If you are a beginner in blogging and you have no idea where to start, then you have no worry you can write your blogs and manage your blog business. Here you can provide blog templates also that can clarify your efforts in blogging.
Get started with the main questions:
In the Segment of a blog on a website, a blog post is any news item, or article of any guidelines that bring out. A particular topic or inquiry covered in a blog post is learning in nature that ranges from 600 to more than 2000 words and composes of media like images, videos, interactive charts, graphs and infographics.
On your website blog posts give you and your business to issue thoughts, stories and insights on any topic you want for your audience. It can help you to promote your business awareness, revenue, reliability and conversions. Mostly, it helps you to drive viewers to your website.
To start making your blog posts, let’s go through these things first that will help you.
Start of Blog
- Recognize your audience
- Look into your opponent
- Analyze the topics you will cover
- Recognize your unique viewpoint
- Blog Name
- Make your domain of the blog
- Choose CMS and put up your blog
- Blog look customization
- Write your blog
Let’s discuss these points one by one;
- Recognize your audience
Ensure that you have well know idea about your audience before starting to write your blog post.
The process of buyer personas comes practical while creating. Think about what you know related to buyer personas and their regards while you are imminent with the blog post topic.
To start a business for instance if your audience is millennia are looking, on social media you likely do not need to give them the information about starting, many of them know already.
Although, you might want to provide them with information about how to maintain the approach of social media like; a more business-savvy personal outlook, a focused approach to networking and what may be informal. This type of twist helps you to issue content related to the topic that your viewers need and wants.
- Look into your opponent
The best way to get inspiration than to focus on your well-established competitors. At popular it is worth taking a look, at blogs that are highly reviewed due to their execution and strategies that got them to grow in reliability. The aim of this isn’t to copy these items but to obtain a better perception of what viewers appreciate in the standard blog.
When you are analyzing your opponent, there are many viewpoints that you should look at:
- Visuals: At the branding of blogs, theme and colour palette observe.
- Copy: The competitors writing style and observe the tone to see readers respond well.
- Topics: Analyze which topics matter to readers and more interacting ones.
- Analyze the topics you will cover
Pick a particular topic you want to write before start writing anything. As you analyze your desired niche in blogging, the topic you choose can be general to start.
Asking yourself questions when you choose topics to cover:
- Want to write for whom?
- Do I understand this topic well?
- Is this topic applicable?
- Recognize your unique viewpoint
Makes you stay from the crowd, and what viewpoint you lead. This is the main to find out the track of the future of your blog and there are various paths to select in the process.
- What makes you a reliable expert or concept leader on the topic?
- For readers, what kind of problems will solve?
- On trending topics, will you share your point of view?
- How to do something, teach your readers.
- Share original content and compare.
Topic you will select, depend on your to decide the unique viewpoint.
- Blog Name
You can make a unique and creative name for your blog that gives an idea to readers what to look forward to from your blog. You should look at some tips before choosing a blog name:
- Your blog name should be easy to pronounce and spell.
- With your brand message relate to your blog name.
- Contemplate what your target audience is the focus.
Try using a blog name generator if you still need guidance.
Ensure one thing that your blog name isn’t already taken as it creates confusion for readers who will be looking forward to your content and lessen your range of vision.
- Make your domain of the blog
The domain is a segment of web address taxonomy someone uses to find out the page of your website online or your website.
The domain of your blog will look like this: www.blogname.com. The name between the two intervals is up to you, considering this name of the domain doesn’t so far exist on the internet.
If you already have a business at www.yourcompany.com, you can create a blog that looks like: blog.yourcompany.com. To put it in other words, the subdomain of your blog will stay in its segment of yourcompany.com.
As a free service, some CMS platforms have subdomains, on the CMS where your blog lives instead of on the website of your business. Like, it looks like this; yourblog.contentmanagmentsystem.com. Although, to make a subdomain that is related to the website of your company, a host of websites registers the subdomain.
To host an original domain many websites have to charge little hosting services. In actuality, the cost of a website can be expensive as 3$ a month when you have an agreement of 36 months.
You can choose from these five popular web hosting services:
- Choose CMS and put up your blog
A content management system (CMS) is software that authorizes users to create and manage a website without coding it from scrape. Platforms of CMS can manage domains at which you create your website and subdomains for creating a webpage that links with an existing website.
