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41 marketing strategies for your new cafe in Australia

You've arrived at the right location if you own or operate a cafe and are looking for new marketing ideas in Australia.

Small businesses, such as coffee shops, must make certain that they have a comprehensive marketing strategy in place in Australia if they are to attract new customers to their establishment. You can turn your coffee shop into a thriving business that attracts new customers consistently if you employ the right techniques.

To increase profits, I've compiled a collection of tried-and-true cafe marketing techniques, cafe promotional ideas, and cafe advertising examples that are used by profitable types of cafes to promote their businesses.

These marketing strategies in Australia concepts are easy to implement and can significantly increase revenue in a relatively short period.

Putting all of your cafe marketing strategies into action at the same time is not a good idea, in my opinion. Determine which one to use, put it into action, and then return later for additional cafe strategies

To get started with our marketing ideas, let's quickly go over some of the most important cafe marketing in Australia methods that you should be familiar with before we get into the specifics.

Marketing strategies for cafe

  1. What You Should Know About Growing Your Business from Local Cafe Searches on Google

You can find out everything you need to know about growing your business by searching for local cafes on the internet. Customers will be unable to find you if they search for your type of cafe in your location and you will be effectively invisible to them. In the circumstance that someone searches for "Cafes Near Me," your emergence should appear on the first page of comments.

Preferably, you should be able to first establish the fundamentals of your organization before moving forward. If you want your coffee shop to be listed on Google, the first step is to create a Google My Business account for the establishment (which is free). Getting your license and completing the registration process will not take long at all. After you have completed the registration process, you will be introduced to new customers who will come into your cafe to do business with you.

  1. Develop a professional cafe website that is Tailgate.

To attract new customers to your company, your website must be well-designed. Fruit mayhap it will fail to persuade existing customers to return to the company. Now is not the time to postpone investing in a website that is both functional and aesthetically pleasing.

A decent cafe website, even though first impressions count, offers much more than that. It acts as a virtual window into the atmosphere of your cafe.

To help your business succeed, we've devised a step-by-step strategy using eye-catching posters. This work may be completed in a matter of minutes. New consumers will locate your cafe without your knowledge after the process is complete.

  1. The term "branding" refers to more than just your cafe's logo.

You can get help from a restaurant marketing in Australia agency with the creation of a website for your establishment. The good news for coffee shop proprietors and managers is that today's website builders are simple to use, making them an excellent choice for their needs. Making a website that has a professional appearance is simple and can be completed in a short period.

Your cafe's logo is only one aspect of the term "branding," which encompasses many other aspects as well. Everything about your coffee business, whether you like it or not, is communicating with customers. As a result, it is critical that the branding of your cafe is consistent throughout the establishment.

You'll need to figure out what distinguishes your cafe from the competition. If your company enjoys widespread brand recognition, you may be able to demand higher prices. When people see you, they recognize your individuality, as well as the value you bring to the table The reputation of your company is enhanced as a result of positive word-of-mouth marketing. If people have anything positive to say about you, they will talk about you more often.

  1. Make an effort to obtain more online cafe reviews.

There are a variety of techniques available to help you increase your online cafe presence. A strategy that includes a large number of positive reviews is one way to go about it. When it comes to your coffee shop appearing on the search results pages, the reviews will be of great assistance.

Another option is to ask your current customers to post reviews on your website. Did you know that even if some of your reviews aren't great, the search engines will still rank you higher in the rankings if you have enough of them? Individuals research cafes before making a reservation in the Internet age. You must have a significant number of positive reviews for your cafe on sites such as Google, Facebook, and Yelp. People will be more likely to visit your cafe or restaurant if they have received positive customer feedback about it. Nonetheless, it helps your cafe rank higher in Google searches. It is possible to automate this process with your cafe POS software so that an email or text message is sent to the customer after the meal.

  1. Make use of a cafe point-of-sale (POS) system.

Restaurant point-of-sale software typically includes a variety of marketing features that can assist with email marketing, customer loyalty programs, and other initiatives. Check out our review of restaurant point-of-sale systems, the majority of which would be a good fit for coffee shops as well.

  1. The cafe should have a strategy for email marketing in place.

Email marketing is still very much alive and well in many ways. It is growing at a faster rate than the majority of other forms of advertising on the web.

