A Great poster brings in a lot of needed attention to your cause! But how do you make such a poster? Well, here are eight design tips that will make your sign stand out from the crowd.
1. Sketch Out Your Idea
Sketching your idea, design, or thought is the best way to know just how your poster is going to turn out. It will help you organise all the information in one place. You can also work on it digitally; use a digital tool to test out design ideas and keep incorporating your themes, text, and formatting into it. You can also download poster templates and play around with them to find your design.
2. Pick an Attention-Grabbing Title
Your title or headline should be such that it stops people in their tracks! Take your time to think of the perfect title for your poster— one that perfectly captures the essence of your content. Just make sure it is concise, clear, and creative.
3. Select a Complementary Color Palette
A complementary colour range can enhance the look of your poster. Make sure you choose colours that match your content. Bold colours won’t go with signs that have sombre content, so resist the temptation to add unnecessary colours. A trendy palette is pastels; see if they go well with your concept. Just experiment with different colours till you land on the perfect palette.
4. Test Your Typography
You can use typography smartly to create minimalist, impactful designs. Just make sure that your chosen font is legible from a distance. If you happen to have a short headline, then you can experiment with decorative or unique fonts. If you are using more than one font, make sure your chosen fonts go well with each other. Choose your font type by context.
5. Nail the Imagery
If you choose good imagery, it will bring life to your poster. It could be anything, including a photograph, a hand-drawn illustration, or even a stock image! Just make sure it is free to use, is of high quality, and goes well with your content, and you are good to go!
6. Use that Negative Space
Use the space available to you in creative and fun ways. You can effectively express a lot without using many words. Using negative space is an excellent way to invite attention without over-stimulating the viewer with a poster loaded with visual information.
7. Design for Your Audience
Every element of your poster should be chosen by looking at its value addition to your target audience. A poster design that does not resonate with your target audience will not yield any favourable results for you. For instance, club and concert posters are typically stylised and feature tidbits of the most relevant information, while posters designed for fundraisers are filled with information about the cause.
8. Include a Good Call to Action
CTAs are important since they get the audience to act on the information provided by your posters. A good and compelling CTA is obvious. Your poster should be designed in a way that it takes the viewer’s eyes to the CTA and encourages them to act on it.
Follow these tips to end up with a highly effective and memorable poster!