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50 marketing ways to promote your medical store in Australia

As the adage goes, you shouldn't put all your eggs in one basket. Similarly, you should not limit your medical store's marketing to just one method. Include a variety of factors in your plan to get the best return on your investment. Here are 50 different ways to market your medical store in Australia, organized by level of effort (including SEO, community outreach, patient communication, etc.). We believe that these suggestions will assist you in developing an effective and scalable marketing strategy for your medical store in Australia.

Marketing strategies for your medical store in Australia:

1. Improve Your Online Presence

Your website serves as the "command center" for your marketing efforts. Even if they don't hear about your medical store from you, patients are likely to go online to learn more about it. As a result, improving your online presence is critical so that patients can find you and get the information they need.

2. Create a website that will serve as your medical store's primary information hub.

According to the Pew Research Center, 72 percent of Australians have used the internet to seek health information. If you want to attract new patients, you'll need to market yourself online. There are a lot of ways to market yourself, as you'll see below, but you have the most control over the patient experience on your website. Do you own a website but are unsure where to begin? You should get one if you want to compete with other medical stores in Australia. With all of your marketing operations, your website is the one location where you can always lead patients for more information. A well-designed, professional website may cost more upfront, but it will pay off in the long run. Display your website at the entrance by using fabric banners of vivid ads

3. Make sure your website is mobile-friendly to attract patients who utilize mobile devices.

You'll need a website, but you'll also want to make sure it's mobile-friendly. Is it easy to utilize your website on a smartphone or tablet? If not, it's time to consider a responsive, mobile-friendly website. Google has begun issuing warnings to sites that aren't mobile-friendly, suggesting that they may not rank well in search results. We've designed over 1,000 healthcare medical store websites at P3 Inbound. Across all of our websites, mobile phones and tablets account for an average of 40% of a medical store's internet traffic. This figure is often higher in larger cities. Do you want to miss out on that much traffic? Depending on when your current website was created, you may already have a mobile solution in place. We highly urge you to contact your site host if you are uncertain. The best option is to go with a responsive design web provider, which will allow your website to adapt to a wide range of screen sizes, automatically altering the content so that your patients always have the best experience possible. Display your website at the entrance by using fabric banners of vivid ads

4. To improve your search engine ranking, use SEO’s best medical stores.

Search engines are always evolving, and you must follow search engine optimization best medical stores to rank effectively in search results (SEO). By screening out low-quality or duplicate content, you may avoid spam techniques like keyword stuffing and link schemes. A great SEO strategy should include quality content, local listings, and other, more technical optimization. To fully increase your SEO strategy, it's a good idea to talk with someone who specializes in SEO. Working with a professional may help you improve SEO and develop a plan for keeping your website optimized as you add and update content.

5. Create original content for your website to attract visitors seeking specialized treatments and services.

Personalized, high-quality content should be a part of your SEO strategy. To educate patients about your medical store, qualifications, procedures, and offerings, you may build personalized materials. Some medical stores create their content, but you may also employ a content writer to help you out. It is impossible to emphasize the impact of high-quality content in search engine rankings. It establishes you as an expert in your field, boosting your chances of being found in relevant searches. When local people are looking for a hip replacement surgeon, a website that specifies your specialization and answers common patient questions, for example, might help you show higher in search results. Please don't rely on "quick-fix" solutions. They may have a significant impact on your ability to rank. Instead, create content with your patients in mind. What kind of information do they need and desire? Stuffing the content with the keywords you want won't work since search engines can now tell whether or not you're providing useful information. If your content is well-written and provides accurate, precise information, search engines will reward you with a better ranking. Share your content daily by using posters by vivid with your customers.

