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 Email marketing is a kind of marketing for sending emails to people interested in what you have to say. It helps you make more money by giving subscribers and customers helpful information to help them reach their goals. This section will focus on when to use email marketing, what it can do, some possible acts for you, and why it's essential.

Email marketing is a unique process of sending commercial emails to a list of people who have agreed to receive emails from you. You can use and follow email marketing to describe your contacts about your business to build a community around your brand and sales, like with a newsletter. You can also use email marketing to build a relationship with your customers.

Modern email marketing has replaced one-size-fits-website mailings and instead focuses on getting permission, grouping people, and making each message unique. It may look like a lot of work, but marketing automation does most of your work.

When You Use Email Marketing working:

There are many different ways to use email marketing, but some of the most common are:

  • The best way to build high standard relationships is to get to know one another
  • Engage with people on a different personal level to build relationships.

Benefits of email marketing:

Boost your brand:

The best way to keep your company and your services in the minds of your customers is to make them aware of them at all times. You can share blog posts or other valuable resources with your prospects using email.

Generate leads:

Make subscribers give you their personal information in exchange for something they'll find helpful. People will buy your products if you show them off.

Promote your products and services to people:

To grow your business, you should treat your customers to content that can help them achieve their goals. People who use email marketing get a lot of good things out of it

People worldwide send and receive emails, so if you want to reach your customers, email is the best way to do it. An email will make $36 for every dollar spent in 2020. Seventy-nine percent of marketers say that email marketing is one of the best ways to market.

Perhaps some of the best reasons to use email marketing are that you own the channel you send the emails to. Outside of compliance regulations, no one else can change how, when, or why you reach out to your customers.

Changes: (selling your products and services):

Are you putting on a sale or promotion? You can send an email marketing campaign to your customers to get them to buy more things from your business. In addition, try these email marketing strategies to get even more people to purchase from you:

People who sign up for your newsletter should get coupons or special offers on their birthdays or anniversaries in welcome emails. To re-engage your audience. Abandoned cart emails are sent when someone adds an item to their cart but doesn't check out.

 People know about the brand:

Email is great because it lets you talk to someone right away. One-on-one communication is at its best with this method of communication. People don't just let anyone into their inboxes these days, either, because they are more careful. It's a space only for brands and publications that you like.

Subscribers will think of your brand more often if you show up in their email inbox. When you send a personalized marketing email, your message will be more effective than if you don't know for sure that someone saw it. When you use email marketing, one of the significant advantages is that it can be huge. It means that emails can be sent to many people while still cheap (compared to other marketing channels).

3. Loyalty to the customer is the third thing to


Email helps customers stay loyal at every step of the buyer journey, from lead-nurturing to the moment they buy from you. Email marketing is also essential with sales CRM systems to make communication more efficient.

Examples of email marketing:

There are some examples of emails that are used in marketing. They can be promotional, informative, or serve a specific purpose in the buyer's journey.

Promotional emails:

Email marketing campaigns spread the word about special deals, new products, gated content like ebooks and webinars, and your company. There could be 3 to 10 emails in a campaign. They sent over a few days or even weeks.

A clear call-to-action (or CTA) is in every promotional email, called a CTA. The CTA is what you want the reader to do, whether visiting a page on your website or using a coupon to buy something. Your business's sales and marketing rhythm should decide how often. During critical times like Black Friday, you might send many promotional emails on the same day. The marketing calendar isn't as busy at this time of year, so there may be a few weeks between your promotional campaigns.

Emails with information:

When you write a newsletter, you tell people about what's happening at your business. The best way to think about this is to think of new milestones, new features for your product, or valuable content like case studies about your product. Newsletters are an essential category that helps you regularly keep in touch with your email subscribers. They can be sent weekly, bi-weekly, or monthly.

Even though newsletters don't have to be about "news," did you know they can be about anything? Ann Handley, an email expert, says that you should focus on the letter part. You're writing a one-on-one letter to your subscribers about something they're interested. When you send out a newsletter, you can share your best ideas, thoughts, and tips with your followers.