Via CMS Hub, customers of HubSpot host web content. Another option is on-site hosting like WP Engine, self-hosted a WordPress website. Either to start a blog you make a domain or subdomain, you need to select a web hosting service when you choose a CMS.
- Customization of the Blog look
Once you set up your name of the domain, customize the blog appearance to contemplate the content theme you intend on creating and your brand. Like, if you want to write about the environment and sustainability, when designing the blog green colour is suitable.
If you already set the website and writing your first blog post for the website, make sure that the article is compatible with the appearance of the website and subject matter. There is two way to do this:
- Logo: It can be your name of business and logo; it will prompt the readers of the blog who issuing the content. It depends on you how you want to brand your blog heavily.
- “About” Page: Your business or explaining your business, you might already have an “About”. The About segment of your blog is the addition of the high-level statement. The mission statement of the blog, think of it which can provide support to the goals of your company.
- Write your blog
When you set up your blog, then the last step is to write the blog. The layout and design have to be fun and necessary to be practical, readers will draw in by the content and make then come back.
How to write your first Blog Post
- Choose a knowledgeable topic
Choose a topic for your blog, before start writing anything. The topic can be general to start. Like, if you have a business that sells CRM for small to enterprise businesses. You can write a blog on the significance of using a single software for your sales, aligned service teams and marketing.
You have to expert in your field before teaching someone to do something, first establish your credibility.
For example, if you are a plumber, you can’t start with a title like “In your washroom, how to replace the system of pipes”. In the beginning, write related to the setups of the latest faucet, or write about the story of how you rescued facet in the house of customers.
You could start with these four types of blog posts:
- News items: Latest research reveals that X% of people don’t replace their frequency of faucets enough.
- List: Leaky faucet can be fixed in five ways.
- SlideShare Presentation: Your old one with the images can be replaced by five faucet types.
- For optimization target the low volume keyword
In Google search the keyword with low searches like about ten to 150 searchers monthly. Your new blog can rank easily as these topics have less competition.
For the selection of topics, whether you can do keyword searches or a traditional session of brainstorming. We recommend the latter due to you can see how many individuals looking for that specific topic.
So don’t be frightened by the word keyword research. It is not only for marketers but also for bloggers too. It is easy to do.
To start your keyword research, first, start with identifying the general topic for your blog.
Like if you are a plumber, In general, a high-level topic is “Plumbing” (67K searches per month).
In the keyword research tool, these words like:
By this too, when you run this words related keyword list will show. Word with the lower search will choose after scanning. Like, use “under sink plumbing” to have 1.4K searchers per month.
Choose the keyword that has low competition and low volume, to make sure your blog will rank easily.
You can use other resources that help you with keyword research:
- How to perform keyword research and Rank
- Top Tools for Finding Long-Tail Keywords
- How to Do Keyword Research for SEO: A beginner’s guide
- To recognize your viewer's target, Google that term
After selecting the topic, you have to analyze the intent of users that would be contended by the blog.
If someone is searching for an under the kitchen sink plumbing problem, they looking for an article, diagram, video or product that can solve their sink issue. If the interest in the first three, it’s good for you, you can be covered in the blog.
You can search intent by double-checking?
Search the term on Google and check the results. In other blog posts and articles rank of that term, you are good to go. If you just find major publications on product pages or checklists, then choose another topic to write your first blog post.
If you choose the term “clean kitchen sink” has monthly searches 30. This term is perfect for you due to its low searches per month.
When you search the term on Google, you found carousels of products, from Lowes and Home Depot product pages to major publications guide’s articles. You also have to avoid topics that have on major publication lists.
Double-check the intent of the user on Google by searching keywords, before starting to write your first blog post on low volume keyword related topic. Also, look at who writes the topic until now. If you see some popular brand written this, then it’s better to write on another topic.
- Find Terms and Questions related to the topic
Until now you have a unique topic that has been written by some people. It’s time to cover this topic completely with its related terms also.
Following tools you can use:
Google: Google is best for you when you want to research anything. Search the general term and look under “People also search for” and “people also ask”. Make sure you can cover all these things in the blog.
Response to the public: In this tool, when you put the keywords, related to that term list of questions appears.
