When it comes to businesses preparing for trade shows, printed graphics get the short end of the stick all too often. They tend to focus all of their energies on setting up the booth. However, good trade show graphics will only add character and bring in more visitors to your booth.
So, here are 5 things you should consider before you print out your trade show graphics.
1. Keep Your Graphics Current
When it comes to designing graphics, vector images are all the rage today – they are chic and timeless. You can also easily scale vector images from your computer screen to your trade show booth size. Designers are also focusing on the basics; modern designs are following a minimalist approach. So, just make sure that you are also subscribing to a similar “less is more” approach when designing your graphics.
2. Image Trumps Words
When it comes to trade show booths, the major attention-grabber are striking visual graphics rather than wordy posters. You need to realize that your visitors will go past your booth within seconds, so you can’t possibly expect them to read a wordy banner. However, an attractive image or a photo will surely capture their attention. If you want to add words, keep the message short and succinct.
3. Don’t Get Lost in Translation
Don’t make the mistake of assuming that the design on your computer screen will look exactly the same on your trade show booth walls. You are converting your work to a significantly large scale on a different medium.
So, to ensure that your printed graphic retains its design, make sure to zoom in the graphics on your computer screen in order to fine tune them. Also, make sure to send your graphics in CMYK format to your printers, since it works best in retaining the original colour of your graphics.
4. Pay Attention to the Colour and Texture
You need to follow a colour theme for your graphics. So, explore the colours that you think will complement your brand and message. Make sure to choose a colour palette that is vibrant, but not tacky, so that it attracts visitors to your trade show booth.
Texture is important too; choose a lightweight solid substrate texture to print your graphics on. Or you could choose a fabric texture – they are lightweight and allow there to be room for various light box and backlighting options. The point is to choose one that works the best with your brand, products and message.
5. Don’t Take Printing for Granted!
Don’t make the mistake of overlooking the printing process – give it the attention it deserves! Printing is a vital step of trade show preparations as it has the potential to take your exhibit to greater heights of success.
So, make sure to do your research on the type of ink and printer used to print graphics and choose one that will work best for you. For instance, UV printing is a great option, since it uses light to cure the ink, which results in fast-drying images that have high-quality colours.
Consider these 5 important aspects to design your graphics, as they have the potential to significantly up your trade show graphics game!