Email marketing in Australia is a method of communicating with customers that can be effective. It is possible to provide value while also maintaining and establishing relationships with it. Because of social media, it's easy to believe that email has lost its significance. That is not the case at all. When it comes to building trust, email is the most effective method.

  1. Setup Your Cafe for Success on social media

One of the marketing in Australia methods for a coffee shop owner that you are probably aware of is social media. Most cafes don’t have a good plan for social media. They utilize social media without knowing how it might benefit them. It is tough to generate new clients when using social media. To succeed, you have to implement your cafe’s social media marketing plan. One of the best ways to keep your cafe's growth on track is to allow customers to schedule appointments online

  1. You can Find People Looking for Cafes in Your Area by Using Google Ads

In this list’s initial cafe marketing suggestion, we learned that you need to make sure your cafe shows up while searching for eateries in your neighborhood. People are seeking cafes in this way. Suppose a bunch of other cafes around your cafe. The first row of the search results is likely to contain paid adverts, so, probably, your cafe may not come up at the top. Even if your website is ideal for search engines, you are not likely to be at the top. This is one of the reasons search marketing campaigns for cafes are required.

For example, you can filter your ad solely to be shown to people depending on walking distance to your cafe. It’s possible to define particular words that need to be used when searching. To learn more about advertising with Google, you may read their Google Advertisements guide to getting started with ads for your coffee shop marketing.

  1. Hire a professional who understands how to build a following.

Influencers are typically well-known individuals in their fields. They are sometimes able to work together to create content on items or events, for example. These videos and postings become well-known, causing a commotion around the products in question.

It is proving to be so effective that it is displacing traditional methods of advertising. The key is that the influencers are well aware of their value. Obtaining a large amount of attention for your company comes at a high financial cost. Local micro-influencers or food bloggers can be the most effective way to promote restaurants in their area. These are individuals that have between 3000 and 30000 followers and who live in the local area. If you take a look at your cafe's customer list, you'll see that you recognize a few of the names on it.

If at all possible, provide them with an incentive to promote your cafe. They will be authentic and relevant to your cafe since they are your customers. In an ideal world, they would mention your coffee business by using the hashtag #coffeeshop in their piece. Make a list of best hashtags by using vivid flags like the teardrop flag:'ll also receive a comprehensive list of salon hashtags that you can use right away in your social media posts.

  1. Use seasonal events to increase the number of people that visit the cafe.

Seasonal events such as Christmas and New Year's Eve have the potential to be utilized. You only need to be aware of the type of event that will take place at that specific time. After that, you should start thinking about how you will make money by selling your cafe during the event.

Seasonal events allow you to promote the various services you provide, and they are simple to organize. You might use big events that are taking place in the towns or cities where you are located to make your offer more relevant.

  1. Establishing a Refer-a-Friend program is an excellent way to attract new cafe customers.

A cafe client who comes to you as a recommendation is the best new client you could ever hope to receive. It has been shown that when friends recommend a cafe, they are more likely to become frequent clients. If you compensated your current customers for suggesting you to their friends, it would be an excellent strategy for gaining new consumers. Cafe referral cards can be used to create a simple referral network that is easy to implement. However, I strongly advise you to use software to back your friend's strategy. An example of a straightforward referral program that compensates consumers for referring others is shown below. If they sign up through your website, they will receive a $5 discount on their first order.

  1. In addition, if they place 10 orders within the next 30 days, they will receive a $20 rebate.

In a cafe, customers can be retained through the use of a client loyalty program.

Getting new clients is quite important. Your regular clients, on the other hand, should always make for the vast bulk of your cafe's revenue. Keeping existing customers rather than obtaining new ones is less expensive in the long run. What methods do you use to demonstrate your appreciation to people who have remained loyal to you? If your customers remain loyal, you may be able to save a significant amount of time and money. Running a customer loyalty program can be a snap if you have the right cafe software in place.

Here are three suggestions for putting your customer loyalty program to work for you.

1) Provide them with a discount if they return regularly.

2) Provide them with incentives for referring others.

3) Treat them to some treats now and again.


