When it comes to creating some printed marketing material, the type of font that we will use isn’t usually one of our first thoughts.
We focus on actually designing and content for each piece beforehand; then after this is in place, colours and images come into play during the creative process. Finally when all these other things are figured out, you might consider considering which sort of fonts work best with your overall design goals or what message you want to communicate through certain typeset lettering .
Why is Type Font so Important?
A simple answer to this is – it is!! If your customers can’t easily read the leaflet, flyer, brochure or poster that you want them to read then their message will be instantly lost.
Your text must be clear and easy-to-read but should also fit with your overall brand identity. To help give you an idea of fonts that work well in print we have compiled a list of three of the best and worst fonts for printing: Our team sees all sorts of font types go through our printers on a daily basis and we think we know what works well!
1. Century Gothic is a sans serif font that was created in 1991 for monotype imaging and is great to read from distance because it's neat, making it suitable choice for print material. It’s also a good match with the band Franz Ferdinand who are known to use this particular type of lettering on their album covers
2. Helvetica is one of the most recognizable typefaces. It has an elegant, clean feel to it and can be used for detailed information within a brochure or flyer. You may recognise Helvetica being used by Microsoft, Panasonic, Staples and Evian because they are top brands that like its simple but modern look!
3. Verdana is a great choice for print and screen if you want consistency throughout your text. It’s very legible, even at small sizes thanks to its flexibility. Verdana was designed by Matthew Carter in 1996 as part of Microsoft's ClearType Font Collection which were all specifically created with on-screen readability in mind so it has been used by PayPal since 1999.