  • Announcements: Email is a great way to let customers know about company news, new products, changes to the service, and more.
  • Email is the best way to send important emails most of the time. Email is the best way to keep in touch with people if there's a problem with your website or shipping delays or if your system or software is down. It's safe, quick, and can match the formal tone of even the most important news.
  • Further reading: What Is a Newsletter, also by the same author. Definition, Purpose, and Advantages

Read More:

Re-engagement emails:

Re-engagement emails are emails that are sent again to get people to open. It is another type of marketing email that is very important. It is called a re-engagement email. A re-engagement email involves getting in touch with customers or subscribers who haven't been around for a while.

Shopify's platform is the subject of the re-engagement offer in this example. The customer can give their thoughts on the platform with unique discounts, birthday greetings and coupons, news about your product or service, and double-check their contact preferences to see if they want to be contacted by you again.

Are emails still crucial in 2022, or will they not be?

Email isn't a new thing. It was one of the first ways to communicate digitally back in 1971. Email marketing, on the other hand, has been around for 50 years. It's used today more than ever.

You might be asking yourself, "Does anyone still use email? The question: "Isn't social media the best way to market today?" Social media is best for marketing

. In the first place, email marketing campaigns can be more personalized than those on social media, so more people use them. Next, the costs for email marketing are a lot lower than for other channels, especially when you consider the reach and conversion rate of email marketing. It is part of what makes email marketing so good for small businesses, and it's why.

It is essential to note that email marketing can be compelling and profitable because it gives direct, one-on-one access to your customers' inboxes. Still don't think we're right? A look at the numbers is in order:

In 2020, more than 4 billion people worldwide will use email. People in America check their Emails at least once a day, and almost a quarter of them check their emails several times a day. Sixty-two percent of people said that email was their favorite way to communicate with small businesses. As a result of the numbers, not having an email marketing plan means that you won't be able to make sales or build long-term customer relationships.


People of all ages can use email. A wide range of people can see it, even those who aren't very tech-savvy.

We may live in the digital age, but not everyone is very good at using the internet. However, most people can check their Emails. It is the most common way to market your business on the internet.


Email marketing is very inexpensive. Most email marketing tools have prices that fit any budget. Need an email marketing service to get the most out of your business?

People can use many email tools for free. Sendinblue is one of them. These are great for people new to email marketing and who want to learn how to use the software before buying it. With nothing to lose, there's no reason not to try.

People who want to know which email marketing tools are the least expensive want to read this. Check out 12 alternatives to Mailchimp that are ranked by price:

You own the email list you have:

It would be wrong if your social media went away because you'd lose all your followers. You'd have nothing. But that's also what makes an email list unique: it's yours.

Some people will still be able to reach you even if everything else goes down. So, having your email list is very important. It is because you can get even closer to that audience. After all, email is personal.

Read More


Create an Email Marketing Plan:

You can learn how to build a good email strategy and send emails people to want to read. It only takes a plan to get things done (one that can be broken down into a few key steps). You can think of the following five steps as a starting point for your email plan. These are some things we're going to look into more in a little while.

 Choose the right software for it:

An ESP (email service provider) is the first thing you need to do. This person will send and manage your emails and your email subscribers. With so many ESPs out there, it's hard to determine which one is best for your business. As well, it's easy to get sucked in by shiny bells and whistles that you don't need (not yet, anyway). Take a look at your needs. Ensure you know which features are essential and which are nice to have. Make a to-do list. How good are you at making emails? In the beginning, you'll need a drag and drop email editor. Email templates will also come in handy, as will other things like a calendar. There are two ways to write emails: You can either write them yourself or use an HTML editor. Does this creepy sound feel like something you'd like to do? Look at what the email service provider can do for you in automated emails.

? Is your business going to send out transactional emails? These aren't email marketing, but they are still good ideas. Others prefer to keep all of their emails in one place, like Sendinblue. Some people prefer to use a separate service for these emails, like Gmail or Outlook.

It's also an excellent unique idea to think about what you'll need in the future when you buy a car. Do a few tests: Make sure you don't get too excited about the future. For now, keep your attention on the most important things.

Decide who your audience is:

An effective email is essential. Everything in marketing should start with your buyer persona. Find out what they want, and then make sure your email campaign fits their needs, just like everything else in marketing does.

 Decide what you want to do.

Get some background to figure out what you want to do with your campaign. You'll need to know the average email stats for your field and use them to guide your goals. As you can see, the benchmarks for each industry are very different. Using this guide will help you set goals for your team that are a good fit.