  1. Create a video for your cafe's website and social media accounts.

Customer interactions are critical to your company's growth and success. What about all of the new visitors who come to your website or follow you on social media? If they haven't met you, how can they trust you? To convert someone from perusing the internet to a cafe customer, you'll need trust and relationships. The most effective method is to use video. A film showcasing your cafe, staff, and yourself is an important marketing tool for cafes. It does not have to be expensive, but it should be genuine. That's exactly what it should be. Tell your cafe's narrative and introduce the individuals behind it, just like you would when meeting a new customer.

  1. Market Cafe Specials on Instagram Stories

How do you plan on incorporating Instagram stories into your cafe's social media strategy? This is a fantastic location for running short-term specials. The spectator gets a sense of urgency when they see them because they only last a brief time. This could aid in the sale of cafe specials.

On your website, consider running a gift card marketing campaign for the cafe. They'll be much more effective if you can convince your employees to promote your cafe special. Employees can use Instagram stories to interact with their employer's brand on social media. This would be supported by the majority of cafe software systems.

  1. Make use of service pages and keywords to improve the search engine optimization of your cafe's website.

When you read the initial coffee shop marketing strategy, you learned how to register your cafe with Google My Business for your cafe to appear in search results. You'll have to put in a little more effort if you want to see your cafe's website at the top of the search results. It is possible to optimize your site so that it appears higher in search results than similar sites. This is something you should consider doing.

Service pages and keywords are two approaches that can be used to accomplish this. Service pages on your main website can be thought of as mini-websites within a larger website. This will allow you to provide critical information about your business, such as your location, menu items, and operating hours. Make sure Google understands what you're giving so that it can bring your website to the attention of those who are looking for what you have to offer.

The most straightforward technique of accomplishing this is to employ keywords that describe what you have to offer on your website. A separate page for each of your primary services would be excellent, and I hope you can accommodate my request. It may be straightforward. Simply make sure that your offer is mentioned in the page's headline and that it is described. Except for your time spent creating the pages, you will have a search-engine-optimized cafe website that will continue to bring you, customers, for years to come.


  1. Make your cafe's Instagram account more relevant to the community by using the appropriate hashtags.

There is a multitude of information available on the internet. It's impossible to compete with the millions of cafes that exist around the world. You don’t need to communicate with every person on the earth. You make an effort to reach out to potential new clients who live in your city since they are more likely to be interested in your services.

Isn't it self-evident that it is? In no way, shape, or form. When it comes to posting on the internet, the majority of firms do not consider relevancy. They believe that their product or service is well-liked by the general public. To reach locals, you must employ hashtags that are relevant to your location. Without the usage of appropriate hashtags, there is a potential that you will miss out on a superb opportunity. Potential new customers are drawn to cafes by the terms that are used in the area.

  1. When using social media, employ active language to convey your message.

Your social media posts must elicit a response from the public. The use of photographs and phrases can be beneficial in communicating the message, but individuals must also take action. (You may find more amazing chefs or cafe quotes to share on Instagram by visiting this page.) the active language will engage more people, and they will share more of your material with their social media networks as a result of your efforts.

Individuals will be exposed to your social media marketing channel for the cafe in greater numbers, and more people will participate in the activities you want them to.

  1. Compile a list of email addresses for future reference.

When it comes to maintaining track of your customer’s in-between visits, email marketing is an absolute must-have. To attract new customers to a coffee shop, email marketing can be utilized in conjunction with other marketing strategies. Even if they are not now visitors, it is vital to obtain their email addresses so that you may use your newsletter to build trust and develop credibility. These are two options for sending emails to those who haven't yet become paying customers. On the homepage of your cafe, provide an "email opt-in" form. In terms of email capture and distribution, Constant Contact is a terrific tool. They give several opt-in solutions that you can integrate into the website of your cafe. Invest in a Facebook ad to collect emails: If you don't receive a lot of traffic to your website or if you just need more clients, you could want to invest in a Facebook ad that targets the appropriate people in your area. Constant Contact is an email service provider that has direct integration with the Facebook platform.

  1. It is beneficial to give gifts to new cafe customers to attract new customers.

Gift cards are a terrific method to earn extra money, and they may be used in conjunction with seasonal promotions to maximize profits. Gift cards, such as cafe referral cards, have the potential to increase client loyalty while also attracting new customers. Your cafe software can assist you in this regard, to some extent. Cafes might make an effort to gain more exposure on the street.

