Floor Graphics That Grab Attention
Picture of floor graphics written in a colourful font Communicating with your existing clients, consumers and potential audience through advertising content is extremely essential for your company. If you feel like you’re running out of creative marketing and advertising tools to make your brand stand out, don’t worry. Floor graphics are a fantastic way to advertise your brand and capture maximum audience attention.
Wall and door signage is very common. However, many companies fail to acknowledge the worth of the floor in advertising. With extensive space acting as a massive canvas, there are numerous ways to make use of your floor space through custom floor graphics.
Here are a few tips on how to design floor graphics to grab maximum attention.
Think Outside the Box
Custom floor graphics themselves are a very creative way to advertise your brand. Designing them in the most creative way possible to reflect your company’s value and abilities will take you a long way in grabbing the audience’s attention.
Floor graphics are very versatile. You can use them within your office space by incorporating your brand’s colours to boost productivity. You can even use them as directional or wayfinding signs to guide people to your stall at an event. There are endless possibilities when it comes to designing floor graphics.
Start With a Solid Design
You need to start designing your attention-grabbing graphics with a simple yet iron-clad design. Consider this solid design as the foundation for your floor graphics. You will obviously need to select a design that can be used for a long period of time. Since you can’t do all the graphics by yourself, it makes sense to get help from a company or a professional graphic designer.
Size Them According to the Space
One of the biggest benefits of using floor graphics is the massive-sized canvas you have. Walls, doors, and windows offer you just enough space to fit in a few advertising posters or graphics, but the floor offers you endless possibilities. If you want to grab the audience’s attention, you need to utilize your floor space in the most efficient way possible. Take your time to design floor graphics according to the space that you have. Moreover, you need to take into account the shape of your space, its location in the vicinity and the vantage point from which the audience will view your graphics.
Spread Them Out
Rather than using constrained and limited graphics in a clustered space, it is suggested that you explore the possibility of larger graphics. You should spread these large graphics over a wide area to grab as much attention as possible. Moreover, there’s no hard and fast rule that your floor graphics need to be visible and squared-out from the sides. You can experiment and try new shapes.
If designed properly and mindfully, floor graphics can be a great way to capture the audience’s attention.
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