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The Best Graphic Design Techniques to Promote Your Brand

If you are looking to connect with target customers and gain brand recognition, hiring graphic design services can help.

Companies in Australia need to market their businesses aggressively in the face of growing competition. Using corporate graphics, such as a brochure, banner ads, log, leaflet, and others, is one way to attract the attention of target customers.

By implementing the best graphic design techniques, companies can create a unique brand identity and run successful marketing campaigns.

What Are the Basic Elements of Graphic Design?

Creating a professional graphic design requires focus on different elements. A beautiful graphic design is not an outgrowth of imagination. It is a product of carefully crafted design strategies aimed at creating a balance between different design elements.

The basic elements of graphic design include colour, contrast, size, shape, space, line, and texture.

Colour – Colour helps generate emotions and create visual interest. There are three primary colours – red, yellow, and blue (RYB) – that produce secondary colours when combined in different ratios. Graphic designers use complementary colours to create a visually appealing image. There are also different colour elements, such as hue, tint, and shade that are selected to produce consistently pleasing combinations.                 

Contrast – Contrast helps highlight the elements of design. High contrast is used to highlight different elements. Designers may use low contrast to blend different design elements.

Size – Size is another important in graphic design. The size of different elements determine the overall theme of graphics. It helps create a focal point and guides the eyes of the viewers through the art piece, including graphic design posters, banner ads, brochures, and other advertising materials.

Shape – Shape is a basic element of graphic design that can be abstract, natural, or geometric. Abstract shapes include stylisations and icons, natural shapes (trees, leaves, and people), while geometric shapes (circle, oval, and rhombus). Graphic designers consider shape when creating visually pleasing designs.

Space – Space is also a vital part of graphic design. The area around the different design elements can be used to separate different group information. Additionally, space can be used to give a visual break, guide the eye, and highlight important areas of the design.

Line – Line in graphic design is used for different purposes. It can be used to highlight a phrase, create patterns, and connect content. The right lines can convey emotion, movement, and make the graphics look more professional.

Texture – Texture refers to the surface of the artwork. Brochures, banners, and posters can be printed on different surfaces. Printing on high-quality surfaces will enhance the value of the graphic of the given design element.

Why Is Balance Important In Design? 


Balance in the context of graphic design means symmetry in different elements. Creating balance results in order, cohesion, and harmony that create a positive visual impact. The balance is created when the graphic elements on both sides of the composition are similar on the axis line.

In contrast, asymmetry refers to a break in balance that often creates an unpleasant effect. Graphic designers try to achieve equal visual weight in any design. Our eyes seek symmetry or balance in design. There should be a visual balance around the vertical axis. An imbalance in the design elements or asymmetry around the vertical axis results in an unpleasant effect.

But sometimes, graphic designers use asymmetry to draw attention to an area. When used properly, it helps capture attention by making the eye off balance. 

Why Is Typography Important In Design?

Typography is the technique of creating powerful visual effects by using effective fonts. Expert graphic designers may use typography techniques to draw attention and enhance the aesthetic value of the graphic design.

Effective typography techniques play an important role in setting the tone of the graphic material. The two key elements of typography include: font and typeface.

Typeface means a group of letters, numbers, and characters that have the same design. For instance, Arial, Garamond, and Times are typefaces. In contrast, font refers to the style of the typeface. So, Garamond 14 pt and italic is a font. 

Using the right typography technique can help make the graphic design reader-friendly. Typeface and fonts are the textual part of the presentation. If the fonts used in a brochure or poster is too small or cramped, it will result in a negative impression.

What Are the Best Graphic Design Techniques?


Graphic designers use different techniques to create visually appealing brochures, posters, and other promotional materials.


Adding contrast is one of the basic graphic design techniques. Contrast is used to draw the attention of users towards the graphic material. This is achieved by using opposite, complementary, and harmonizing colours.

An effective way to create contrast is by using bright or muted colours. This is used to highlight the main parts of the graphic design. Using contrast makes the message clearer. It brings unity and variety to the total design.


Using gradients is another effective graphic design technique. It helps grab the attention of the viewer and creating a pleasant effect. Subtle gradients are used in logo, backgrounds, and buttons to emphasize content.

An important point when working with gradients is to use it sparingly. Too much use of gradients will create a negative effect. It must be used to enhance the overall look of the graphic design.

Abstract Illustrations

A great thing about using illustrations is they can help create a unique brand identity. People will associate illustrations with your products or services. They help keep the graphic design stand out against competitors.

Creative illustrations in graphic design help create a positive impression on viewers. It can help convey the message more effectively to users. A trend in graphic design is the use of isometric illustrations that involves creating 3D objects on a 2-dimensional surface.