  1. On this list, one of the simplest cafe promotion ideas is to make use of street exposure.

We are enthusiastic about spreading the word on social media, but we must not lose sight of the importance of traditional marketing techniques. People that live or work in the neighborhood make for excellent consumer prospects for your cafe. Utilize the space in your cafe windows because you are already paying for it. Everyone in your neighborhood should be aware that the cafe is open. Some of the strategies employed here include the use of music, appropriate lighting, and the usage of the sidewalk.

Anything you can do to create a commotion while remaining true to your cafe's brand is a positive development. When people walk past your cafe, they are likely to be preoccupied, therefore you should be the one who stands out.

  1. Cafe employees can be some of the most effective promoters.

In the same way that your cafe window is an advertisement place that you are already paying for, your cafe staff is an advertisement space as well. Employees are the most expensive component of a cafe's operation. You must make the most of your financial investment. Your employees should be a favorable representation of you. The cafe's brand is communicated through the clothing and actions of its employees. You must specify how you would like them to promote your cafe to potential customers. While you're at it, make a mental note of it. Also, make certain that your employees are properly trained.

  1. Submit Your Story to a Local News Source

Inviting a reporter from the local newspaper to your place of business is a good idea. They are looking for fascinating tales, and they can assist you in spreading the word about your company.

What makes your cafe stand out from the rest?

Everyone has a narrative about how their cafe came to be, or why they serve a unique flavor of coffee that no one else does. I'm sure you have one, too. What if you happen to be particularly informed about a specific method of brewing coffee? Because of your narrative, your cafe has a good possibility to gain publicity. Write down your one-of-a-kind narrative and contact local publications for publication. Local newspapers are always on the lookout for tales about their readers. They might be interested in using yours if it's intriguing. Incentives and team competitions are two ways to motivate your cafe employees.

  1. There are a variety of approaches that can be used to inspire cafe personnel.

It's a good idea to start with the motivation that comes from within yourself first. If you give a commission on specific items or services, you may find that monetary incentives are more beneficial in some circumstances. Peer motivation and the need to be seen by others are often even more powerful motivators. This is one of the reasons why cafe team competitions are so effective.

Individual accomplishments, as well as the overall team result, are deserving of recognition. This is an excellent strategy for ensuring that everyone on the team is on the same page.

  1. Music may make a difference in the atmosphere of your cafe.

Music has a direct impact on the experience that guests have at the cafe, according to the research. Playing the correct music will increase the likelihood of your client’s spending money and having a great time.

Creating a nice playlist with positive influences will allow you to take advantage of this opportunity.

  1. There are a variety of other local businesses with which you might collaborate.

Other folks are running a business in your neighborhood. People like you are interested in expanding their businesses. Examine businesses that are located in the same general area as your coffee shop.

Speak with them. Some other local firms that are not in competition with yours would make excellent business partners for you. When deciding on a site for your coffee shop, regional collaboration can be an important issue to consider. You can collaborate with other businesses to run co-promotions, and they can in turn offer their visitors a discount on your services. If the collaboration is not mutually beneficial, it will not succeed. It is possible to implement this coffee shop marketing strategy in a variety of ways.

  1. Employ Your Company's Business Cards

Is it possible to identify the most successful ambassador for your cafe? Yes, you are quite correct. Every day, without even realizing it, you are unwittingly promoting it to the public. Cafe entrepreneurs should keep their business cards with them at all times so that they may hand them out to potential customers when the opportunity arises. To get some design inspiration, take a look through my collection of cafe and restaurant business card designs.

Include a distinctive statement on your business card to make you stand out and be remembered in a favorable light. You will find restaurant quotes in this section that you may find useful.

  1. Hosting an event in your cafe will allow you to acquire exposure to a larger audience.

An event is a terrific method to raise awareness of your cafe's existence and attract new customers. Organizing bachelorette parties, get-togethers with friends, and grand openings are all examples of similar events that you might be able to organize in your spare time.

It is possible to grant permission to another business for them to have an event or gathering at the cafe. The potential to meet a significant number of people who have never visited your cafe before will arise as a result of this. I have to admit that there are myriad digital marketing methods that cafes can employ to build relationships with their customers and increase sales. Attending a traditional face-to-face event, on the other hand, is a once-in-a-lifetime opportunity that leaves a lasting impression.

When it comes to maintaining great customer relations in a cafe, input from customers is essential.