6. Claim your local listings so patients may find you more easily.

After deciding to schedule an appointment with your clinic, a patient will need to know how to contact you. In this case, local listings come in handy. If you claim and authenticate your local listings, search engines like Google, Bing, and Yahoo will display your information when patients in your area looking for you. If your listing does not show or if the information on your ad is incorrect, your potential patients may have a difficult time locating you. It takes some time and effort to claim and update all of your listings at first, but after that, maintenance is simple. You'll only need to check in if you need to make a change or if you get a notification of another user's change. Although many listing services are free, you may want to pay for one if you don't believe your office has the time to keep up. Changes may be made in one place and then sent to many major web directories at the same time using automated systems. Ensure that your local listings are optimized so that consumers can get the information they want about your clinic quickly. Display local information by using vivid products such as banners signs

After your listing has been claimed and authenticated, don't stop there! Fill in as much information as possible to make your listing stand out and improve its chances of showing up in search results. Because Google only shows three map listings on the first page of search results, it's vital to optimize your listings as much as possible to earn the top place in the map results. Fill in the hours and specialty of your medical store, as well as a short description of what you do. The more information you can provide, the better. Google My Business is always introducing new features, such as user-submitted Q&A, so stay up to speed on the most recent web listing features so you're prepared.

7. Make frequent updates to your website so that patients have access to the most up-to-date information about your medical store.

Prospective patients may feel upset and depart if your website has outdated information and they are unable to obtain the information they want. It's vital to monitor for modifications frequently to avoid annoyance. Updating your content should be straightforward if your website employs a content management system. Not only must you keep your website content current, but you must also keep it up to date with the latest technology. If your site is fairly old, it may not be up to date with all of the latest security and functionality standards. As a consequence, your patients may get more irritated or mistrust you, and your search engine rating may suffer as a result. In actuality, non-secured websites in Google Chrome's browser bar are now labeled as "Not Secure." We suggest going with a website platform that distributes updates regularly so that your medical store's website is always current. Show your updates by using outdoor displays like

8. Create a blog on your website to provide your patients with helpful ideas and information.

Blogs are an excellent way to keep your website fresh with new content regularly. This content must stand out from the rest of your website. Instead of discussing your procedures and services, you may provide health advice, talk about healthcare developments, give injury prevention advice, or talk about any other relevant problems that your audience would be interested in. Blogging is a more advanced strategy that we recommend pursuing after you've addressed concerns like mobile usability, SEO, and updating other content on your site. List down your blogs using flags by vivid

9.  Assist your patients in locating your website so they are aware of your existence on the internet.

This one is straightforward: inform your patients whether you have a website or are active on social media. They won't know to look for you if they don't know you're out there! Put up signs that say "Find us on Facebook" or "Visit our website" at your office, and put that information in your marketing materials as well.

10. Use review sites like Healthgrades and Rated to build your online reputation.

Patients are increasingly us ng review sites like Healthgrades and Rated to help them make decisions. Patients may provide comments about the quality of treatment they received at your medical store, and new patients will often read those reviews when seeking a new doctor. Online reviews are becoming increasingly prevalent in search results, and they may have an impact on your position. If you don't have time to solicit patient feedback, you may use a service like our Reputation Marketing tool to collect reviews in-office and publish them to relevant review sites.

11. Respond to online comments and reviews to show patients that you care about what they have to say.

On review sites and social networking sites, other users may leave ratings and comments on your posts. Don't just brush off their comments! You will be able to engage with your patients as a result of this. It may be as simple as thanking a patient for a positive review or engaging in conversation with them. Negative input must also be considered. Respond professionally and thoughtfully, and give the patient a way to work out the situation with you offline. Even if some of the feedback is unfavorable, if other potential patients see that you have handled their concerns, it may help to alleviate any concerns they may have about your clinic. Our Reputation Marketing solution may also help you keep track of negative reviews so that you can respond fast. Display your reviews by using banners or outside signage

12.  Use patient testimonials to help you advertise your business.

Patient testimonials are a fantastic addition to your website. Testimonials reflect the great results of patients who have received your treatment, which may reassure newcomers. By filling out a form on your website, patients may simply offer testimonials. We also recommend integrating relevant quotes from your testimonials across your website and marketing materials to improve your marketing (just make sure you have the right permissions in place with your patients before doing so). Use vivid products for advertising purposes

13.  Patient Experience and Communication

By improving your relationships with current patients and attempting to provide the best experience possible, you may leave a lasting impression. Patients who are pleased with your services will recommend you to their friends and relatives. Word-of-mouth marketing is a powerful tool, and if you provide a positive patient experience and communicate effectively, your patients will sing your praises. Do you need to focus on getting more word-of-mouth patient referrals? Take our Word-of-Mouth Quiz to find out! Return to this section for advice on how to increase patient engagement if your patient recommendations score shows that there is room for improvement. Display quiz for all of your customers to take an easy part in Quizlet by using

