You might have seen custom-printed promotional marquees in various outdoor events, pop-up shops and more. They’re bright, attractive and hard to miss. However, the price of a marquee can often make businesses stop and re-consider. Small businesses, in particular, often find it difficult to justify the high cost that a custom-printed, promotional marquee can incur.
However, marquees can be great tools for marketing and the benefits they offer more than make up for the cost. If you look at it as an investment, you will realize that this is a tool that will give you more tangible results.
1. Carries Your Company Aesthetics
Getting a custom-made marquee can be expensive but it also ensures that this tie in with your company’s branding. You get complete control over the colors, imagery, and even the aesthetics that you apply. It’s very important that all branding material must tie in together.
With custom printing, you can do this with ease and make sure that your marquee doesn’t end up looking like it doesn’t belong to your business. Additionally, marquees have three different sides which can be used to show off your branding. This gives you more space for branding purposes and you can even get sponsors by using that space for promotions. If done right, it can help to raise brand awareness with ease.
2. It Attracts More People
Outdoor events, conventions, and trade shows receive a lot of attention and countless people attend them. With a custom-printed promotional marquee, you can make sure that you not only stand out from the crowd but your audience is aware of your presence. Sure, there will be a lot of other marquees but a custom-printed one means that yours is unique enough to stand out from the rest.
The customers you attract at trade shows and conventions are a huge part of your target audience. While online marketing can give you a bigger outreach, these shows can allow you to interact one-on-one in a manner that social media does not allow. Investing in a marquee ensures that you can make a good first impression with ease.
3. Good ROI
If you look at custom-printed promotional marquees as a huge expense you won’t see that over time; it more than pays for itself. It’s actually a very re-usable tool to have. You won’t have to get it printed again and again after the first time. You can store it and use it at other shows and for different purposes.
Even if you want to set up a pop-up shop, a marquee can be a great and inexpensive way to do so. You won’t have to deal with the cost of utilities or more. At most, you have to rent space and get permits. The customers you attract can also help you earn enough to justify the cost of the marquee.
These are only a few reasons that highlight just why you need to invest in getting custom-printed promotional marquees.