Take a moment to consider where you are in your eCommerce business journey in Australia at the moment. Perhaps you've just launched a charming tiny shop to sell your latest running shoe designs, or perhaps your drop-shipping business is getting pace and you need to recruit a few more employees to keep up with the demand. Perhaps you have just graduated from Shark Tank, or perhaps Oprah has cited your product as one of her "favorite things." Whatever your situation, eCommerce marketing strategies in Australia become more important. To evaluate your current marketing techniques for e-commerce, you must first take a step back. Is everything you're doing proper, or may the business benefit from experimenting with various marketing methods for e-commerce in Australia to attract more loyal customers? The subject of eCommerce marketing is challenging to understand since it's difficult to get all of the relevant knowledge in one convenient area. Thank you for visiting our site. We've already done the homework and provided a checklist that you can hang on your wall and tick off when each eCommerce marketing plan is completed.
1. Before getting started, create a content marketing plan for your company.
Nothing meaningful gets off to a good start without a plan. When it comes to eCommerce, content marketing strategies are just as important as they are when it comes to film production during the pre-production stage. Write out all of the many methods you want to connect with customers, including blog articles, videos, and newsletters, among other things. Consider making it a point to review this strategy at least once a week or once a month to gauge how the content creation and distribution process is going.
A quick note: We're experimenting with a content-first approach with our own new internet company, matcha tea, and we'd like to hear your thoughts. So, yes, we want to sell matcha tea on it (obviously!), but for the first three months, we want to build an audience and generate some search traffic to have some potential consumers ready to purchase the tea when it is ready to ship. So far, everything has gone according to plan. I'll keep you updated as events unfold. Show your plan to the meeting participants by using banners by vivid like https://www.vividads.com.au/products/posters
Create a marketing email campaign to promote your business.
That is why automated email marketing continues to be the core of effective eCommerce marketing strategies, as it is still one of the most effective methods to influence and encourage customers to make more purchases. Furthermore, even if the emails include just basic advertisements, users have shown a willingness to open them. Using an email marketing plan, you can stay in contact with your customers, offer them relevant information, and sell your products. We've also developed Web App Meister, a comparison website that allows you to choose the most appropriate email marketing software for your company's needs. You can use our products from vivid to promote your business in various ways: https://www.vividads.com.au/
3. When it comes to social media, be sure you use a variety of channels.
It is difficult to determine which platforms work best in particular regions, which means that social media is always a tough sell for eCommerce companies. There is a simple solution to this problem. Continue to diversify your platforms until you can remove the ones that are not performing as expected. Display your channels to your customers by using signage by vivid: https://www.vividads.com.au/products/triangle-signs. It's comparable to investing in stocks. This allows you to diversify the risk and determine which options are the most rewarding. Create pages on social media sites such as Facebook, Twitter, Pinterest, and Google+. Use many channels to distribute your content, and use social media analytics tools to determine which platforms are the most beneficial for your campaign. However, having a strong social media presence enables all of your customers to communicate with you, even if one performs far better than the other. What are the possibilities of that happening? Even if you just have 100 Facebook followers, one of them might turn out to be your most important customer. If you delete that individual's Facebook profile, you run the danger of losing them.
4. Develop a Personalization Strategy and put it into action.
Because no one wants to spend their money on faceless firms, customization has emerged as the most effective new marketing tactic available. With one or two people functioning as the "face" of your organization, the goal is to brand both your firm and a certain individual.
If possible, address them by their first names in your emails, send them videos and images of your employees, and show them how your products are made. Customers appreciate every personalized touch because it makes them feel special and provides them with a window into the inner workings of your organization. In this case, customer relationship management systems (CRMs) such as HubSpot are especially useful since they allow you to organize and manage your customers' information so that you can tailor your interactions with them more efficiently.