14.  Use email marketing to stay in touch with your patients regularly.

Email marketing is a great way to remain in contact with your patients and might be quite beneficial to your medical store. Email may be used to convey basic information like appointment reminders, but it can also be used to provide marketing materials like newsletters upcoming events, or health advice. You have another option to remain in contact with your patients when they sign up for email newsletters or health advice, even if they don't need to visit your clinic regularly (just be sure to remove them from your lists if they request to be removed). Email marketing tools like Constant Contact and MailChimp allow you to target your audience so that you only send emails to those who would benefit from the information you're providing, as well as automate your messages so that the actual sending process takes less time.

15.  Don't overlook direct mail as a viable option for capturing patients' attention.

In a world where we are used to communicating through email, direct mail may still have an impact–if done correctly. When a new patient joins your medical store, send a "Welcome to the Office" letter. Because you have your patients' birthdays on file, you may also send out birthday cards. Appointment reminders for upcoming checkups can also be sent via direct mail. These little, personal actions will put your patients at ease and make them feel welcome at your workplace.

16.   To stay in contact with patients, send out newsletters regularly (by email, print, or both).

Newsletters are an excellent way to keep in contact with your clients. Your email might contain news headlines about the conditions you treat, health tips, blog posts, community activities, or a combination of those subjects. You may need to try out several types of content to determine what works best for your clinic or conduct a survey to find out what kinds of information patients like to read. Amid the rapid changes in 2020, medical stores that had built up their email lists were considerably better positioned to keep consumers informed about what services were now available and what telemedicine options they may pick. If there is enough demand and resources, you could also print a copy of your newsletter and distribute it to patients or have some copies in your office for individuals to pick up. Remember that whether you distribute newsletters to patients through email or regular mail, only those who have shown an interest in receiving them should get them. Display news lets at your counters and uses attractive counters to attract customers by vivid

17.   Offer health advice to demonstrate your concern for their well-being.

Even if they don't need to visit your office, you may convince them that you care about their health by offering health advice. This may assist you in establishing trust with your patients and retaining them for as long as feasible. Health advice may be given in several ways, including on social media, through email, and via blog posts. Consider sending out regular emails with health advice as part of your email marketing plan. You might send a weekly health tip to patients who sign up for it, or you could conduct a social media "Health Tip of the Day."

18.  Remind people to come to your clinic by sending appointment reminders.

Extra attention, such as appointment reminders, is highly valued by patients. This also ensures that your patients arrive on time for their appointments. If your medical store uses a HIPAA-compliant appointment reminder system or an EHR, automating appointment reminders is simple. If you have a smaller medical store and the capacity, you might also call your patients to remind them of appointments. This is a good time to inform patients about any changes to procedures.

19.  Make leaflets and booklets to inform people about your treatments and services.

Patients may peruse pamphlets and brochures to learn more about your medical store, services, and issues you handle. Include your company's logo if possible. These brochures may be provided to new patients, retained in your office for patients to pick up, included in care packages, or distributed at health fairs. For consumers who are afraid to seek healthcare information on the internet, this marketing strategy may be a good option to have on hand.

20.  Give patients take-home presents to help you build your brand and keep your clinic in front of their minds.

Freebies are something that everyone appreciates. Send things to your patients' homes with your medical store's branding on them. It doesn't have to be large or costly–pens, magnets, and notepads are all small and inexpensive to produce. Make sure to provide your medical store's phone number so that they always have it. It's simply another approach to let folks know about your medical store and who to contact if they want medical assistance. Use outdoor signs for the walking customers which are presented by vivid like  

21.  Prioritize the customer experience and service quality to retain current patients and attract new ones via word-of-mouth.

The ultimate goal of your medical store should be to provide the best possible care to your patients. Other types of advertising may help you attract patients, but if you want them to stay and recommend others to you, you must guarantee that every aspect of therapy is of the highest possible quality. Always remember that word-of-mouth is a powerful tool. Give your patients a remarkable experience they'll want to tell their friends about. Use patient surveys to learn more about what patients think about their visit to your medical store.

