Keep Your Audience in Mind
Marketing ideas that try to appeal to everyone impress no one and the same is the case with wall murals. The graphics you end up choosing or making should act as an extension of your brand vision and ideals. In other words, the mural should appeal to your target demographic on a personal level.
For this, some of the elements that it should have include an attractive colour scheme, consumer-centric language and relatable images.
Use Colour Psychology
According to colour psychology, consumers are drawn to certain colour schemes that elicit positive emotions. This concept works well with wall mural graphics, depending on the ambience you want to create.
For example, if you want to create a soothing atmosphere for diners in a restaurant, design a mural that is filled with warm colours. Similarly, if you want to make people feel secure or wish to create a sophisticated environment, incorporate cool shades that inspire confidence. Additionally, by incorporating contrasting colours sand shading, you can increase the visual impact of the murals and make them more exciting.
Don’t Forget the Lighting
Even the best wall mural design will look garish and ugly under the wrong lights. That’s because it affects the colours and shading of the artwork. Anything from the angle, the light source and even the time of day can make this happen.
So, make sure that you place your mural under lights that can complement the design. Natural sunlight is the best option since it can carry almost all of the colours in the spectrum well and will not alter the image. Artificial lights can make the artwork look washed out if they are too bright and make sure that the mural is not blocked by furniture that throws shadows over it.
Determine the Location
Your mural may have the best design, but it will go to waste if it is mounted in an unsuitable location. Where it is displayed will determine how many eyes see it and are inspired by it. So, when you are designing the artwork, keep the measurements of the space you have in mind, including any doors or windows you will have to work around.
Once you have the measurements, recreate the space on your PC. If your measurements are accurate, you should be able to create a detailed colour mock-up of the design. Use it as the template you will need for Photoshop.
Whether you are looking for a wall-to-wall mural or a smaller one for your business, Vivid will not disappoint. We have solutions that can balance your time and costs and help your business stand out. Get in touch with us today by dialling 1300 72 16 14.