Do you have an important exhibition or business fair coming up?
Want to make a great impression on your potential clients?
If yes, then you must work on your signs and banners. You need to make your signs stand out from the rest. Remember, people today have the attention span of a goldfish. You hardly have some seconds to garner their attention and attract them towards your business stall.
To help you get the most out of your signs and banners, here are some tips that will make your signs stand out.
1. Opt for a Creative Colour
The first thing that gets the attention of the onlookers is the colour of your sign. You must choose the colour as per the function of the sign. For example, if you are offering something on sale, go for bright colours as they attract the onlookers at first sight. For functional signs, opt for white, pastels or toned down blues or greens. It will make the writing stand out and will put your message across efficiently.
Another important thing to consider when choosing the colour for your signs and banners is the colour of the writing. You don’t want the message to merge in the colour as it will not lead to any results. Make sure that everything is balanced. This brings us to our next point….
2. Perfect Typography
You must choose the right font colours, style, and size. It can make all the difference in making an effective sign. Don’t opt for too complicated thin or curly fonts that are difficult to read. Instead, choose high impact fonts that are clearly visible and get your message across efficiently.
Don’t go overboard with styling the fonts. The simpler it is, the better the results. The size of the fonts also makes a huge impact on the signs. Choose a font size that is easily visible from at least 5 metres. There should be enough spacing between the letters and it should be easy to read. Place the sign at some distance and read it yourself. Can you read it easily? If yes, then it is good to go.
3. Add Branding Elements
If you want people to recognize your sign and your brand right the moment they look at it, then you must add some branding elements to it. You can opt for your brand colour or add your business logo somewhere. Do you have a tagline that people identify? Use it somewhere on the sign to get more people to your station. Adding branding elements to your signs is a great way to connect with your customers and attract them towards your booth in a busy exhibition or trade fair.
4. Make It Interesting
If you want more people to come to your business stand, then your signs can make a huge difference. Make sure that the signs are interesting enough that one feels tempted to know more. Don’t give away everything on the signs. Keep an element of surprise that makes people walk up to you to know more about what you are offering. This is the key to making standout signs.
At Vivid Ads, we make the best quality signs for all your needs. Get in touch with us to know more.