22.  Using an EHR, make it straightforward for patients to obtain their information.

EHRs may help your clinic stay organized while also giving patients easy access to their medical records. Patients are expecting more information on all areas of their therapy so that they may make educated decisions. An EHR may be a significant selling point for patients who want to be more involved in their care. Develop your EHR by using products of vivid

23.  Use patient surveys to identify areas where you might make changes.

Are your patients satisfied with the care they're receiving? What are people's opinions on your facilities? Is the time spent waiting excessively? To find out what patients think, ask them to fill out a survey. Surveys might help you figure out whether you're reaching your patients' expectations or if there are areas where you need to improve. Our Reputation Marketing survey includes questions that will help you collect information about patient satisfaction as well as online reviews. At the end of the meeting, you may also generate and distribute your surveys.

24.  Answer patient questions (FAQs) so that information is readily available.

Patients are prone to asking the same questions again. In this case, frequently asked questions (FAQs) are useful. FAQs may be found on your website, in blog posts, and booklets or brochures. Patients will appreciate the time and effort put in to anticipate and respond to their questions. Most ask FAQs must be displayed at your corner of reception and you can use displays by vivid

25.  Obtain high-quality patient education to provide patients with a helpful resource that is easily accessible.

Patients will have questions about their conditions or treatments, and patient education gives you a resource to point them to. Patient education also assists in the settlement of any post-clinic queries that a patient may have. While patient education is unlikely to improve your search engine rankings (because the information is often shared across several medical stores' websites), it does give a lot of value to your patients.

26.  Make yourself more accessible to patients so they may readily contact you.

Patients appreciate a doctor who is accessible after hours to answer questions or solve difficulties. Give patients a phone number or an email address where they may contact you, and try to respond as soon as possible. If you're not comfortable giving out your personal information, having a contact form or an email address dedicated to patient questions might be useful. Simply use a secure, HIPAA-compliant email address or a contact form to submit your message.

27.  Give care presents to patients to improve your brand while also offering necessary supplies.

Care packages may contain brochures and takeaway items such as pencils, magnets, and notepads. Various patients may get different types of care packages. New patients may be provided with a booklet with information about your clinic and what they'll need to know. You might also provide people who have just been diagnosed with the disease information on how to treat it in the form of care packages.

28.  Efforts in Advertising and Media

After you've established your medical store’s internet presence, advertising and media activities are a great way to take your marketing to the next level. Because of online searches or word-of-mouth, these efforts may help you contact patients who may not have heard of you previously.

29.  Develop a brand for your medical stores so that they may be easily recognized in the community.

Thanks to branding, patients will be able to recognize your medical stores across several channels, such as your website, social media, blog, advertising, and so on. Choose a professional color scheme, logo, and name for your clinic that sets it apart from others in the area. Maintain consistency in your branding throughout all of your marketing efforts so that patients can recognize information coming from your medical stores right away. Unless your clinic is large enough to have an in-house marketing team that handles graphic design, you'll most likely need to hire a company to help you with your branding needs. Any branding information should also be communicated to any team members or organizations that help you manage your various marketing initiatives, such as your website, social media, and print media.

30.  To set yourself apart from other medical stores, focus on what makes you different.

This is especially important if your medical stores are in a highly competitive area. A patient seeking a new doctor needs as much information as possible so that they may make an informed decision. If your city has five orthopedic doctors, but your medical store is the only one that offers a certain procedure or treatment plan, you should emphasize it on your website and other marketing materials. Content marketing can help you with a lot of this. Make sure the information on your website is not only informative but also highlights how your medical stores are distinct. These features may be the deciding factor when patients compare your medical stores to others in the area.

31.  Advertise in the newspaper in a "traditional" manner.

Do you have a future event or want to promote a new location or medical stores? Traditional marketing techniques are a fantastic way to do this. Billboards, newspaper ads, and radio and television commercials are all excellent options for attracting new patients to your medical stores. Just make sure you're targeting the proper folks with your ads. Advertise on channels or in publications where the patients you want to target are more likely to see it.

32.  Send patients news announcements notifying them of upcoming events.

This isn't something you should do regularly unless you have a lot of things going on. Press releases are a great way to get the word out about community events including speaker engagements, open houses, and health fairs. To discover whether your story will be printed, send an email to local news outlets. There's no guarantee that your event will be conducted if you don't pay for ad space, but it's worth a shot if advertising isn't in your budget.