  1. Engage with your customers to learn about their experiences working with you.

The ability to receive feedback is incredibly valuable. A frequent collection of your input must be undertaken, and you must act in reaction to any negative feedback that you receive. The problem with feedback is that it is only as good as the person who is offering it, which makes it ineffective. Making decisions based on every piece of advice you receive is not a good idea. Try to devise a systematic approach to gathering vast amounts of information, and set aside a few hours every month to read through it all and uncover themes of common remarks that can be adopted.

It has been found that the adoption of cafe POS software is the most efficient technique for reaching this goal. Setting up automatic feedback forms that are sent out immediately after a customer visits your company might help you collect a significant amount of structured input.

  1. When done right, Facebook marketing for cafes can be highly effective.

Do you have a Facebook profile for your cafe?

You've undoubtedly dabbled with numerous sorts of Facebook advertising. Cafe owners can raise the visibility of their posts on Facebook by promoting them. This is not the same as Facebook advertising, which is distinct from it. If you're lucky, boosting Facebook postings will result in nothing more than likes, comments, and the acquisition of a new customer.

What I'm referring to is something entirely different. When done correctly, Facebook adverts may be one of the most effective and efficient strategies for attracting new consumers. Facebook allows you to target numerous groups of people under a single category of interest. For example, you could confine your marketing strategies for cafes to those women who live in or near metropolitan cities. Alternatively, perhaps you want to reach guys between the ages of 25 and 34 who live in New York City.


The majority of the population does not go out of their way to alert their friends about a restaurant's "above average service" or "great food." However, if you do something that they haven't seen before, they may begin to converse.

Here's an illustration:

  • We decided to go 'all in' for our hot chocolates and mochas when we started a cafe business, I created a few years ago.
  • The base ingredient for this recipe was melted couverture Lindt chocolate, which we used instead of the typical chocolate powder we would have used.
  • For advertising, we simply scribbled "melted hot chocolate" in chalk on an A-frame sign and hoped that word-of-mouth would take care of the remainder.
  1. The product had been covered in many local periodicals.

It was widely shared on social media, and we were selling thousands of dollars per week of a commodity that most cafes took for granted. It goes without saying that if you want to be noteworthy, you can't merely replicate a product that everyone else is selling. My recommendation is to pick a product that you presently sell and come up with a way to make it even more fantastic. People will talk about it if it is amazing.


What is the best way for persons who are new to a region to find a spot to buy a cup of coffee?

They look things up on Google. Google is by far the most popular means of finding local firms for most consumers. The trouble is that if these potential customers search for "coffee near me" on Google and your business does not appear in the top three results, they are unlikely to come to your location.

For all the juicy details on how to claim your listing and optimize it to get your business in front of a broader audience, check out our guide on raising Google rank. If you're not ranking in the top 3, take a look at our guide on raising Google rank. It is often the case that a few minutes put into improving your Google listing will pay benefits for years to come.


It appears that organizing local events involves a lot of labor, but this is not always the case. If you partner up with a charitable organization, they will normally offer you a large portion of the resources you require to assist market the cause while enabling you to concentrate on running your firm. Furthermore, event days are a wonderful opportunity to encourage people to share and discuss their experiences on social media. Create an 'event' on your Facebook and Google My Business (GMB) sites a couple of weeks ahead of time, and then share the event as a post (don't forget to tag the charity). This will offer the finest outcomes. Make sure you broadcast photographs of the activity on social media in the lead-up to the event and on the day itself to urge people to come in and show their support.


Sure, everyone else is running adverts on social media platforms like Instagram and Facebook. While social advertising might be efficient, the problem is that these platforms are extremely crowded with other businesses that are doing the same thing as you...

To identify oneself, I feel Spotify Ads are a terrific option for cafes. You may target adverts to your potential clients directly, as opposed to traditional radio, based on their particular location, time of day, interests, and a whole host of other characteristics.


I'm referring to classic outside signage, such as bus shelters and billboards, which are still in use today.

Outdoor advertising may not be the most aesthetically appealing media available, but it can be a very successful and practical technique to get your brand in front of a massive, 100 percent local audience in a way that internet marketing cannot equal on its own. It's a gimmick that fast food companies have been adopting for decades:

You should keep it as simple as possible, featuring your name, logo, and one statement defining your business.