Focal Points

Graphic designers use focal points to make the content appear readable and strong. Bold fonts are used to create a primary focal point. Focal points can also be created by giving more visual weight to certain areas of the design.

Using complementary images that capture the attention of viewers can also help create a focal point. Any type of difference in visual content becomes a focal point. There can be more than one focal point depending on how many important messages you want to communicate to viewers.

How Do You Design an Advertisement?


Designing promotional materials involves implementing the basic graphic design elements and techniques to convey the message to viewers. Graphic designers make ads by creating headlines, logos, illustrations, and content.

Why Do We Make Posters?

Posters are effective in reaching the message across to the masses. They are a high visual medium with strong imagery that can be used to draw attention to events, sales, fundraisers, and new product launch.

A key element of poster design is selecting the size of poster design. We design posters of different sizes but the common sizes include 8.5 x 11 inches, 11 x 17 inches, 22x34 inches, and 24x36 inches. We can design posters with vertical or horizontal orientations.

How Do You Design a Format Banner?

Banner ads are image-based ads that can be used to promote products and services. We create banner ads for both print advertising. Our professionals design different kinds of banners, including standard fabric banner, fabric mesh banners, and vinyl banners. We can create pull up banners and banner stands of different sizes.

For outdoor advertising, we create custom size banners. We can create standard 3 x 6 inches and 4 x 8 inches banners as well as 2 x 4 inch size small banners that are great for wedding events and birthday parties.

What Do You Write on a Banner Ad?

When designing print banner ads, we consider the location of the banner. For instance, if the banner ad is to be located in a retail space, the ideal text size is 1 to 2 inches.

In case the banner is to be placed on highways, the ideal letter size is 3 inches that can be read clearly from a distance of 30 feet.

What Are the Best Typefaces for Banner Ads?

Different typefaces can be used for banner ads. The common typeface used by professional graphic designers for banner ads includes Serif (Times New Roman, Garamond, and Bodoni) and Sans Serif (Helvetica, Frutiger, and Futura).

We consider that the best typeface for outdoor banner ads is Sans Serif that includes Helvetica, Frutiger, and Futura. Since the fonts in Sans Serif are without angular lines, they are most legible as compared to other types.

What Makes a Good Banner Ad?

To make the best impression with banner ads, it should have a visible company name and logo, clear value proposition, and a bold call to action.

The company logo should be ideally placed around the left or right edge of the banner. Using large text is recommended so that the banner can be read from a distance. A bold and readable font is right for print banners. It might be tempting to use a stylish font for the banner but it is not recommended since the readability of such fonts is low.

Viny or fabric banner ad should contain high-quality photos. High-resolution photos can help create a positive impression on viewers. We recommend 1200 x 1800 pixels or 2400x 3600 pixels images for small size banners and 3600 x 5400 pixels or 4800 x 7200 pixels for large size banners.

The banner should contain only the necessary information. Including too much text in the banner will reduce the effectiveness of the banner. 

Lastly, it is important that you keep the aim of the banner design in mind. Do you want to increase brand awareness? Is the aim of the banner design to inform about the new product launch? Are you looking for generating leads with the banner?  You should keep the purpose of the banner ad in mind when designing the banner.

How Do You Design Custom Stickers?

Print stickers are a great way to promote your brand. You can order different types of stickers, including wall murals, window graphics, floor graphics, and other types of custom stickers.

Wall stickers are also known as wall decal, wall murals, or wall tattoo. The stickers are cut using a special vinyl cutting machine and they are affixed to a smooth surface on the wall. Wall stickers last at least 3 years or more depending on the adhesive quality and environment.

Windows and floor graphic stickers are also a great way to advertise your brand. The stickers are printed on the windows or floors.

Stickers are mostly used for brand promotion. You can print your company name and logo on the stickers. Printing a sticker is the same as printing a banner. Bright and vivid colours are mostly used to attract the attention of users. Moreover, the stickers should contain high resolutions images that depend on the viewing distance. Larger resolution images are required if the artwork is to be read from afar.

In a Nutshell

With graphic design techniques, you can grab your target audience’s attention and make a positive impact on them. A professional graphic designer can create mesmerizing designs using colour combination, contrast, typography, and gradients.

This guide will help you know about the best banner and other ad graphic design techniques for promoting your business. Remember that simplicity is the best when designing banners and posters. A simple design will get the message across more quickly as compared to an overly colourful graphic design. 

Contact professionals to create influential banner ads and posters to promote and advertise your brand. We offer 24-hour printing services for customized indoor and outdoor graphic design. We design banner ads, posters, floor-to-floor graphics, wall murals, and many different types of graphic designs. You can browse through our sample of different graphic design solutions online!


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