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Banner Backdrop Design Tips


Stylish backdrop banners with logos speak volumes about the event owners. They portray how thoughtful the organisers are and convey a message that emphasises the theme, creating brand recognition or promoting a solution.

Banner Backdrop

Banner Backdrops For Professional Exhibiting

Examples of backdrops used in stages and events include those used at sporting events, creating impactful branding for business events, and event photography.

A well-designed backdrop banner with a logo allows companies to communicate their brand and products without effort. Since banner backdrops are always strategically positioned, they can easily capture the audience's attention and deliver the right message. Besides, people love taking photos in front of backdrops, making them a handy marketing tool. 

Banner backdrop design tips that will add class to your event.

  • Size

Backdrops come in all sizes and shapes to fit different clients' needs. So you want to make sure that you get the right size for your event. The idea is to ensure that you know the amount of space you're working with to have the appropriate backdrop for your event. While looking at the size, it is also essential to think about your audience. If it's for a sporting event, for instance, and will need some photos, you'll need to consider the number of people posing for the image in front of the backdrop. For example, a 2m wide backdrop fits 2-3 people, while a 3m one includes 4-5 people or a group.

  • Logos and patterns

Your audience needs to see your logo to identify your brand. Cluttering the backdrop with logos can make the design feel cluttered irrespective of the pattern. Unfortunately, this may work to the disadvantage. Speaking about patterns, your backdrop designer will have vast patterns to choose from. But still, they may be able to customise your design to fit your preference.

  • Banner background

Your brand colour and theme will guide you in choosing the right background for your banner. However, sometimes you can choose to go with off-white colours depending on the lighting and reflection. The same applies when the brand colours aren't appropriate to create an appealing backdrop.

  • Logo quality

Experts advise that the logo should be in original vector files like .pdf, .eps, .ai. However, if you're using files like .jpg or .psd, you should ensure they are at least 300 dpi or better. If you are unsure about more extended qualities, you should talk to your designer to ensure you get the most out of the process.

  • Fonts

Last but not least is font. Your audience shouldn't strain to see whatever message it is you're trying to pass across. So, try picking a font that's clean, clear, bold, and easy to read from a distance.

  • Conclusion

With these tips, you should be able to create a backdrop that's not only eye-catching but one that will communicate your message better and deliver the most ROI.


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