5. Develop your original content.
Create original content to engage with your customers in the most effective manner possible. With this opportunity, you will be able to choose between unoriginal and original content, which will fit into your content marketing strategy outlined above. To free up time for other corporate obligations, numerous organizations use content from various sources on the internet as part of their eCommerce SEO strategies. The effect of original content, on the other hand, is very different. What would your customers' reactions be if you informed them that you were releasing a new corporate podcast every single week? You may build your eCommerce site as a knowledge resource for those who are inquisitive about the business you work in by including original content like videos, blog entries, audio segments, and eBooks on your website.
6. Take use of Contextual Marketing to your benefit.
When we speak about contextual marketing, we may refer to a range of things, but what we're talking about here is using marketing in ways that are relevant to your target audience and delivering relevant messages to them at the correct moment. Using the Super Bowl XLVII stadium lighting problem to demonstrate that "you can still dunk in the dark," Oreos created an iconic piece of contextual marketing that continues to be used to this day. It had the perfect combination of timeliness and fun for an audience that likes munching while watching sports. Show your marketing context by using banners with vivid such as https://www.vividads.com.au/products/media-banners
7. Make use of user-generated content
content Client participation may be increased via user-generated material, which does not need a significant financial or time investment on the part of the campaign manager. Every year, Doritos sponsors a Super Bowl commercial submission contest, which saves the company the expense of hiring a production crew to make a commercial for the game.
Because of this, Doritos fans are enthralled, and a commercial is shown. This is especially effective when you allow individuals to submit photographs, videos, or even blog pieces.
8. Establish a Customer Loyalty Program.
Customers who participate in a solid loyalty program are more likely to return to your business and to feel appreciated for their patronage. You urge your most loyal customers to spend a little extra, and they are rewarded as a result of their efforts.
9. Make your social media networks more automated by using automation tools.
Although not all social media content should be automated, you'll find that planning your social media strategy can free up your time to dedicate to other elements of your organization. Whenever you schedule a month's worth of Facebook posts, for example, you will be free from having to worry about it for the remainder of the month. While it is still required to monitor comments, completing your social media posts in a single day eliminates the need to switch gears every week or day to publish new content to social media platforms.
10. communicate with consumers in their language
Customers from all around the world often purchase items from eCommerce sites. It doesn't follow that you can't sell a hat to someone who speaks Portuguese just because you don't speak Portuguese yourself. Adding translation capabilities to your online business will allow you to reach more foreign customers. It is possible to translate most eCommerce platforms, WordPress eCommerce themes, and WooCommerce templates, ensuring that people from other nations who don't understand your language aren't left out in the cold.
11. Test your checkout process using a split-testing strategy.
In an online shop, the checkout method is described. SimCity's developers are well-known for regularly testing their checkout system, which results in increased sales since they know exactly which buttons and words entice people to make a purchase. A successful eCommerce marketing plan that does not include A/B testing is equivalent to sailing blind, and tests should be run throughout the checkout process to ensure success. This helps you to keep track of where clients abandon their shopping carts or have difficulties paying you. Test slip strategy can be checkout using https://www.vividads.com.au/products/custom-stickers to attract customers to slip testing strategy.
12. Make your website user-friendly on mobile devices.
This has absolutely nothing to do with the development of a mobile application or website. In this day and age, your customers want you to be mobile-friendly. They don't want to go to a separate mobile site only to view a user interface that is optimized for mobile devices. Take into consideration creating a responsive interface for your eCommerce website, which will adjust to diverse devices such as tablets and smartphones.
Consider the use of mobile marketing.
Mobile advertising, whether on the train or in the waiting room of a doctor's office, mixes geolocation with mobile-ready advertisements to direct customers to your store.
14. Pay Special Attention to Wearable Technology
Such as watches and even glasses, is being produced by all of the major technology companies. Is it possible to interact with customers who are always surrounded by technology? Because these interfaces differ from those seen on a typical smartphone, your organization will need to make adjustments. List your wearable technology by using the product of vivid: https://www.vividads.com.au/
17. Engage the services of a professional writer to create long-form content for you.
Long-form content is an excellent strategy for making your blog stand out from the throng of other blog posts. Long-form content takes a lot of time to create, so you may need to employ someone to do it for you. However, it goes deeply into (often dull) subjects, making them more interesting and beneficial for people who are most interested in learning more about them.