- The working title comes up
You might come up with multiple working titles, you can focus on writing by these iterations of approaching such topic.
For instance, you may finalize narrowing your topic to “leaky faucets fixing tools” or “General cause of leaky faucets”. You can start writing as the working title is particular and will help you.
Suppose take a blog as an example: “For your next blog how to choose a valid topic”.
In this case, the topic was likely “blogging”. So the working title may be like that “the procedure of choosing a topic for the blog post” and finalizing a topic like “How to select a valid topic for the next blog”.
Notice the progress from the working title to the final topic. Even so, the working title does not end up like the final topic for the blog post, it still gives sufficient information so you can work on your blog post on something specific than a general topic.
- Design an outline
Every so often, blogs have an enormous amount of knowledge for writers and readers. The scheme is to arrange the information in such a way that readers aren’t irritated by the content amount and length. This arrangement has various sections, lists, tricks & tips; anything most suitable. Yet it has to be arranged.
- Make a captivating Introduction
First, attract the readers, because if you fail to grab the attention of the reader in the first paragraphs, or first sentences of the intro they stop reading your blog without even giving your blog a fair response. You have to make the introduction attractive by telling a joke or making a story, being understandable, grab the readers with amazing statistics or amusing facts.
Then explain the aim of your blog and describe how it will helpful for the readers and how it will solve the problem that may be experienced by many readers. This will make the readers continue reading and show them how the blog will improve their lives and work.
Let's share an example of an introduction that grabs the attention of readers:
“Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction.”
- Create each segment of your headline
In this step, write the actual content for the blog post. You have a template or outline, to fill in these blanks. As needed use your outline, as a guideline and explain all these steps. What you know about the topic, write that information and if needed do some research to collect more knowledge, examples, and material to back up your statements. When including external sources, while as long as providing imputation.
If you are in trouble hanging sentences together. For a lot of people, finding flow is a challenging task. You can improve your writing by using many tools. Here are a few tools for improving writing:
- Cliché Finder: If your writing might be clichéd, recognize the instances that you can be more specific by using this convenient cliché tool.
- Power Thesaurus: This is a crowdsourced tool that gives users substitute word choices from the society of authors.
- ZenPen: You can check this interruption-free tool if you are in trouble in writing. It creates a “writing territory” makes to help you to get words over without having to flap with the format at once.
- Promote and Publish your Blog post
If you are a new blogger you have less following on social media platforms. Before you create the strategy of promotion you don’t need a huge following.
The strategy of promotion is your major plan that how you design, post and interact with content on social media. You can get benefit from this to promote your business on digital platforms or your blog content. If you have a proper strategy of promotion, from different marketing platforms audiences find more ways for your blog posts.
Features of a good blog post
Ensure that you know the answers to these queries before start writing your blog post, why our audience comes back for other content? And “Why does someone continue reading the complete blog post”.
A good blog post should be informative and interesting. It should answer the queries of readers that help them to solve the issue they face, and you have to be made interestingly.
To be more interactive, it is not just enough to answer someone's queries, you also provide workable steps. Like if the reader hooks in the introduction and continue reading your blog, then engage readers in the blog and use examples to make it more interesting.
Keep in mind one thing, a good blog post should be interesting in reading and have informative content for audiences.
Tips for Writing Quick Blog
- To check mistakes use Grammarly.
- A single idea should convey in each sentence.
- Social media posts reference.
- To deliver your point of view do research if needed.
- Start by telling a story, if you don’t know how to start.
- Your content should be skimmable; smash into small chunks.
- Design pictures with graphics, images or short clips.
- For the significance of the subject, include interesting facts and quotes.
Now you have many tips and tools, let's explore some guidelines related to formatting before you publish your blog posts.
Guidelines of Blog Format
- To organize ideas include H2s
When you start writing your blog posts content, it is significant to split up the paragraphs into small segments that make it convenient for readers to read easily and find what they want.
If you are just starting writing, concentrate on the all-embracing H2S you need to talk about, and you’ll be capable to diverge into sub-headings and generally as you continue writing.
- Core your pictures
This is an easy and simple way in little effort that makes your content more professional look. Grabbing the readers' attention by adding images is the best way that draws their attention of readers.