Make sure you have a good email list:

No, I don't think so! Users who have agreed to let you send them relevant content are on an email list. We'll talk about how to build your email list in the next part.

There must be a lot of ways for people to sign up to get your emails. Start with just a few people on your list. It can take a while to build. During this time, treat every single subscriber and lead you to get as if they were gold, and your email list will start to grow naturally.

 Decide what kind of email campaign you want to run:

Email campaigns can be brutal, so it can be hard to determine the best one. Do you send a newsletter every week? What is it a good idea to tell people about new products? Every marketer asks these questions all the time. The answer is up to you.

The first thing that is important that you can do is to learn about the different types of email campaigns that are out there. You c figure out which one is best for your audience. Set up additional email lists for different kinds of emails so customers and prospects can sign up for only the important emails.

 Make a timetable for yourself:

Decide how often you want to contact your list and tell your audience about it right away. This way, they'll know what to expect right away. People may unsubscribe from your emails if you don't do this. You could even get in their spam if they don't remember to do this. In addition, when you set a schedule, stay with it. It will help build trust and keep you at the top of their minds.

 Take a look at what you did:

It should not be a surprise. As marketers, we keep track of everything we do, and we do it very well. When you pay attention to every key metric, you can make small changes to your emails to make a big difference. We'll talk about which KPIs to watch in a little while. Now that you know how to make an email marketing plan, we'll look at how to build your email list.

How to Make a List of Emails:

Buying emails is not one of them. There are many important ways to build your email list, but buying emails is not one. Two things work together to get more people to sign up to make your list: lead magnets and opt-in forms. The Email Newsletter Lookbook is a guide for people who want to learn more about it. As a start, here's how to build and grow your email list:

Keep things together.

People focus on signing up for your email list because they want to get something free. It is called a "lead magnet." In exchange for their email address, your prospects get something of value. The offer can come in many different forms, and it should be something that your competitors will find helpful. Because people have become very protective of their personal information, there's only one problem with this. For an email address, you must give something of value in return.

Think about interaction with clients from a lead magnet that is relevant, useful, and makes your prospects' lives easier. It is how you should think about it. The following are some types of lead magnets you might want to make:

  • A book, white paper, infographic report, or study checklist.
  • a template for a webinar or a tool for taking a course
  • If you don't have much money or time, you can even use your content to make lead magnets.

 Remember that your lead magnet should be something that your customers will be interested in, too. Here are some rules to ensure you're doing good for your potential customers. Offer solutions and things you can do to get what you want. It provides some basic information that solves a mysterious problem and a realistic way to get there.

Make sure the asset is easy to use:

It doesn't matter if it's a PDF, a webpage, a video, or something else. Sometimes it Makes it easy for your new lead to get and use it.

Make your offer with future content in mind:

Getting a great deal only to be let down by the content that comes after is terrible. Make sure your offer aligns with the value you will add to your relationship, or you could lose trust.

When you make a lead magnet, think of it as a way to get to your paid service. In the long run, the goal of your email list is to lead people to a paid offer. For example, you might give away free content to show people how valuable your company is. The free content should eventually lead people to buy your product or service.

Each step of the buyer's journey should have a relevant offer. New leads will be at a different point in the buyer's journey, and you need to know which one. It's a good idea to discuss breaking up your list right from the start by giving different opt-in offers for other parts of the buyer's journey. The content they read can tell you how they think about things.

Read More:

Make a sign-up form

 that looks good:

 you need to get a person's name and email address to add them to your list. It's the bridge between your future leads and the great thing you made for them.

  • Here are some tips for making a form that people want to fill out:
  • Make a beautiful design and a good-looking header.
  • Your form should be branded, stand out from the rest of the page, and make people want to join. You want to get people excited about the deal.
  • Make the copy match the offer.
  • The goal is for people to give you their information, but not to trick them. Any information you put on your form should be accurate to the offer.

Keep the form easy:

 you meet your new customer. With a long-form that has many fields, don't scare them away! First names and email are good places to start.

Check to see if your opt-in form

needs a second look:

To get people to sign up for your emails again may seem like a bad idea. Some research shows that customers prefer a confirmed opt-in email (COI) over a welcome email.

