A pop-up is a fantastic way to make new clients and build brand loyalty on an intrinsically personal level. Pop-ups allow potential customers to interact with you and your brand in person. So, here are 7 tips that will make your pop-up a hit!
1. Set Event Goals
The first order of business is to set specific goals that you want to achieve by setting up your pop-up. In simpler words, what is your chief purpose in setting up your popup shop? It could be that you want to introduce a new product, increase brand awareness, or get new customers. Once you have a clearly outlined purpose, make sure that your pop-up shop is all about achieving that purpose.
2. Pick a Great Location
A great location is the key to a successful pop-up shop. So, what makes a location perfect to set up a pop-up shop? It should have a steady flow of human traffic. A retail shopping locale, local farmers market, a busy shopping center are all good spots near which you can set up your shop.
3. Make It an Event
Use various social media platforms to promote your pop-up – make a huge event out of it. You can start by setting up a page to promote your pop-up on platforms such as Facebook and Instagram. Make sure to mention the location, time, and date of your pop-up event with every post that you put up. Garner maximum buzz through your posts by mentioning elements of your pop-up that people will most likely take interest in – you can mention giveaways, special surprises, and lucky draws in your posts.
4. Give Them a Sign
You must invest in effective signage to have a successful pop-up experience. Make sure to put up visible signs, posters and banners promoting your pop-up in nearby areas to generate local buzz. Make sure to put all the necessary details in your promotional signage – date, time, and location. Be creative to captivate the attention of the viewer, but make sure to keep your message succinct, clear, and inviting.
5. Get Some Assistance
Signs and social media are a great way to promote your pop-up event. However, no tool can substitute human resource. Make sure to have an efficient, creative, and experienced staff ready to help you manage your pop-up shop. Also, hire some assistants who will help usher people toward your shop.
6. Have Giveaways
Make sure you have sample products, giveaways, and merchandise available at your shop to grab the attention of your visitors. You can also station your staff near your pop-up shop with these giveaways to draw in more visitors.
7. Map It Out
A pro tip is to link a map to the exact location of your shop in all your online posts, promoting your pop-up shop event. You could also draw a creative and clear map on your promotional signage. This way, interested people will be able to quickly locate your pop-up on the designated days.
Follow these tips to have a great pop-up shop experience.