Whether you own a retail establishment, a restaurant, a corporate office, or any other type of commercial space, using well-designed removable stickers and decals is an incredible way to bring any interior space to life. Not only do they help in branding, but they also help keep your staff and customers/visitors engaged.
In this guide, we’ll go through the reasons why you should leverage removable decals and stickers in your store or office. But before that, let’s find out what exactly they are:
What Are Removable Decals and Stickers?
Removable decals and stickers are removable, repositionable, and reusable graphics that allow re-vamped decorating. When used on interior or exterior walls, they'll help make stylish décor simple. Smaller versions are designed for multiple other uses, such as tame tags, food packaging, calendar stickers, home organization, bumper stickers, and electronic stickers.
Like permanent decals, removable decals are waterproof, dishwasher safe, microwave safe, and writable with a permanent marker. But what differentiates removable decals from their permanent counterparts is the strength and permanence of their materials’ adhesive.
Speaking of wall decals or stickers, they’re typically made up of polyester or PVC-vinyl. Depending on the complexity of the design, you can use different print media. More intricate or larger creations will require reliable and durable materials. Images on wall decals are created using different types of inks such as UV inks, eco-solvent inks, latex inks, and solvent inks.
The best removable wall decals or stickers use adhesives that don't contain growing agents or don't bond to the wall, thereby creating a lower tack that sticks to the media wall but will come off easily without leaving any marks or traces behind. Therefore, removable wall decals make a tremendous solution for the interior of both residential and commercial spaces.
Reasons to Use Removable Decals and Stickers Easy Removal for Design Modification or Replacement
Whether you stick removable decals or stickers on your office or shop walls or vehicle windows, there will be a time when you'll want to replace or update them with a fresh theme or design.
Suppose you're using removable decals or floor stickers for your office or store interior, and your marketing team is working on rebranding to achieve your marketing goals. In that case, chances are you'll need to get your removable decals replaced to incorporate new brand elements, colours, graphics, etc.
Similarly, if you’re using removable stickers or decals on your business vehicles, they’ll be subject to greater damage due to external elements like sunlight, rainfall, winds, etc. They may need to be updated more often than stickers or decals installed indoors.
Hence, the most compelling reason to use removable decals or stickers is what's there in its name - they’re easy to remove.
When applying graphics to your store or office walls, you also need to consider the walls' health. Permanent wall decals can tear off the wall paint when you remove them to update the design to align them with your brand strategy.
Similarly, painting the walls to achieve the desired look is never a good idea if there's the slightest possibility that the design may need to be replaced at some point in time. Besides the walls, your office furniture, and other fixtures also remain at constant risk of getting smeared by the paint. Also, the smell of paint may continue to annoy staff, visitors, or customers for a few days.
Removal Doesn’t Cause Any Mess
Wallpapers that rely on sticky adhesives are not just detrimental for walls, but they’ll also leave behind a mess on the wall surfaces that no one likes to clean. They also make the entire process inconvenient as it feels like you're tearing a layer off the wall, and then there’s the additional cleaning chore to deal with the resultant mess.
Easy-to-remove stickers or decals are a perfect alternative that is not just easy to remove, but the adhesive they use comes off with it when you try to strip it off. You need not experience the nuisance of the mess caused by sticky adhesives.
Highly Flexible Advertising Solution
Billboards, banners, or larger signs are advertising channels that need not be updated frequently, which is why they’re typically used for displaying business names on stores or conveying relatively permanent advertising messages.
But suppose you own a restaurant or store where you use interior graphics to advertise any deals or discounts and enhance the ambiance. In that case, there's no better advertising channel than removable decals or stickers because advertising campaigns keep changing from time to time, and so do your discounts or deals. They will need to be timely and effectively communicated with potential customers.
To help your marketing team, the vendor you choose for removable stickers or decals will develop fresh ideas to update the new messages, deals, or discounts. At the same time, they’ll ensure that the new decals or stickers stay consistent with your branding.
Thus, if you're planning to advertise, it certainly makes sense to go with easy-to-use decals or stickers that can be removed and replaced whenever the time comes for a new campaign.
Great Price Point
Cost is a big factor when investing in a marketing solution. Thankfully, removable decals and stickers are highly a budget-friendly way to give your space some personality.
The Psychology of Colours Works to Your Advantage
Did you know that your easy-to-remove decals or stickers can convince your customers to spend more time in your store or improve keep your staff or office employees motivated?
To accomplish that, you'll need to use the right colours to design your removable wall decals. For instance, the blue colour fosters productivity, focus, and confidence. So, including it in your theme can make your employees more efficient.
By now, you should have been convinced about using easy-to-remove stickers or decals at your business. Let’s now take a look at what to expect from your removable decal and sticker vendor:
What to Expect from Your Removable Decal and Sticker Vendor
The process of acquiring removable decal and sticker can be divided into the following three steps:
Step 1: Designing
When you approach a vendor, they’ll take the time to understand your business and what you sell. At this time, be sure to provide accurate measurements of the wall where the decal will attach. This way, you won’t also need to cut any excess material from your mural or decal once it’s created.
Their designers will start with a reference image or a sketch based on your input. Some vendors may even capture an image of your commercial space and provide a digital rendering of how it looks with the removable decals or stickers, helping you see whether the design suits your business or not and request any improvements.
Step 2: Printing
After receiving your approval on the design, your vendor will print it. To bring the creation to life, they'll use appropriate material, ink, and, most importantly, removable adhesive. Keep in mind that the quality of ink and other materials will strongly impact the final solution. Plus, it’s important to ensure that your removable decals are durable enough to withstand installation, removal, and re-installation (if required).
Besides, when using a photo or other graphic for printing, ensure that the image is of high quality, particularly for large applications. Consider using layer decal to add more depth to your removal decals and stickers.
Step 3: Installation
While installing a removable wall decal is not as big a deal as applying a permanent wall decal, you should still be careful during the installation process. Make sure that your vendor follows these steps to make the installation process seamless:
- Select a smooth surface for your easy-to-remove decals or stickers because they won’t adhere well to textured or rough walls.
- Before applying the removable decal, clean and dry the targeted wall of any dirt, dust, or other debris, affecting how well it attaches to the wall.
- When you're ready to begin the installation, flip over the decal, place it down, and fold back the edge of the release liner.
- Install the exposed adhesive on the targeted wall.
- Once the decal has been installed, remove the liner gradually and use a squeegee to smooth the decal on the wall.
By now, you should have developed a comprehensive understanding of what removable decals and stickers are, why you might be better off using them, and what to expect from your removable decals’ vendor. We truly hope that this guide helps improve the interior of your commercial space and helps your business achieve skyrocketing growth.