Make sure the flow works:

Go through the whole process with yourself before you go live. Double-check to make sure the form works, the thank you page is up, and your offer is delivered as promised. When you meet a new person, this is one of the first things you think about them. Make it a good one. Next, let's talk about some email marketing best practices for sending marketing emails.


Marketing is all about social media, and it's the undisputed king. There's also email. People who do social media marketing should think of it as a grandfather or grandmother. Use it the right way, and it will still be good. If you're a marketer today, you might not be as good at the email or think it's a "cool" way to get in touch with your customers. However, email has been around for a long time and has proven to be an excellent way to connect people.


As long as you're using the primary strategy, email is still one of the best ways to contact your customers. Besides, it's also a great way to make money. It is possible to use your email marketing strategy to get people to use your app. You can also talk to your clients about your white label services or anything else that helps them meet their needs and wants.

It is a free tool that shows your emails and looks for things that might make them go to the spam folder and check out. You can run a focus on deliverability test to ensure your email gets to your recipient's inbox. Otherwise, it won't be able to open. Make sure you don't end up in the spam folder using this tool. It tells you what to do to avoid that and how to fix any problems you might have.

Email copy and subject lines can only go so far if your message ends up in spam. Deliverability issues can impact your email marketing campaigns, so it's essential to be proactive and run a test to ensure you're following the proper rules.

Here are some of the great best tools for email marketing to make sure you hit the mark every time.

 HubSpot's email marketing is excellent:

People who use HubSpot's marketing automation platform might not know about a new email marketing tool that can do a lot for small businesses. It's free, and it can do a lot for small businesses.

HubSpot Email Marketing's free version can send kickback emails from lead offers, thank you emails after a customer buys, or promote your current campaigns, no matter what you want to do with them. One of the best categories about HubSpot's free email tool is how easy it is. The device has a visual editor that you can drag and drop, and it also comes with ready-to-made templates that you can use right away to start making money right away.

What makes HubSpot Email Marketing unique is that other tools from the company, such as the free CRM. Starting an account gives you access to both devices. It means that you can build and manage your contact list and track how well your emails are performing, all from the same place.


The senderSender is one of the best free email marketing tools because it has features that ensure your emails get delivered. It's also easy to use. It lets you make beautiful newsletters without having any knowledge of HTML. Choose a template and add things like images, videos, and text to make it your own. You can check and personalize your newsletters for each person who gets them to make them even more effective.

Many people like senderSender because it has many valuable features, like a powerful analytics tool. When you send emails, you can see who opened them and clicked on the links. You can also see when. It tries to help you build accurate buyer profiles based on what your subscribers do to improve your email strategy and make exciting offers.


Sendinblue is a marketing communication platform with tools for email marketing, like customer relationship management and landing pages. Sendinblue's email design tools make it easy to make a good-looking email. There are more than 70 design templates. These templates are also responsive, so you can see how your design looks on any screen size.

After designing your email, you can try to use features like A/B testing and segmented recipient lists to make it easier to improve your campaigns and reach the people you want to get.


Omnisend is a very advanced eCommerce marketing platform that connects all of your communication tools into one place. One the small and medium-sized businesses can use it for free because it only allows you to send emails. It's more than enough for them. It lets you set up your emails to be sent automatically based on what your customers do, and it makes it easy to send them at the right time for your customers.

You can use its detailed information about your customers to send more relevant emails. Use time-saving tools like the Product Picker, which lets you choose all the products you want to include in your email. Also, you can add scratch cards, discount coupon codes, and gift boxes to make your emails even better.


SendPulse claims to be a marketing platform used for many different things, but its email marketing feature is the most popular. It comes with many professionally-designed email templates that you can easily change with a drag-and-drop editor that you can use to make changes. You can set these personalized emails to be sent out at the right time based on how people act, what events happen, and other factors.

SendPulse's subscriber rating feature is a great way to find your most important customers. It lets you focus on many people open and click on their emails and how many people read and don't read them. As a bonus, you can set up text fields that you can change to make your emails even more personal. You can change the name of the person you are emailing by gender, birth date, age, and job title.