16. Make use of social media advertising to create the ideal testing environment.
Advertisements for eCommerce via social media. Because you do not have to pay a lot of money to experiment with social advertisements, it is enjoyable to do so. Facebook, for example, permits you to post as many updates as you want on your company's page as long as you follow the rules. When a post receives a big number of likes and comments, you can be certain that it is on a topic that customers are interested in. After you've recognized valuable material, you may pay a little sum of money and use the same postings as advertisements.
17. Develop a personal brand that represents you.
Although putting a face on your company is important, customers want to hear directly from the people who run it. When you hire a small number of writers or content designers, it may be challenging to maintain a consistent voice. Create a road map for these persons so that they understand whether you like fun or serious tone in your voicemails.
18. Make the names of your authors available to the public.
It is possible to get around the "one voice" issue by disclosing the identities of your authors. However, although it is beneficial to promote oneself under a single name, your website visitors want to see all of the individuals who contribute to your blog or video channel. When you know who is operating behind the scenes, it is easier to define your customization strategy and approach.
20. Establish authority by participating in internet debate forums.
Given that consumers are already familiar with the format, forums are the most common method of building an online community on an eCommerce website.
Incorporating a distinct kind of user-generated content to drive your e-commerce company, message boards, forums, and even chat rooms assist you in building the reputation of your e-commerce shop as an authoritative discussion platform.
21. Create a newsletter that is tailored to each customer experience for e-commerce
At first, sight, customizing your voice seems to be a simple process, but what about all of those odd emails you send out to your clients? Every eCommerce business sends out hundreds of emails for a variety of reasons, including confirmations, receipts, thank-you, and other communications. Include client names, relevant links, and even an invitation to customers to respond to your emails for the highest level of personalization.
22. Making your delivery alternatives better than those of your competition is a priority
Zappos is well-known for its lightning-fast shipping and for providing the occasional expedited delivery for random customers. As a consequence, people will feel appreciated and unique. Is your organization well-known for providing high-quality service? Consider how you may be able to enhance the distribution procedure to differentiate yourself from competitors.
23. place a heavy focus on regional branding and marketing.
Although it is not necessary for all eCommerce marketing tactics if you have a physical store, you may want to focus on local branding and marketing efforts. Geolocation technology and local search engine targeting may be used to reach out to customers in your immediate vicinity. Local search engines must be displayed on the banner in front of your business by using fabric banners: https://www.vividads.com.au/products/fabric-banners
24. Investigation of other automated marketing methodologies
When it comes to your customers' birthdays and anniversaries, do you give them greeting cards? What do you think about sending out automated communications to clients who sign up for your email campaigns or make a purchase from your online shop? Automatic email marketing allows you to free up your time while still providing your customers with a cause to visit your site in the future.
27. Produce instructional videos to build a connection and demonstrate products.
YouTube channels are always a terrific way to engage with customers, but what if you focused your efforts on how-to instructions exclusively on the platform? The majority of customers who acquire gardening equipment are not aware of the most effective strategies for using the goods that they purchase. Videos attract clients to return to your company and convince them that purchasing from you is a wise decision.
26. Answer Your Frequently Asked Questions with Imagination
The Grooveshark Frequently Asked Questions website provides answers to frequently asked questions.
Although the FAQ area of an eCommerce firm gets a lot of traffic, does it represent the ethos of the company? Decide on whether you want to let your humorous or professional culture shine through in the FAQs.
27. Incorporate photographs into all of your written content.
It has been shown that including photographs in your content increases the likelihood of consumers clicking on links and reading them. To keep people interested in your stuff, strive to move away from stock images and instead take your professional shots.
