Posters and vinyl banners are traditional tools that are used for outdoor advertising. Despite the growing popularity of digital marketing, print advertising remains timeless. Print ads are the fastest way to communicate information to target customers. This makes posters an essential part of most marketing campaigns. Companies spend a lot to make their poster advertisements creative and eye-catching.
1. Infomercial Posters
There are different types of promotional posters and banners. Depending on the size, content, and purpose, you can choose a style. Every business should use the best marketing technique to gain a competitive edge.
Read through this post to find out the best type for your business:
The most common type of advertising poster is infomercial posters. These are the types of signs that you come across every day on a sidewalk. They contain information about a product or service and a call to action so that prospects can reach you easily. Like vinyl banners, infomercial posters have creative designs and images to attract customers.
2. Formative Posters
The purpose of formative posters is not to sell a product or service. These types of signs are put up to create awareness about a particular issue or social problem. They are generally part of societal marketing. Educational, health, and political businesses or NGOs use formative posters. Informative posters, images are more important than text. You should use a design that creates more impact and evokes emotions among people.
3. Show Posters
Show posters are also known as cinematographic posters. These posters promote upcoming TV shows, movies, or musical concerts. Show posters do not have a lot of text except the name of the show and a few details. They mainly have a giant image of the show or celebrity. Sometimes, brands also use them as pre-release posters to create thrill among the masses.
4. Corporate Posters
As evident by the name, corporate posters are posters used to promote a brand. The purpose of these posters is not to advertise a single product or service. They give more exposure to the whole brand of the corporation. These posters might advertise the general category of the company's products. Most MNCs stick to a single design and theme for corporate posters for uniformity.
5. Backlit Posters
Backlit posters are an innovative twist to standard promotional posters. They are like a classic poster with a framed lightbox. They have semi-transparent media with a thin film to ensure that the light distributes evenly on the poster. They have much more definitions than traditionally printed posters. These posters are vibrant and visible to passersby even from a reasonable distance. They make the image and text on the poster stand out.
6. Digital Posters
Digital posters are not printed posters. Instead, they have moving images and texts. They need an LED screen or projection space for display. The best thing about digital posters is that you can use them again. They are vibrant and eye-catching. It would help if you were careful in choosing colours as the projector might not project the same colour.
You can choose any of these posters to optimise your marketing efforts. But, do not limit your business to just one type of poster. Depending on your needs, you can choose different signs for other locations. As always, you should also make it a point to consider your audience and location before choosing a suitable type for your business.