Centre your images are better when changing from PC to mobile devices. Even as the format moves from mobile screens or PC, the image that is centred will remain the main point.
- Alt text added
When you centered images in the blog, ensure that you add alt text with them too. Add alt text has the main advantage that it allows search engines like Google and others to rank your blog post better than the blogs that don’t have these items. Readers also reach your blog post if you have keywords related to their searches.
Along with the features of SERP, alt text images are advantageous to readers as they provide more availability. People can get a better understanding of images due to the image's alt text when they can't view them, and with the efficient technology, can be audial read clearly for the audience to enjoy reading!
- Make sure your sentence should be compact and short
On the layout of your blog post, when you start working ensure that your readers completely understand what you are trying to cover a blog.
With irrelevant explanations, you don’t need to feel pressure for extensions and if you make it concise it will be drawn more chances that your readers will obtain more benefit from your content.
- With a motive to use media
With little multimedia content break up the boredom of your blog post and add where it seems fit.
In comparison with blogs that have a black and white layout, readers will enjoy the reading blog with images, short clips, polls, slideshows and much more elements like that. These elements make the blog content more interesting and boost your on-page (SEO) search engine optimization.
Look at some real examples of blog posts and gain some inspiration on where you can start your first blog posts depending on the topic you select and the targeted audience.
Examples of Blog Post
- Blog post on list based
- Thought Leadership post
- Slideshare Presentation
- Newsjacking post
- Infographic Post
- How to Post
- Guest Post
Let's discuss these!
- Blog post on list based
Example of List-based post: 17 Blogging Mistakes to Avoid in 2021, According to HubSpot Bloggers
A mixture of lists and articles, posts that are list based are often called “listicles”. In the shape of a list, these articles convey information. To break the blog post into small sections, the listicle uses subheadings, that help readers take off and dissolve your blog content easily. Listicles has many tips and ways to solve the issue.
- Thought Leadership Post
Example: How HubSpot Customers are shaping the next normal
On a specific topic, thought leaders' posts authorize you to share competence and share your knowledge with your audiences.
In the first person, these items can be written, like in the above post; that helps to build trust with your readers so the audience takes your blog critically and you continue to write for them.
- Curated Collection Post
Example: 8 Examples of Evolution in Action
Curated collections are a special type of blog post listicle. Instead of sharing tips and ways for something to do, this kind of blog post shares real-life examples list as in concerning to prove a substantial point all have something in general.
In the above example post, Listverse has 8 real examples of evolution in movement between 8 different animals – beginning with the fleck moth.
- Slide Presentation
Example: The HubSpot Culture Code
HubSpot Slides is a tool for a presentation that helps the publicist deal with various information in an easy way that can be shareable. As a PowerPoint think like that, but for the website. Keep in mind, that blog posts on SlideShare help you to advertise your SlideShare so it can draw more visitors on-site.
Dissimilar blogs, on search engines, and slides post don't frequently rank good, so it needs a separate platform where they convey their message to their audience who looking for it. On a Blog post by fixing and concluding your SlideShare, you can share a huge amount of information and on Google give it a chance simultaneously.
If you want ideas for Slideshare, in the above example Culture Code of the company is placed in a presentation of Slides, anyone can get on it and learn the lesson and also forwarded it in a blog post.
- Newsjacking Post
Example: Ivy Goes mobile With New App for Designers
For hijacking, Newsjacking is another name; hijack your blog to spread important news about your industry. Although, the main goal of this news hijack post (a type of article) is to gather the attention of the audience give them a lasting professional piece of advice, and prove that learning your blog post is a reliable resource related to big events that happen in the industry.
By Houzz, the above example of news hijack was issued resource of home decoration and interior design related to a new app for mobiles that was inaugurated only for interior designers. App didn’t launch by Houzz, but for the audience of Houzz launching, the news is no less significant.
- Infographic Post
Example: The Key benefits of Studying Online [Inforgraphic]
Like the post on SlideShare, the Infographic post has the same aim. Above the example brief; it spread the information that the copy of a plain blog might not be the best layout.
For instance, when you share information related to statistics without irritating and confusing your audience, in a good format creating this data, an interactive infographic even can make your readers interact with your blog post content. It can help people to remember the information long-lasting even if they leave your blog post.
