If you own a startup or a small business, then you need to have all the tools in your marketing arsenal to compete with long standing competitors and giant conglomerates. This includes having and employing the best offline marketing strategies with as much fervor and planning as you would employ for your online marketing strategies.
So, without further ado, let’s look at 5 of the most crucial offline marketing strategies that you need to employ to place your business on the map.
1. Business Cards
As a business owner, you are bound to regularly cross paths with other business owners. However, you will not always have the time or opportunity to introduce potential clients or investors to your business. So, the best thing you can do to remedy this and get some advantage out of your chance encounter is to hand out your business card.
Keep stacks of your business cards with you wherever you go – you can keep them in your wallet, suit pocket, or purse. Make sure to design your business card to give it a professional look. Also, add your logo and brand name to your card along with all of your pertinent contact information.
2. Business Booths
A great marketing strategy is to set up a booth or a stand at local trade shows and business fairs. They cater to a large targeted audience and provide businesses with the perfect opportunity to network and interact with prospective clients.
Make sure to spruce up your booth with different signage and banners to attract visitors’ attention. You can place A-Frame Signs that display your products and offerings on your booth’s table. You can also place Selfie Frames in your booth to attract young visitors.
3. Newspaper and Magazine Advertisements
You can pay popular newspapers and magazines to place your advertisements in them. The cost of your advertisement will vary depending on the paper or magazine you choose as well as the size of your advertisement. Always do proper research before placing your advertisement.
You can’t expect to generate new leads by placing your advertisement in just about any magazine or newspaper. Make sure the one you choose publishes content that is in line with your business field. For instance, if you work in the tech field, your best bet is to place your ad in a magazine catering to technology related news and products.
4. Speaking Opportunities
Make sure to always take up any offers to speak at public forums – even if the opportunity presented is small scale. Such forums present you with an audience that is willing to listen to what you have to say; in most cases, they have even paid to listen to you.
Such events will help you not only garner public interest in your business offerings, but it will also help you gain a reputable standing in your particular field – you will most likely be seen as a leading force in your field.
5. Warm Calling
While calls are not as common as they were in the old days, they still have that same personal charm and touch to them that most customers tend to appreciate. Calls are much more personal and instant than emails; you get to hear instant feedback from your clients.
The concept of warm calling is quite simple; you simply call prospects that already know of your business usually via your email correspondence or social media interaction. Warm calls deliver much faster and successful results than the cold calls that were made in the old days.
Now that you know these 5 marketing strategies, you can employ them right away to generate some much needed buzz for your business!