Standees have long been used as an advertising medium for businesses. They are commonly used in tradeshows, business premises, and any other events where a business needs to convey their message or highlight any special offer. While standees are an effective marketing medium, you need to follow certain tips to make the most use of them.
In this blog post, we will talk about some tips that can help you create the best standees and get the results you want.
1. Work on a Catchphrase
Standees are used for sending out crisp and short marketing messages. You cannot write whole stories on these standees. Thus, it is best to come up with a catchphrase that can help you get the attention of the onlookers. It should be short, crisp and to the point. The onlookers should be able to read it quickly. However, don’t give away everything with the catchphrase. It should arouse curiosity among the visitors to know more about what your business is offering.
2. Important Text and Messages Should be placed on Top
People usually don’t read the entire message on the standees. They read the first couple of lines and then move onto the next standee. Therefore, if you are using the standees to tell something important, place it at the top and not the bottom. As a rule of thumb, the most important information you need the visitors to know should be placed at eye-level.
3. Don’t Put Too Much Information on the Standee
When it comes to standees, the message should be kept simple, short and to the point. People don’t have the time to read long stories written on banners. They will also not read every word you have written out there. Therefore, use a standee smartly to send across a short and crisp message. The text size you use on the standee must also be legible so that anyone can read it from a distance.
4. Choose Colors Wisely
Pick a color theme for your standees. You can opt for your brand colors and mix and match them on the standee banner. Don’t opt for too bright or too dull colors. Make sure the colors you choose are legible. The text color should stand out so that anyone can easily read your message. Choose colors that complement each other.
5. Use Professional Images and Graphics
Only use high-quality graphics on your standees and banners. The images and graphics you choose should be pleasing to the eye and should help you get your message across. If you don’t think that you will be able to create a great design for your standees, then it is best to leave the task to professional designers. They will help you create a great design with high-quality graphics that will make your standees stand out from the rest.
These were some useful tips for creating effective standees. It is important to follow these tips if you wish to make maximum impact with your standees.