- How to Post
Example: How to write a Blog Post: A step by step guide
To understand this: you don’t need to look at another example as the blog post you are reading is itself an example. Solve a problem for your audience with a how-to guide like this one. For your industry, it is like a cookbook to enhance their grip on a subject strolling your audience by project step by step.
- Guest Post
Example: Your Bookmarkable Guide to Social Media Image Sizes in 2021 [Infographic]
Guest posts are like blog posts that you can use to add another view to your blog post. Like, on a topic if you want to get another expert point of view, then this guest post is best for you.
In addition, this type of post allows you to have multiple topics and points of view in your blog post. A guest post is a perfect solution if your customer is in trouble and you can’t solve it. If you start approving guest posts, maintain the guidelines of editorial to make sure that they have the same standards as your posts.
How Blog Post can be written
Now you go through many examples of blogs post, but still, you need to know how to create quality blog posts for your readers that will enjoy it.
- From buyer personas draw and what about you know your audience.
- Drag from the topic of brainstormed and from content strategy.
- From the existing discussion, recognize what is missing.
- Choose the type of blog post you want to write.
- Create multiple titles and select the best one.
- Create an outline and choose a keyword that is rich in H2s and H3s.
- Start to write your blog post.
- Review your blog post.
- To support your content add images, clips and other elements.
- In your, CMS upload your blog post.
- Identify the conversion way.
- To lead your audience to take action, add calls to action.
- In your content link to other relevant blog posts.
- On-page SEO optimization.
- Issued and promote the blog post.
- Over time trace the performance of blog posts.
Now briefly explain these steps for better understanding.
- From buyer personas draw and what about you know your audience
Keep in mind that you have a clear idea of your audience before start writing your blog post. Creating the buyer personas and knowing about their interest when choosing a topic for the writing blog post. Like, to start a business if your audience is millennials so you don’t need to give them any information to get started on social media, many of them already know about them.
Although you want to provide them information related to how to maintain the approach of social media. That type of twist helps you to issue your content about the subject your readers needs.
- Drag from the topic of brainstormed and from content strategy
To look back, if you already have a portfolio, then it will be beneficial for you to get brainstormed those post ideas or the existing strategy for content.
- From the existing discussion, recognize what is missing
The topic you select fills in the gaps of the pre-existing discussion. In the bunch of your topic, you have to fulfil the need that already has not been met. Apart from that, you take a risk of writing a blog post on that topic that are already taken many times.
When you try to beat high authority publications, it's very difficult to challenge such saturated search queries; but it is possible to rank among them if you respond to the queries that haven’t been mentioned in another blog post.
- Choose the type of blog post you want to write
There are many types of blog posts you can design, and all have various formats to come after.
Most common formats include the following:
- The List based Post
- The Pillar Page Post
- The “How to Post”
- The Newsjacking Post
- The Infographic post
- The “What is” Post
- Create multiple titles and select the best one
The title of your blog should tell the readers what to look for, so far should wait to want to know more about it. That is the reason when you finalise the title of a blog post, brainstorm multiple ideas and choose the suitable one for the title.
- Make an outline and choose a keyword that rich in H2s and H3s
Keywords rich with H2s and H3s use when outlining the main ideas for the blog post. They are going to be the main headings and subheadings that the audience generally searching for. Google crawls that information when ranking the content and indexing.
- Start to write your blog post
This post earlier told you about how to build the outline. You already design the main heading and subheadings, it's time to add the other layout.
Write about what you know and do some research if you want to collect more information. To back up your points, data, examples and other information when including external sources provide the proper imputation. In your blog post, try to find accurate information and add authentic data.
In your content, this is the chance to show personality. The blog post doesn't need to be informative, it can be filled up with humourous content if it set out in conveying your idea. It also matters in generating and maintaining the brand voice for your blog.
If you are finding yourself in trouble while arranging sentences together, you are not solitary. It can be challenging to find your “flow’, but there is a variety of tools available that will help in this process that arranging your content.
- Review your blog post
Proofread plays an important role in blogging; don’t miss it. A co-worker who is a grammar expert asked to edit and review your blog post. You can also use tools like “Grammarly” for grammar checking and “The Ultimate Editing Checklist” for helping in your proofreading.
