What role do posters play in today’s increasingly digitized advertising and marketing world? Well, posters help with advertising, even though they are an apparently old school advertising medium.
Let us give you 8 reasons why you should definitely opt for poster advertising in your marketing strategy.
1. Posters are Cost Effective
The truth of the matter is, money matters. Posters are easily one of the most budget-friendly methods to advertise. They allow you to spread your content to a large audience in an easy and affordable manner.
2. Posters are Credible
Poster advertising goes way back and is a traditional mode of advertising. People are accustomed to it and hence, are more willing to put their trust in the advertised content.
3. Posters are Perfect for CTAs
Remember, your customers need you. Poster usage for advertising has a rich history, but undoubtedly, it also has a bright future! Posters are perfect for including call to action messages that directly tell your customers exactly what they can get from you. With short CTAs – tweet this message, phone this number, visit this shop, etc. – poster campaigns are designed for generating direct and effective responses.
4. Posters are Highly Visible
Poster advertisements are highly accessible and visible. Just make a great poster with amazing, striking visuals and you are bound to attract the attention of all passersby.
5. Posters Offer Versatility
Posters are a highly versatile tool for advertising. With limitless designing options, varied fonts, and striking graphics, posters offer your company a colossal sea of advertising choices.
6. Posters Can Be Kept as Souvenirs
Poster advertising also works great for nostalgic customers. Imagine a person going to an amazing concert after learning about it from a poster. Now, said person wants tangible memorabilia of that experience. Posters act as great keepsakes in such instances!
7. Posters Can Be Put Up Anywhere
Posters have the luxury of having a captive audience, and you can put them up almost anywhere! Shopping centers, public washrooms and spaces, escalators, roadside walls, eateries, lifts, etc., are all prime locations for posters. All these places get a heavy and regular flow of potential consumers.
8. Posters Help Boost Your Social Media Presence
You can use posters to create a buzz around your social media accounts. Use CTAs to promote your twitter handle, Facebook and Instagram pages, and even your website! Posters can be used to cleverly strategize your social media campaign and instantly intrigue potential customers. They can use their phones to take pictures of your posters to retain needed information and look you up online. Hence, posters can cut across all relevant social media platforms.
We hope these 8 fantastic advantages of poster advertisement have convinced you to employ posters in your future advertising endeavors!