In terms of email marketing tools, Benchmark email is a good one because it lets you make responsive emails that look good on any kind of device. Add images to your email, and you can even make changes right on the platform. Add effects, stickers, and text with the help of the email editor to make sure your message is seen by the people you want to reach.

You can choose from many pre-designed templates based on your industry, type of event, etc. People who are good at HTML can even use the code editor to make their emails from scratch. Dual-view lets you see your email design as you work on it, making the whole process easier.


Mailchimp is one of the best email marketing tools you've likely heard of. They have a free plan that lets you use essential email marketing tools like making and scheduling emails. It is a great email marketing tool because it has "smart recommendations." This feature gives you information about your audience that you can use to improve your marketing efforts.

The Content Manager makes it easy to make emails on the platform. You can store your images and files there for easy access. Mailchimp lets you set up your emails to send at essential points in the


MailerLite is one of the best free email tools on the market because it has features like a landing page builder and a pop-up customizer that aren't found in other email tools. With the drag-and-drop email builder, the device comes with a rich text editor and an in-built photo editor so you can make beautiful emails. MailerLite is a tool that lets you change the look and feel of your emails.

You can make responsive landing pages that match the emails you send, which will try to focus on more likely that people will buy from you. Your emails can be split tested to see which one gets the most clicks and sales. You can also choose to get a detailed report on your campaign from MailerLite. This report includes vital stats like how many people clicked on the link, unsubscribed, etc.


Sending effective emails can be challenging, but Mailjet comes with collaborative and straightforward tools that can help you do it. Customize pre-designed templates and send responsive emails that look good on any device, no matter their use. If you work with a group, you'll love the platform's real-time collaboration feature, making it easy for everyone to work together.

The email marketing tool also lets you add dynamic content so that you can send personalized and relevant emails to each person you send them to. It helps you get a lot more out of your email marketing. It also works well with your CRM to manage your mailing list from one place.


Moosend is a great email marketing tool that lets you automate tasks that are done repeatedly, which saves you time and money. You can make email campaigns based on what your subscribers know or do. Each recipient will get an email tailored to them, making them more likely to open and click on it and make a profit.

The email marketing tool provides you with a detailed report on how your campaigns are doing to improve them and get even better results. Some of your favorite apps make moving important information between different tools easy. As a bonus, it's one of the few free email marketing tools that won't put its name in your emails.

It is a simple email marketing tool on the Amazon SES network. On this list, there are a lot of free email marketing tools. Even though the free plan doesn't have as many features as some, it allows more emails per month than most.

You can focus on emails as you want. It makes it the best choice for a small business or person representing other brands. It also works with other apps like MailOptin and WordPress to make it easy to send and receive customers' data between them.


Litmus is a handy tool that you can use to test and track your emails. There are web clients and popular mobile devices that you can use to test your emails. Use Litmus to make sure your creativity looks good on any device. Litmus can send a test email to an address so that you can send it to your email service provider. You can test a properly more than 40 clients and devices with Litmus. Within minutes, you'll be able to see the browsers, ISPs, and devices that you want.

What do you want? Do you want to focus on testing your link to be faster? You will get an overlay of that email with the results for each connection. Using the ESP tracking report, you get information about how and where, how long the person spent reading it, and whether it was shared or printed.

If you want to pay for Litmus, you can get a free 7-day trial. The premium service costs $399 per month; the Plus service costs $149 per month, and the basic service costs $79 per year;

Mail Chimp:

You don't have to be afraid of Mail Chimp's links to funny YouTube videos or funny emails. You have to focus a lot of work to get statistics and send emails, improving your performance.

To send out a survey, you can even do that. It is an excellent chance for your subscribers to vote for the best icon for your app. The dashboard shows you how to import lists, make and send campaigns, and build your audience.

Work on your campaign while your import is taking place in the background, and you can work on it simultaneously. You can choose whether everyone on your list gets the email or only a particular group. The process is very flexible.

Creating a segment is straightforward. You can use filters to build contact subsets, use other features, or cut and paste from a recipient email address list. Tracking email options will guide the emails and which campaign links have the most clicks, so you just figure out how to improve them.

Salesforce or Google Analytics can link your website to the enhanced tracking option, which describes you to see how your website is doing. to focus on auto-reply, you must have a paid account. You can automatically send specific responses or group people based on what they do. After you send out your emails, you can use MailChimp to connect your social media accounts so that you try to post regular updates on Twitter and Facebook.

