
As you choose and develop your marketing channels, pay close attention to the quantitative performance indicators associated with each of them. The following are some examples of marketing techniques from our list:
57. An indicator of the effectiveness of a marketing strategy
- Email marketing is a method of reaching out to customers.
- Opens an email marketing campaign for upcoming events.
- Tickets are being sold.
- Views of the video are a measure of the effectiveness of marketing via video.
- Social media is being used.
- Comments and social media shares
- The number of times a website's pages are viewed
- Speaking in front of a group of people
- Subscriptions are a great way to market your material.
Remember the goals you established for yourself in step one? The aim of monitoring your marketing success is to ensure that you remain on track with your goals. When it comes to measuring critical performance measures, Google Analytics, HubSpot, and the analytics tools embedded in Facebook, Twitter, and other social networking sites are all excellent choices. You'll know precisely what you're looking for—and how to judge success and impact—after you've started your campaign if you know what you're trying to measure before you begin marketing your organization.
58. Strategies and Techniques in Marketing for NGO Organizations
- Email marketing is a kind of marketing that uses electronic messages to communicate with a target audience. Promotional events are those that are held to promote a product or service.
- website for social media marketing that makes use of video speaking in front of an audience.
- Content marketing is a method of marketing.
- You've come up with a marketing plan for your NGO organization. Discuss how to put that idea into action using real-world marketing techniques right now.
Many of these charity marketing tactics, such as posting blog content on social media or sending out event invitations via email, may be used in conjunction with one another. These tactics may and can be used in conjunction with one another, but we recommend introducing each strategy one at a time to prevent your workers from being overloaded with information.
We recognize that your organization is most likely operated by a small (yet agile!) marketing team with limited resources. Therefore, throughout these sections, we'll provide tips on how to get more done with less effort. Finally, don't be hesitant to outsource your charity marketing if it is essential to do so.
59. Email Marketing for NGO Organizations
You may only use email sparingly to attract volunteers or to confirm an online contribution, but this is inadequate for the task at hand. Email marketing is an extremely effective marketing strategy, especially for charities. Why? It's personal and emotionally charged.
The following are just a few examples of how you can utilize email marketing to reach out to everyone on your list of target audiences:
- Send out a weekly email with fresh content, information about your organization, industry data, and volunteer opportunities, among other things.
- Create and send out a monthly email with information on contribution requirements and opportunities.
- Create an email sequence for new subscribers to thank them for signing up and to educate them about your company's products and services.
- Initiate an email series for new donors in which you express your gratitude for their support and advise them of alternative ways they might contribute further.
- Also, don't forget to include directions on your website on how to sign up for your email list if you have one. Acumen, an NGO organization, does a fantastic job of doing this by adding subscription choices on its homepage and main navigation menu.
- It is mentioned in the website's footer that Acumen's NGO’s newsletter may be subscribed to.
- When it comes to charity marketing, automate as much of the process as possible. Email marketing automation (such as that provided by HubSpot) saves your team time and energy while simultaneously growing your email list, donations, and subscribers.
- A website visitor's behaviour that suggests a high level of interest, such as the downloading of educational resources, may also be used to trigger an email sequence, which can be automated.
60. Events Hosted by NGO Organizations
Event marketing is one of the most effective (and exciting!) means of raising awareness of your organization, engaging with your community, raising funds, and gaining support for your cause. PAWS, which stands for Pets Are Worth Saving, is another local animal welfare organization that I support. To raise awareness and funds for the charity, they organize a 5K race each summer to raise money and publicity for the cause.
There are various reasons why this kind of situation is significant:
- It fosters physical activity as well as friendly competition. While participating in the marathon, runners also raise donations for the charity they support.
- It brings people from the community together to pay tribute to the organization and to promote awareness about its objective, which is to save animals' lives.
- In return, PAWS may use the opportunity to advertise their services and the dogs that are available for adoption.
- Taking part in and attending this event is a lot of fun! A large number of people attend the event to cheer on the runners, play with the dogs, and generally have a good time while also supporting and promoting the PAWS organization.
There are many different sorts of events that you may conduct to promote your NGO’s organization, ranging from fundraisers to auctions to contests and everything in between.
61. Video Marketing for NGO Organizations
No matter if they're consuming video material for business, education, or entertainment, people prefer video content. As an NGO organization, video marketing is a sure way to capture your target audience's interest and get their support.
Here are a few reasons why video may be beneficial to the marketing efforts of your NGO:
- Video is considered a visual medium. When compared to textual content, visual material is processed 60,000 times quicker. In addition, we retain more knowledge for a longer period than we did before.
- Video is an extremely personal way to express oneself. Unlike other marketing techniques, it elicits empathy and emotions in a manner that others do not.
- The video is informative. Many organizations must educate their communities about their problems to obtain attention and finances. This is one area in which the video may be of use.
- The video may be shared with others. 92 percent of consumers will share videos with their friends and family via mobile devices. Consumers like sharing videos, especially those that are inspiring and connect with them.