33.  Develop a sponsored search strategy to target persons seeking a doctor on the internet.

Paid search is a quick way to generate traffic to your website, and it can be quite successful if you target it correctly. If you've just launched a new website and want to increase its exposure, search engine marketing is an excellent option. You may also utilize sponsored search to attract highly-targeted visitors who are seeking certain treatments or services. However, since paid search traffic will stop after your campaign finishes, you should supplement your sponsored search campaign with other marketing initiatives. We also recommend that you track online appointment requests in some form so that you can track your ROI and adjust your campaign accordingly.

Make your ad landing pages as user-friendly as possible so that patients may rapidly get the information they need. If you're running a sponsored search campaign make sure your visitors get on a page that answers their questions. This increases the chances that these patients will set up an appointment. You may need to conduct some research and try a variety of solutions to figure out what works best. If you're working with a paid search professional, he or she could be able to help you optimize your landing pages.

34.  Determine your peak season to determine when to spend on marketing.

If your office is located in a renowned vacation destination, you may target such patients with your marketing efforts. Some patients from colder regions, for example, may spend the winter in a warmer location, requiring the services of a local physician. These patients are referred to as "snowbirds." If your medical stores are close to a popular winter getaway destination, you may start advertising to those patients before the season begins.

35.  Keep in contact with your patients through social media.

Another place where you may connect with your patients and relevant influencers to boost your branding is social media. Connecting with patients, posting health advice, sharing blog entries, and making announcements about events and news about your medical stores are all excellent applications of Facebook and Twitter. You don't have to be on every available platform; just make sure you can keep up with and publish the ones you do. Make a plan if you need to stay on track. When it comes to getting in front of current and new patients straight immediately, social media has unrivaled reach. Keep in mind that you'll need to publicize your job posts. Social media is certainly a "pay to play" world these days.

36.  Share videos with your patients by uploading them to YouTube.

YouTube videos may be beneficial teaching materials for your patients as well as excellent website complements. They may also help new patients get to know doctors before their first appointment by giving a face and a personality to the information. YouTube videos may be used to provide health advice), discuss procedures and services, and demonstrate the outcomes of particular treatments (ex. a patient walking after having a knee replacement procedure at your medical store). Just be cautious not to display anything too graphic, such as a video of a surgical procedure, since this may distress some patients. Dr Mike Evans is famous for his animated YouTube videos that provide information without being explicit. While you may not be able to make illustrated videos, you can use non-graphic, attractive images in your video strategy. Display your youtube channel logo and coming videos date for your customers by using products of vivid

37.  Contribute to a print or online publication to get the names of your doctors in front of more people.

You can consider contributing to other outlets if you like creating blog entries. Contributing to another blog or writing a health column for a local newspaper or magazine might be examples of this. Look for anything that has a bigger readership than your blog. You may need to start with smaller blogs and magazines, but if things go well, you can go on to larger outlets.

38.  Post a sign that states "Accepting New People" to let patients know you have openings on your schedule.

This one is very self-explanatory. It lets people know that you're taking new patients at a time when other medical stores in the area are likely to be full. It's worth the effort to let people know if someone has a more pressing medical need. Having early access is a significant benefit. You could also use a banner or prominently display it on your homepage to include it on your website.

39.  Take part in local news interviews to share your knowledge and advice with local patients.

Another way to get your name out there is to appear on the local news station, whether for a daily health feature or an interview for a news story concerning your area of expertise. You may become the station's "go-to" source for health-related information if the news station loves working with you and the public reacts favorably.

40.  Look for relatives of potential patients who may be making appointments on their behalf.

On behalf of an older relative, such as a father or grandmother, people often seek medical counsel. If you primarily do hip replacements for the elderly, don't discount the value of having an online presence. A patient's child or grandchild may be able to find you on the internet. This is something to keep in mind while you plan your marketing approach. You may, for example, target particular age groups using online advertising to guarantee that you reach the right individuals.