Transform your organization into a media source in its own right by establishing a media strategy.
Even though starting a magazine or television station may seem like a huge undertaking, many companies are taking the plunge to offer their original content across a variety of media.
29. Keep up with the latest industry news at all times.
Keeping up with industry news might give you useful content ideas that you can share with your customers. Most consumers will likely find parts of this information incomprehensible; as such, it is your responsibility to deconstruct and simplify the information for them.
30. Including Controversial Topics to Inspire Discussion
Do you have a website where you can sell pistol holsters to the public? You seem to be posting blog posts in favor of gun rights all of the time, don't you? That's a little bit narrow-minded, I think. Customers are observant, and they want to hear all sides of a story when it comes to a controversial topic. Consider creating content that is controversial and will provoke significant emotions from the audience.
31. Do not be concerned about search engine optimization (SEO).
Avoiding keyword optimization is one of the most successful ways for climbing search engine rankings and increasing social media shares, and it is quite beneficial. In addition to being bizarre, this will help you stand out if you employ creative headlines and content in your marketing campaign.
- Take advantage of pay-per-click advertising to promote your business.
Pay-per-click marketing, when done right, can be very cost-effective for businesses. Run a large number of campaigns and test them all until you find the most effective ones.
- Take a dip in the Reddit Pool
The primary page of the Reddit Pool may be found here.
Reddit is a vast online community where you can discuss anything and anything, from motorbikes to romance books, and everything in between. Did you know that you may use the platform to promote your business? Investigate relevant subreddits in your industry and include them in your eCommerce marketing strategy.
34. Promote your products without being pushy about doing so.
Reduce the number of upsells you make by offering suitable product links to your website's users. In many ways, Vista-Print serves as a fantastic example of what not to do when developing an eCommerce website. Customers are inundated with upsells, many of which have nothing to do with the items in their shopping cart.
35. Turn on the Image Boosters if necessary
Instagram is a closed network for people who wish to share photos with their friends. You may use Instagram to show off your latest product teasers, your goods in action, and user-submitted stuff if you can capture photographs of it.
36. Reduce cart abandonment by making use of tools available
A/B testing and user experience testing solutions allow you to put yourself in the shoes of your customers. Make use of a few of these approaches to find out why customers are departing your business or website.
37. Open Stores on a Variety of Platforms
Shops that are accessible through the internet
You may sell your items on a variety of platforms, including eBay, Amazon, Etsy, and Facebook, among others. To attract new customers, try using any of these strategies that can generate greater cash.
- Improve the effectiveness of your email capture modules
Is your email collection popup area causing your clients to get agitated? Is there a discount or a free eBook offered in return for joining up with your company? A/B testing may assist you in improving your email capture modules and increasing the number of subscribers that you have on your mailing list.
39. Experiment with several types of email newsletters.
The email newsletter is a message that is sent out once a week or once a month, and it is not sent out by an automatic system. This is a chance to provide information that is unique to you as well as personal remarks.
40. Remind them of the items on their wish lists
Wish lists are often overlooked, even though they reveal what consumers have considered buying. Consider sending out communications to your customers to urge them to finish the purchasing process with you. Display wish list by vivid products: https://www.vividads.com.au/
41. Determine if there are a few steps as feasible for them to do to get what they want.
Having actual customers walk through your checkout process and offer feedback on how fast it went is the most straightforward approach to accomplishing this goal. Is it feasible to completely remove the need for a checkout step? Test your hypothesis and see how it performs in real life.
42. Encourage your consumers to provide product reviews on your website or blog.
Customers' comments about products provide the quintessential social credibility, influencing other consumers to make purchases based on what other customers have said about them. How many times have you purchased a purchase based on ratings and reviews seen on the internet?
