More and more businesses are focusing on digitizing their businesses but despite the online market, the traditional brick-and-mortar store can’t be completely replaced. That’s why it’s a good idea not to overlook investing in custom-made signage.
Signage here refers to more than just a sign with the name of the business. We’re talking about tower signs, bollard signs, A-frame signs and more. Data also shows that businesses with custom-made signage have not gone out of fashion yet. In fact, over 76% of consumers say that will enter a business if they like the signage that is being displayed.
Given these numbers, it’s easy to see that even if considered dated, the business’s signage is still a viable marketing tool. Investing in custom-made signage is also beneficial because it offers you the following different benefits:
1. Increase in Brand Exposure
If you want local brand exposure, your signage is the best way for you to do this. Good signage will catch the eye and be more memorable. It’s all about making a lasting impression on your customers. Even if you catch someone’s interest, they are more likely to look up your business.
Additionally, the signage plays a huge role in making a brand memorable to the customer. Remember that we are all very visual people so the colors and design will matter here. There’s a reason why anyone who sees that golden arches of McDonald’s knows that it’s them. Their custom-made signage is simple, easy and gives the brand exposure with ease.
2. Differentiates Your Business
With custom-made signage, you can make sure that your business stands out from the others. This is very important because confusion in colors, similar fonts, or even themes can end up benefiting your competitors more. Getting signage specifically designed to accommodate your theme, logo, and colors is better.
You can stand out from the crowd with ease and you will also end up generating interest in your business. The best part is that signage is available in so many different types that you can even find it for personal use too. Weddings and other events can also benefit from some custom-made signage!
3. It’s Very Cost-Effective
The best part about getting signage made for you is that you can use it again and again. The use you get out of the sign often justifies the high cost associated with it. In this case, you can get a good ROI from the signage. Location issues can also be sorted out because even with low traffic, signage has a higher chance of engagement.
Additionally, the location does make a marked difference. There’s a reason why Times Square advertising space is at a premium. However, it doesn’t mean that all areas where signage is being displayed will cost you an arm and a leg. As long as the signage is up, you have a higher chance of engaging with your audience.
These are just a few of the reasons why you should invest in custom-made signage for your business!