41.   Publish your work in medical journals to display your expertise and research.

Medical journals allow you to show to the medical community your understanding of a certain topic. Medical journals, unlike the other periodicals we examined significantly more in-depth and research-based. These studies might be mentioned or linked to on your website's bio pages, or data from your study could be acknowledged on your website to advise patients about expected outcomes. This may reassure patients who are concerned about your experience with a certain approach.

42.  Create podcasts to offer information about current events.

Podcasts are another way to share your expertise and educate your patients on a variety of topics. Podcasts, which allow you to deliver information in an audio format, may help patients who don't have time to read. If your clinic specializes in chronic illnesses, podcasts might be a valuable way to provide information on topics that affect your patients. You might also ask patients to share their experiences as visitors. Display your podcast guest and the date of the podcast by using vivid banners

43.  Efforts at a Local Level

Engaging in your neighborhood and getting to know your local network of physicians is a unique way to get your name out there compared to more traditional marketing approaches. Patients and colleagues are more likely to remember you if they need you in the future if you make a great impression on them. Simply by making an effort to meet individuals in your neighborhood, you may be able to bring in more recommendations to your company. This section, maybe more than any other in this set of marketing principles, requires creative thinking. COVID-19 changed some of the ways we may employ to implement these ideas, although virtual equivalents are often available. Keep a lookout for ways to communicate with patients online, and be ready to meet with them in person if that option is available in your area. Is it feasible that your clinic might do more to involve patients and doctors in the community?

44.  Seek references for your medical stores from local physicians.

Referrals are a great (and potentially free!) way to advertise your medical stores in Australia. Other marketing strategies may change based on the number of patients who come in, but a great referral partner may help you attract more patients who are a good fit for your specialty. Make contacts with people from other fields to learn more about what they do and how you may be able to refer patients to one another.

45.  Make a Doximity profile to connect with colleagues and grow your referral network.

Doximity is sometimes referred to as "LinkedIn for doctors," even though it offers a variety of other capabilities. You may utilize a secure, HIPAA-compliant network to share information with other doctors about tough or unusual patients, obtain recommendations from other doctors, and help with remote consultations. See our blog post for additional information on the benefits of Doximity.

46.  Get involved in community events to get to know your patients.

Patients will appreciate your wonderful job if you go out in the neighborhood. You may even interact with patients outside of the workplace or hospital using it. There are many ways for your medical stores to become more active, whether you participate in charity fundraising activities, volunteer your time and expertise, or give public speeches.

47.  Attend health fairs to network with people who could be interested in your services.

Health fairs might help you reach out to those who are unfamiliar with your clinic. Holding a health fair is another method to deliver free testing and services to people in your community. A stand at a health fair may also help you create brand recognition and ensure that patients remember you.

48.   Provide free tests or services to allow patients to "try out" your company.

This allows prospective patients to "test drive" your treatment approaches and services. It may be as simple as giving out free blood pressure checks. You may even provide complimentary flu vaccinations to the first 10 people who come to your flu clinic. This might help you attract patients who would otherwise go to a retail or pharmacy clinic.

49.  Participate in public speaking events and seminars to demonstrate your knowledge and talents.

Speaking engagements and seminars are excellent ways to show your expertise on a certain topic. Seminars and speaking engagements may be used to educate patients (for example, to explain how to manage a chronic illness) or to disseminate new information or research papers to other healthcare professionals.

50.  Invite patients to an open house to learn more about you and meet the individuals who work there.

If you're building a new office or facility, this is extremely useful. Open houses provide potential patients the chance to see your facilities and meet your staff. It also enables patients to talk about your practice's treatment philosophy to determine whether it's a suitable fit for them. If you decide to take this route, the American Academy of Family Physicians offers some tips on how to prepare for an open house that you may find helpful.

51.  Join your local chamber of commerce to learn about local business opportunities.

Contacting your local chamber of commerce will help you find alternative opportunities to become involved with other businesses and the community. If you want to market your medical stores, it's a terrific tool to have at your disposal.


Examine each of these medical marketing strategies carefully, and design a plan for adopting or upgrading them into your overall healthcare marketing strategy. If you do, I think you'll be surprised at how many new patients your clinic attracts. The beauty is that many of these products by vivid interact directly with one another, and one's efficacy considerably increases the efficacy of another. We hope you found these medical marketing tips and advice helpful. Please accept my sincere gratitude for taking the time to read this.