- The video has piqued my interest. A video is a type of media that 60% of people say they watch regularly. It is possible to maintain the attention and engagement of your visitors, followers, and supporters through the use of video. Getting started is now a top priority: [Obtain a Free Kit] Introducing the Video Marketing Starter Pack.
- This video marketing campaign by The Girl Effect, an NGO organization devoted to empowering girls throughout the globe, is an amazing example of effective video marketing. Visitors are instantly drawn to the organization's site, which has a video that captures their interest. The site also opens an instructional video about The Girl Effect when you click on the "See more" button.
62. NGOs Should Use Social Media Marketing
Social media is a hugely popular marketing technique among NGO organizations. Additionally, it's completely free and enables companies to showcase their brand identities and engage with their customers, clients, and other stakeholders. According to a HubSpot study of 9,000 NGOs, the following are some examples of how to utilize social media for charity marketing purposes:
- Inform as many people as possible about your cause and organization.
- Increase the familiarity and exposure of your brand.
- A call should be made for volunteers and labour.
- Donors, employees, and volunteers should all be thanked for their efforts.
Maintain consistency and focus in your social media posts by referencing the primary message you developed for your charity marketing strategy in each post. Also, take advantage of any advertising opportunities that are available to promote your organization, such as the "Donate" button on Facebook.
The FIRST (For Inspiration and Recognition of Science and Technology) Foundation, a HubSpot client, is an NGO organization that encourages kids to pursue careers in STEM (science, technology, engineering, and mathematics) fields. Among the many ways FIRST utilizes social media is through uploading videos, news articles, fundraising events, and customer testimonials on its Facebook page, in addition to making use of the Donate button on its website. The organization's Facebook page has been liked by over 100,000 individuals thus far.
As an NGO’s marketing tip, gather content from volunteers, customers, sponsors, event participants, and donors and put it all in one place. It is not only easier to manage when you employ user-generated content (UGC) campaigns, but it also delivers compelling social proof. To get your UGC campaign off to a good start, put out a call for constituent stories, images, and videos. For people to alert you of new user-generated material, create a hashtag that they may use. Allow curation tools to perform the hard labour for you so you can focus on other things. Set up Google Alerts and other social media monitoring tools to get alerts when your business, hashtags, or other relevant themes or phrases are mentioned on social media. This provides you with the opportunity to discover UGC, get inspiration for new topic ideas, and participate in relevant debates.
63. NGOs Should Use Content Marketing
Content marketing and blogging are two of the most effective marketing tools available to NGO organizations. This is the reason why:
- Through content, your audience will have an understanding of your objective, cause, as well as industry news and trends.
- Content is effective in attracting new visitors, subscribers, funders, and leads (and SEO).
- Content is readily shared and produces free awareness within the demographics that you are trying to reach.
- Content may be reused and repurposed into different types of media, saving your marketing team both time and effort while increasing its effectiveness.
It's not always easy to get started with a charity marketing blog, though. Time is of importance since teams are understaffed, money is tight, and resources are limited. To overcome blogging challenges, there is a range of ways that may be used, such as seeking story ideas from volunteers or customers to prepare ahead of time, as well as developing an editorial calendar to assist you in planning ahead of time. The Blurt Foundation, which is based in the United Kingdom, is one of my favourite NGO organizations to volunteer with. Its purpose is to increase public awareness and understanding of depression, as well as to assist those who are afflicted by the condition. Given the widespread misconceptions and misunderstandings surrounding depression, the Blurt Foundation utilizes its blog and other digital platforms to educate its supporters and constituents about the illness. Additionally, these content assets are utilized in their email campaigns, social media posts, and online stores.
Take, for example, the Blurt Foundation's charitable Resources page, which serves as an example of content marketing. When it comes to charity marketing, repurposing your existing materials is a terrific way to save both time and money. When it comes to content, it is a valuable asset that can be reused and promoted on multiple occasions. When repurposing existing content to create new marketing assets, is generally less costly than creating entirely new content from scratch.
Write down all of the many ways you can reuse the materials you generate. For example, you might create a list of topics for your blog entries that look something like this:
- An abridged version of the article for use in emails or newsletters, along with a link to the whole text,
- and group posts that are connected to the report.
- The infographic comprises postage as well as two to three visual images that may be shared on social media.
- The following is a reaction to the original blog entry.
- Because you will not promote and distribute each piece of repurposed content right away, your content pipeline will never run out.
Increase the effectiveness of your marketing and the level of public knowledge about your cause. Raise your hand if your organization is always attempting to do more with fewer resources. If this describes your organization, we recommend that you make use of this information to develop an NGO’s marketing strategy as soon as feasible. Even if your organization is not in the business of selling products or services, the traffic, money, and publicity that systematic marketing creates may be beneficial to it.
These activities and tactics will not only aid in the promotion of your organization, but they will also remove a substantial amount of load from your staff and volunteers, enabling them to dedicate more time to your cause and constituency as a result. Before you begin using any of these strategies, be certain that your team has a solid game plan and that everyone knows it.