43. Concentrate on Low-Cost Marketing Alternatives
Gaining publication for a large magazine requires significant work and, in some circumstances, financial investment. Get your article published in a major journal now! Why not hunt for blogs in your business that have a significant following and use that information to your advantage? Almost every corporation will be able to locate a blog that discusses its products. Even better, if you approach smaller sites, your submission will usually just take a few minutes and will not get lost in a sea of other submissions.
44. Interacting with Visitors.
If so, does your e-commerce site have access to a live chat feature? Does it seem like you respond to comments on your social media sites consistently? Visitors like engaging in conversation with personnel, so give them the time and attention they deserve when they arrive. Manage exhibitions and events for interaction with visitors using vivid products: https://www.vividads.com.au/
45. Allow ratings in discussion sections.
However, although forums and customer discussion sections are beneficial, what if you added a new layer of complexity to the online community? Some firms allow users to rate posts on forums, and you may be able to earn badges for posting a certain number of comments.
46. Create sales forecasting reports to help predict future sales.
Consider how you may modify your eCommerce marketing strategy in the future depending on the results of your reports. In the absence of these reports, you will be unable to identify the sections of your organization that is not doing properly.
47. Develop a plan for market research every month.
Do you have a new product in mind that you'd want to introduce? Do you have a sense of how your customers are likely to respond? As a result of putting your product in the hands of consumers, you may gauge their reactions to the new product.
48. Product donations for others to evaluate are encouraged.
It is far more likely that you will get a review or a magazine article when you supply a product for the writers and editors to check out. Not only will this aid them in their evaluation, but it will also serve as a small gift to encourage them to publish your content as soon as possible after receiving it.
49. Develop an on-site search engine optimization strategy.
Keywords are necessary for eCommerce SEO, even if your content strategy should be geared at consumers rather than search engines. This is because keywords aid in search engines' recognition of you as a firm that sells certain products.
50. Conjure up an interesting prize to give away.
Is holding a raffle or giving away freebies a useful strategy for spreading the news about your company? Promote your company on social media to encourage more people to submit their applications to your contest. This technique can also be applied to email signup forms, as well as to simply engage consumers through fun competitions.
Formulating a marketing strategy for online sales and putting it into action
"It's a plan to fail if you don't plan," says the author. Another outstanding quotation. This time, though, it was penned by Benjamin Franklin himself. There is a tone of material available on "how tremendous develop a marketing plan," and I want to be clear about that. This topic employs a large number of authors, academics, and high-priced public speakers to further its objectives. And with good reason. A lot of tried-and-true principles are still relevant today, but with e-commerce continual innovation, it's not a good time to rest on your laurels just yet. It is unlikely that you will achieve your marketing goals if you do not have a well-planned marketing strategy in place. If you are unfamiliar with the eCommerce marketing environment, you will find yourself at a significant disadvantage. In this step plan, we've taken the foundations of developing a marketing strategy and included some time-saving tips, as well as our backlog of eCommerce-specific advice, to create a strategy that's perfect for building your online company.
Making use of the materials provided, you may safely develop an eCommerce marketing plan from the ground up, either by yourself, with your team, or in partnership with a more experienced agency partner. Before you begin, take into consideration the time-saving approaches and tips listed below.
1. Look for mentors and ask for help.
Look for companies or individuals that have had success in establishing and growing internet business, particularly in the same industry. Last but not least, seek their advice as to the last option.
- In the first place, how did they get their feet wet?
- How did you determine which marketing channels provided the best return on investment in the short term?
- Is it possible that they hired a public relations firm? Are you referring to a specific government agency, if any at all?
- To keep track of the data, what type of technology did they use was a mystery.
- The most beneficial and successful SaaS products have been identified.
- These are questions that you may ask in several online forums and groups. One is BigCommerce's community organization, which you can join here.
2. Whenever feasible, use specialists to do the project.
Simply said, it is impossible to overestimate the amount of experience and information that a smart marketer can bring to your company's advantage. You may choose to devote your time and energy to more vital tasks rather than learning about and implementing digital marketing strategies.