You aren't going to walk away with any advertising awards, but it is a very efficient technique to keep your brand at the forefront of people's minds in the local area.


When it comes to growing your profile with a loyal, local audience, school communities can be a terrific resource. If you live near a school, inquire about the opportunities for sponsorships and gifts that they provide (typically through the P&C association here in Australia) (usually through the P&C association here in Australia). It may sometimes be as simple as giving a basket or gift certificates for a fundraising event to make a difference.

It not only has the apparent benefit of aiding your local community, but it also allows you to present your brand in front of a significant group of parents, instructors, and students that live in your immediate region. Moreover, children regularly commute to and from school on more than one day every week, providing an ideal chance for a coffee break.


Do you have an hour during the day when the place becomes a ghost town...? Many cafes close promptly after lunch, around 2 or 3 p.m., depending on the location. As a result, designate a day of the week and present an incentive (such as a buy one, get one free promotion) to consumers who bring a friend during that period.

Promoting ('boosting') an Instagram or Facebook post a few hours before the event will help to spread the news to individuals in your immediate vicinity. The reaction may be slow at first, but if you make it a regular offer, people will learn to schedule their coffee breaks around the possibility to save money. This helps you fill the sales gaps and motivates clients to come back for a second visit later in the day.


It's crucial to highlight that if you are new to Waze, it is a driving instructions software (owned by Google) that has become highly popular with commuters owing to its ability to "outsmart traffic."

Why should you be concerned? They have a Waze Local project that allows local businesses to show adverts on their maps for as little as $2 per day through their mobile app. Furthermore, there is practically little competition from independent cafes at the present. So, if you're seeking to reach commuters, this is a creative strategy to keep your company at the forefront of their minds while they're on their way to work.

They have a Waze Local project that allows local businesses to show adverts on their maps for as little as $2 per day through their mobile app. Furthermore, there is practically little competition from independent cafes at the present. So, if you're seeking to reach commuters, this is a creative strategy to keep your company at the forefront of their minds while they're on their way to work.


It's sometimes the minor distinctions that inspire the most curiosity from others. Consider the following scenario: you have a significant number of dog walkers in your neighborhood. Rather than merely leaving a bowl of water out front, you could also provide dog treats or even a puppy playground for them to enjoy.

Perhaps you're directing your message at parents of small children. Free Babycinos are relatively affordable, yet they have the power to significantly improve a tired parent's day.

In actuality, I've seen subtle touches like these that inspire client loyalty more than any 'buy six, get one free' campaign. Inevitably, as with any marketing approach, the idea is to come up with something that will thrill and amaze a select group of your clientele uniquely.


Local businesses in your area are looking for unique ways to amaze their clients, and you can help them find them by sharing your expertise. Consider businesses such as real estate agents, vehicle mechanics, hairdressers, and any other service industry that wants to deliver a little extra value to its consumers to keep them coming back. One basic technique of accomplishing this is through the use of a coffee card.

Depending on the partner, you can either supply them with 'free coffee' cards in exchange for sending their consumers to you, or you can sell them the cards at a reduced price. In my position, we had several local real estate brokers who were willing to spend hundreds of dollars a month to offer their clients a free cup of coffee in exchange for their business.


We all appreciate a good competition. It's also a good approach to motivate others to advertise your brand on social media. Using the following scenario as an example, you can conduct a social media competition for your cafe or coffee shop: Find a prize – such as a Mother's Day lunch or a gift basket – and enter it.

Customers must tag someone else they want to receive the reward (in our example, their mother) and include three words that demonstrate why she is the best to be eligible to win. Include a deadline and a description of how the winner will be notified. Share the post on social media for marketing of cafe and set up a sign in the store to draw attention to the competition.


Hopefully, some of the suggestions on this list will provide you with some inspiration for your own business. To be clear, none of these methods are intended to be utilized in place of building a comprehensive marketing plan for a cafe for your firm. An effective strategy begins with a deep grasp of the specific clients you're targeting, followed by a matching of what you give and what you say (your message) with their requirements. I propose that you put together a cafe business plan, whether you're establishing a new business or growing an existing one. This will help you discover who your consumers are and how you can design a business that is the best fit for them. My personal experience has taught me that attaining this properly is the genuine key to long-term growth.