Pricing: MailChimp gives you a free account if you have 2000 subscribers or send 12,000 emails a month. For an unlimited budget, the price starts at $10.

Reach Mail

Use Reach Mail's Message Testing feature to compare the performance of as many as five separate email campaigns simultaneously. This feature also considers each email's different subject lines or content, so you can change the subject line wording or see how one email compares to the rest.

There's also a "test message" feature that lets you choose how many people from your subscriber list should be used to test the message. Once the "test campaign" is over, the system will show how many people opened and clicked on each version. Choose one that works best and set up the rest of your emails to be sent at a particular time.

Reach Mail lets you choose from hundreds of pre-made email templates or have one of their designers make one just for you. Using advanced tracking, you can see who clicked on your links, how many people shared your message, or who chose not to. You can send follow-up emails to people who clicked on certain links. Pricing of Reach Mail costs between $10 and $70 a month.

Target Hero:

As a piece of email marketing software, Target Hero has a lot of things you'd want. It is a great editor, an image hosting service, HTML and plain text emails, etc. Use this tool if you need a lot of different features to run your campaigns but don't have a lot of people to send them.

When you sign up for Target Hero, you'll need to follow the SMS authentication process. You can have 1,000 contacts in their free plan and send unlimited emails, but you have to pay for that. It costs $9.90 a month to have up to 3,000 contacts. The Hero plan gives you 5,000 contacts for $19.90, which is good. To reach up to 10,000 people, you can get the Super Hero plan for $39.90.


Drip is a versatile email marketing platform with many useful features, like message personalization, integration with e-commerce platforms like Shopify, and more.

It has two different tools for making emails, one that is visual and the other that is text-based. It helps make powerful image-based marketing and follow-up messages more personalized and targeted to each person who sees them.

Emails will always be relevant to the people who get them because it's easy to change the content. Even a bespoke conversion tracking feature lets businesses decide how an email marketing campaign is judged and how it works.

There is no charge to use the Drip starter package, which can hold up to 100 subscribers. In the Basic package, you pay $41 per month if you have 2500 subscribers. If you have more than that, the price varies depending on how many subscribers you have.

Mad Mimi:

Mimi's simple WYSIWG editor makes it easy to send professional-looking emails. You can easily add links to your emails.

In addition to making new email marketing campaigns, you can use the clone tool to copy movements. You can change the original document without changing previous versions of your work. It doesn't matter if you accidentally delete your email campaigns because you can always get them back. Phew!

You need to know how many emails were opened, how many embedded links were used, how many shares were made on social media, and more; you can use the detailed reporting tools. You can also find out what links a person clicks.

Mad Mimi works with Google Analytics to show more detailed statistics and track how many times people click on links. To get "forward to a friend" reports, you can get them and export them to Excel if you want to. When you send out an email, you can see how your social media activity is responded to right away. You pay $10 per month for 500 contacts in the primary account.

The cake mail:

CakeMail's tools will help you with your email campaign. You need to find the best mailing list or ensure your emails don't end up in spam; you can use split A/B testing or Spam Assassin. A Google integration for each campaign lets you see detailed stats on how well it's going.

Sending emails is a straightforward process. Just give your campaign a name, set your recipients, design your email, and choose a time to send it. It is all you need to do. Choose from twenty pre-made templates that you can change to your heart's content, or you can make your own. HTML-savvy people are going to love the option to make changes more quickly. Editing your email is also easy with the editor. You can add, delete, and move parts of your email like text boxes and Google Maps. social media elements, QR Codes,  and

The  Analysis Tools of email marketing use Google Analytics to show how many people open, click, bounce, or unsubscribe from your emails. Use this information to make lists of contacts based on how often they send emails and what they like.


AWeber's is a demanding tool to keep in touch with your customers. There are over 150 email templates that you can use to make creating an email go smoothly. Your email marketing account is best with other online services to help your business do more. It's possible to set up a service like Salesforce so that when you log into your account, you can see which customers are subscribed to AWeber emails and the emails they've already received from you.