Consider hiring a freelancer to help with more subtle areas of your firm, such as branding, paid to advertise, or website maintenance if you're a startup looking to save money on costs. If your firm is well-established, you might consider hiring an experienced marketing agency. These individuals will infuse new life into your organization by bringing a fresh perspective and skills that will complement your existing capabilities.
3. Be completely honest with yourself.
A path to success is impossible to find without high-quality products, sufficient financing, and highly-skilled personnel. There are certain exceptions to the rule. Don't expect one Instagram post from a social media celebrity to make up for these inadequacies, though. It just does not function in this manner. If you want to start small and conduct your digital marketing on your own for the time being, there's nothing wrong with that. It is vital, however, to set attainable objectives and devise a comprehensive growth plan.
How to Develop a Marketing Strategy for Your E-Commerce Business
When developing your business plan, it's vital to go through these exercises to ensure that your strategies and strategy are well-thought-out and will withstand the test of time as you lay the groundwork for your eCommerce future. There is no exaggeration when saying that these are the requirements for constructing a successful marketing plan and for establishing a company.
1. A succinct executive summary should be provided.
Because you've received sound advice from knowledgeable mentors, you'll be able to see the larger picture more easily going forward. By putting up an Executive Summary, you'll be taking the first steps in developing your eCommerce marketing plan.
2. Specified objectives and aims
Make your goals and objectives as specific as you possibly can. If your goals turn out to be either too low or too high once you've begun executing, there's no need to feel bad about modifying them. Creating realistic, attainable goals should finally take precedence over all other considerations. "Stretch objectives" should then be included to genuinely invigorate the group. Therefore, it is important to incorporate defined goals and measures, such as:
- Sales should be increased by X percent during the slowest period of the year.
- Increase the average order value (AOV) by X percent on Black Friday and Cyber Monday.
- X percent increase in the conversion rate of email marketing is desired.
3. A value proposition and a mission statement are developed.
- What is the purpose of the organization?
- So, what precisely do you do in this situation?
- What exactly do you refrain from doing?
You are responsible for providing answers to these critical questions (or the corporate leadership). All enterprises don’t need to include a philanthropic component (though it is good); nonetheless, all businesses must have a clearly defined aim and value offer.
4. Identify your target clients, personalities, and markets by doing market research.
Make sure you know who you're talking to. If you don't have a clear understanding of who you're targeting, what traits characterize them, and where they're located, you'll almost certainly run wasteful ads that waste money on low-converting, unqualified individuals.
Take care to ensure that you comprehend the following Age groupings are defined as follows:
- Disparities between men and women.
- It is critical to consider the site.
- The capacity to make purchases.
5. Take a look at the problem.
It is said that if one does not know where one has been, one will not be able to predict where one is going. Therefore, examine the current state of the company, its rivals' strategies, and the overall marketing plan. There should be no stone unturned in this investigation. Improved understanding of your current situation leads to improved decision-making and, eventually, to better results for you and your loved ones.
6. Pricing and positioning strategy
Determine whether or not your pricing and positioning provide true value to your intended customer base. Forcing expensive things on your target customers is a losing proposition, especially in this day and age when price comparison is so easy. Of course, there will be opportunities for testing and refining throughout the life of your product, but you'll be better off in the long run if you put in a little more work upfront than you would otherwise.
7. A plan for distribution and fulfillment has been established
Although you may be just starting started, you should have a good understanding of the distribution and order fulfillment requirements that may arise as your company grows. You must decide if your fulfillment methods can keep up with the demand of your next marketing campaign, regardless of whether you are packing and shipping yourself, managing a small team, or outsourcing to a third-party fulfillment facility. After you've developed your ideas, allow yourself lots of time to tweak, polish, and develop them more over time as your needs change.
Hopefully, these strategies for an e-commerce business in Australia will be of use to you in your eCommerce marketing endeavors in Australia. We welcome your feedback and recommendations, which you can provide below in the comments area of this post.