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A Checklist for Setting up Your Exhibition Stand

Someone setting up for an exhibition

So you’re about to have your next stall at the exhibition and you want to make this one the best one yet. In order to have the perfect balance between functional and attractive, you need to know what exactly you want to achieve through your exhibition stand.
Do you want people to try more of your products? Do you want people to know about the different varieties you have and what your brand stands for? Or do you want to inform them of the different kinds of services you provide?
Keep reading to learn more about the things you need to keep in mind when setting up, so you’re among those people that have cool exhibition stands at the next trade show.

Have Your Objective Sorted Out

Like mentioned above, you can’t have a productive time at the exhibition if you didn’t make sure that your exhibition stand doesn’t convey the message you want. You need to know what kind of idea your visitors should have about your brand and your vision once they leave.
Make sure your stand properly conveys your company’s values and vision. It shouldn’t just be a random assortment of ideas you felt like throwing out there without planning.  You can do this through an exhibition TV stand or media walls that display your company’s logo and objective.

Utilize Your Space Wisely

Depending on how big of a stand you have at the exhibition, you need to figure out how to make the most of the space that you’ve been provided with. If you can’t bring a sample of all your products, you can showcase them through an exhibition TV stand that gives an in-depth description of different products that you couldn’t bring along. It could also display what kind of services you have, with customer reviews.

Make it Grand

Exhibitions don’t come around every day. You can’t have a humble setup, with no colors or attractions and still expect people to be interested. Media walls are great for grabbing attention because if they’re colorful and aesthetic enough, people will come to your stall just to get pictures taken in front of it.

Make it an Experience

You don’t want people coming to your stall just to read text off of a pamphlet or screen. They want to experience what it is that your company has to offer. Make your stand be one where they know exactly what to expect from your brand and not have to think twice before concluding whether they like what you have to offer or not.
Cool exhibition stands are those where people can come for a great time. They get to have a hands-on experience of your products, there are activities and games and everyone goes home thinking about what an amazing brand you are.

Final Words

Remember, what matters about your exhibition stand is not how much space you have. It’s about whether you made the most of the space available and whether you were able to convey your message  to your audience about what your company has to offer.
Plan ahead and make sure you only have activities and merchandise that you know your audience won’t forget about anytime soon.

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