Your AWeber account can also work with some of the most popular shopping cart tools, so you can add new customers each time someone buys something on your site. Make your apps and tools with the AWeber API at AWeber Labs. As long as you have this flexibility at your fingertips, you can use customer data to improve your marketing plans. If you sign up for AWeber's monthly plan, you'll get 500 subscribers, unlimited emails, and a 30-day money-back guarantee. It costs $19.



iContact's package is simple and easy to use. It comes with HTML coding options and marketing templates, depending on how much you want to get into your project. Easy-to-use tabs at the top of the screen let you make email campaigns and see how they work. When you try to open the email marketing app, you'll see an easy-to-use interface. After you pick a tab, the wizard will help you set up everything else.

iContact helps you correctly add a sign-up form to your website once you have a list of contacts. This way, people who visit your site can become long-term subscribers. You have a list of subscribers in a CSV or Excel file that you can use to find them. In iContact, you can add them to your subscriber list.

Create aliases and send out emails with specific filters to determine your target market. iContact also likes social media. It has Twitter and Facebook-friendly features built-in. The autoresponder feature sends messages at set times triggered by certain events. People get a short welcome message if they sign up for a newsletter. When a client's birthday is coming up, you could send them greeting emails with coupons that they can use.

iContact has special packages for small businesses that start at $14 a month and go up to $117 a month. Keep track of how many people read your emails or complain about them, unsubscribe from them, or click on links with the help of GetResponse. You will also see how many emails didn't get to their destinations. You can also find out why people stopped subscribing to your email list. The data is shown in pie charts and bar graphs with clear labels. After you send out an email survey, you can see a summary of the results.

A glossary, PDFs, video lessons, a glossary, and learning center articles are all ways to get help and help. You can get help by email or talking to someone in the chat room. They have different packages based on how many subscribers you have. The basic package costs $15 a month for 1,000 subscribers and goes up from there.


Following these steps, your campaign is done. There is a handy WYSIWYG editor in the Content section. It's used to make HTML content look good. Add images, move and drop things, format text, and copy and paste any text you want into your email. You can also save the text you want to use. Every time I run a campaign, I like the layout and format. Save to the library, and you're good to go. Zoho's campaign process is broken down into basic details, Content, and Audience. You choose the campaign's name and email address in this part. The last two are on their own.

Take advantage of user-defined tags by making fields with user-defined names. As soon as you add a new area, you can make more powerful tags. The products and services you're selling will help you decide what kind of fields and tags you create. The free test plan lets you get 2,000 subscribers and send 12,000 emails a month to them. A month's fee of $5 is charged.


It is how ToutApp is known in the email marketing world: It's like the Swiss Army Knife of the tools. There is a need for your sales team to be able to use templates is always there. ToutApp is very good at this. You also need to know which emails were delivered, which ones were opened, which ones were forwarded, links clicked, attachments opened, and PDF pages opened.

Mobile access makes it easy to get to all of the features from your smartphone. Use scheduling to figure out when to send each batch of emails. ToutApp connects to your CRM and lets you see data. It enables you to see how your emails are going at any point.

On top of that, there's an email chat feature that lets you get help right from your email. It's so cool. If you want to try out for a month, you can get one for 14 days. The basic package costs $30 a month.

This tool is called Lead Pages, and it makes it easy to make great landing pages. You don't even need to be a technically trained nerd to use it.

The lead pages

To have a solid online presence, you need to have a lot of different landing pages for your site. You don't need to focus on writing complex code in email for these pages. The editing template lets you make changes to landing pages whenever you want. There are 50 templates in total. Loading time on the website is a breeze because the code is easy to read.

They work together seamlessly with the best email marketing providers. A few clicks, and your landing page will be linked to the marketing platform you want to use. They have a lot of different monthly and yearly plans. The basic package costs $25 a month.


Email marketing emails promote a company's products and services or connect with its customers, like when a company sends out emails.

As long as it's done right, email marketing can help you make money.

The customer doesn't like it when email marketing is done wrong. The best marketing emails are designed for mobile devices, show customers that you care, and send them on a regular schedule while changing up the message.

Most of these free email marketing tools have a lot of powerful features, even if you don't want to pay for a paid plan. As a result, they should be able to get the most out of them while saving both time and money. Even if you need to buy a paid plan to meet the needs of your business, you'll find that many of them are cheap and flexible enough to fit your needs.