- To support your content add images, clips and other elements
When you proofread your post, focus on adding other elements to your blog post. Many ways to make a good blog post including adding images, and video clips.
For your blog post, add a relevant image that is visually attractive. Content with images appears more prominently, in social networks. For the success of your blog, post visuals are more responsible.
- Visual Advent
Unattractive blog post liked by no one. It's not just about the images that make the post more attractive, other elements like format and arrangement also matter a lot.
In a visually attractive and well-organizing blog post, you will note that the headings and subheadings are used to divide the large paragraphs, and headings are styled in a good manner.
Let's suppose an example:
Maintaining the flow of your content makes it more professional and easy to read.
- Topics and tags
Tags are specified and explained in a post public face keywords. In your blog post, they allow readers to search for more content in the same list. In each post, abstain to add a list of tags. Rather add some ideas to the strategy of blog tagging.
Think about the tags as categories or topics and select 10-20 tags that indicate all the main content that you want to cover in your blog post. Then pin to it.
- In your, CMS upload your blog post
With all the optimised content, you fill up your blog post, now it's time to issue in your content management system (CMS). Instantly, you have the option to post your content, as a draft and save it. Or you can schedule it when you want to post it as per your strategy related to the posting schedule.
- Identify the conversion way
A conversion path is a process by which an unidentified website visitor becomes a well-known lead. It seems simple, but making an efficient conversion path needs a clear understanding of your target audience and their requirement. A conversion path is very significant due to on the web when you share content, you have the idea about the next move of your audience or other context give them a forward path.
The Flywheel of HubSpot is an amazing example of how its organization get and carries on the leads.
- To lead your audience to take action, add calls to action
A call to action is the main part of an advertisement, web page or content that motivates the audience to do anything. In your blog post, you can add them to lead your audience to the next step or conversion path.
Various types of calls to action involving readers:
- To get updated more about your content subscribe to your newsletter.
- Convert readers into your customers and try something at a discount or for free.
- With the downloadable content, learn more about the subject matter.
- In the domain of your blog, join an online society.
- In your content link to other relevant blog posts
After you complete your blog post, you have to connect relevant content overall. The most appropriate way to do this is to join the bunch of the same content. Overall in your blog post, keeping related content can give your readers more information and possibly enhance the rankings in search engines by communicating keywords.
- On-page SEO optimization
When you complete writing your blog post, optimize the on-page SEO of your post. How many keywords include don’t obsess over them. If there are chances to include the words you are targeting and it won’t affect the reader's experience, do it. If you can make keyword friendly and URL shorter, then go for it.
- Optimize headings and page title
Many software of blogging use post title as your page title, at disposal it is the most important element of on-page SEO. But if you followed our formula until now, you already have a working title that generally has phrases and keywords that your target audience is interested in.
Don’t complicate to fit your title in keywords where it finds not suitable. If there are clear chances to add keywords you are targeting in your headings and page title, then can add them. Trying to keep the headings short, it ideal length is 65 characters so it does not diminish in the result of search engines.
- For all the images write alt text
Alt text indicates the purpose of images as in Google is relevant to the content of your blog post. To the cluster of the topic by adding alt text interlinking and the keywords of the post, then direct users can Google better searches related to your blog post.
- Issued and promote the blog post
In your repository, share your blog across all the marketing channels. The more the reach, there is more possibility that readers reach your blog post.
The strategy of promoting your blog post through channels including:
- Email Marketing: To find share your latest post with your subscribers by email.
- Word of Mouth Marketing: To reach your content inevitably, actively guiding the people.
- Paid Ads: Inorganically, fix the budget for advertising on search engines.
- Social Media Advertisement: On your social media networks like Instagram, Twitter, and LinkedIn share your content.
- Over time trace the performance of blog post
Once your content is published on the internet, ensure that you are tracking performance over time so you can observe your strategy of blog post can work effectively or not related to your goals.
Analysis tools are abundant for website traffic, you can use these tools to get benefit from it to track the behaviour of the audience on your blog post on different social media platforms.
You can build your brand awareness by blogging, in your industry become a thought leader and expert, generate leads and enhance conversions. Follow the tips and steps in this article to be an expert in blog writing and publish your blogs.