WHAT ARE MARKETING FUNNEL?
A marketing funnel is a way to get people to buy from you. If a company wants to get people to buy their products, it makes a "marketing funnel" or "purchase funnel." This is a map that shows how to get people from their first interaction with the brand to becoming a paid customer.This usually includes paid ads, social media, SEO, content marketing, and a lot of other things that people use to get their message out.
Even though the idea is simple, marketing funnels can be very complicated for a number of reasons. These reasons include:
- There are a lot of different ways to market your business (paid ads, SEO, etc.)
Your customers may have a wide range of pain points (a doctor who wants a survey tool may have different needs from a teacher who needs a survey tool)
- Every customer has a different level of knowledge about your brand. Some have heard of your brand and are looking for alternatives, while others don't even know that there are solutions out there.
If you think about these factors, it's easy to see how making a marketing funnel can quickly become very complicated. There's a good chance that you already have a marketing funnel, even if you haven't done anything to make it official yet. In this example, you can see what a marketing funnel might look like.
However, the truth is that most businesses have more than one funnel. In addition to writing blog posts, a business might also use paid ads, influencer marketing, or another way to get in touch with people. I'll talk about how to choose which channel to target, but for now, don't think there is only one way to get new leads.
Example of marketing funnel:
a blog post, an email list, a conversion podcast ad, and a landing page with a conversion influencer Post on Social Media > Landing Page > Conversion. A marketing funnel is a way to get people to buy your product or service on the internet, even if they don't know they have one.
You need to keep this in mind: Even though your marketing plan looks clear and simple on paper, it isn't always that way in real life. It is common for people to go back and forth as they actually go through your sales funnel. Because both Customer A and Customer B came in through content marketing, their customer journeys and the purchase funnels were very different, even though both came through the same method.
Now that you know what a funnel is and how it works, you might be wondering how to build one that fits your business and isn't too complicated.
Then, after making a marketing funnel that brought in enough valuable leads to sustain a seven-figure revenue, I wanted to share a marketing funnel framework that will help you consistently get leads, no matter how many resources you have or what industry you work in.
Marketing funnels are used to help people get what they want. A Funnel is made up of several steps. In the past, you may have used a paper funnel at the gas station to help you pour the right amount of oil into your car's oil reservoir and not all over its engine. This shows you how a funnel works. At the top of a marketing funnel, there is a big area that draws in a lot of people. Then there is a narrower area in the middle, and then there is even more of a narrower area at the bottom that only has people who are really interested in buying.
That's why the most important thing to know when you're building a marketing or purchase funnel is that you need to think about it from the customer's point of view. It will save you a lot of time and headaches if you do this. With this in mind, let's look at the different stages that customers go through when they buy something from a business.
Stage 1: (TOFU)
When you know you have a problem, the first step is to figure out what you need. To buy a solution for a problem that you don't even know you have, you need to know that there is a problem. You may have gum disease, but if you don't see or feel anything different in your mouth, you won't even think to look up gum disease on the internet.
However, if your furnace goes out in the middle of winter, you know right away that you have a problem and quickly move on to the next step in your buying process. In order to get the job done quickly, you might do a little research.
In the future, you'll need to learn more about other products and services. An example might be buying a drug from a drug store. It could be some time before the person takes action and looks for a solution.
Stage 2– Information Search (MOFU):
People start looking for more information when they realize they have a problem or need. This brings them to the second stage of the funnel, where they could become leads.
People use different ways to get information depending on the size and scope of the deal. As an example, if you know that you're hungry, you might do a quick search on Yelp for restaurants in your area. If, on the other hand, you want a new in-ground pool installed at your home, you'll have to do a lot of research on the Internet and call around. You'll also read customer reviews, visit showrooms, and talk with salespeople.
33% of buyers will spend more time researching products before they buy them in 2022 than last year, which suggests that this stage of the funnel is becoming more in-depth. Promotional content isn't what people are looking for at this point. They're looking to find out more about possible solutions to their problem. It's now time to look at other options (MOFU)
The next step is to compare the options that your article or ad has talked about. If you're going to buy something, the amount of time you spend in this stage will depend on what kind of thing you want to buy. If you say, "Well, I'm in the mood for Chinese food, not Mexican, tonight," you might be able to pick a restaurant.
If the customer is looking at marketing automation programs to help them improve the sales funnel they made, that would be a different story! Because these programs can cost $1,500 a month, they're going to get a lot more careful and thorough testing than other programs. They might ask for free trials of the different systems they're looking at, have online demos with each company's representatives, or watch training videos to get a sense of how each system works.
They might need things like pricing guides, guides on how to look at the landscape of accounting services, or guides on how to choose an accountant.
If you run a marketing services business, you might write about: marketing agency pricing tells a company if they should hire in-house or go with a marketing agency that charges a fee for their work. If you're thinking about hiring a digital marketing agency, you might want to check out these non-promotional, educational resources we've put together for you.
Keep in mind that customers who have already done some research aren't as interested in buying as people who have already done some research. If you don't have a lot of money, you don't have to start at the top of the funnel. Instead, you can start by focusing on people at the bottom of the funnel. This way, you can get the most conversions from the least amount of work.
The decision to buy comes at the end of the previous three stages. If they become a customer, the person has found out that they have a problem, looked at all of their options, and decided which one is best for them. When they're done, they'll be ready to pull out their money.
At this point, optimizing your website for conversions (CRO) is a great way to make more sales. You can also offer risk-free trials, money-back guarantees, and other deals that make it easy for people to buy your product or service.
Stage4 : Post-Purchase Behavior.
It's not over just because someone buys something. As important as what happens after the sale is what happens after the sale. Your customers are more likely to become long-term customers if they start out with a thoughtful onboarding process, personal attention, and all the resources they need to use your product well. And when they're confident, they're more likely to pass on their happiness to others in the form of product recommendations and recommendations from other people who have been happy with the product.
On the other hand, if your new customers aren't happy with their purchase, they're more likely to ask for a refund, write bad reviews, and tell their friends to buy from your competitors.
There isn't a lot of content you can make to help people have a good post-purchase experience, other than making a great product. If you make a good product that solves a problem, people will do what they want to do after they buy it. And there are some things you can do to help improve your post-purchase behavior. For example, you could write FAQs, make it easier for customers to get help, or ask for feedback on the buying process.
STEPS HOW TO CREATE MARKETING FUNNEL
Step1 : Awareness:
The first step in the funnel is to make people aware. Your product, company, or brand is what people who have a certain problem find out about when they go to this place because you are somehow related to that problem.
- When someone reads one of your articles on Medium, they hear the host give you a shoutout.
- They see one of your ads on Facebook;
- they search for something on Google and find your website;
- or they see one of your ads on Facebook.
Somebody who goes to a conference talks about you. They watch one of your videos on YouTube. People now know that you exist, no matter what. A few people may even become customers or clients right away if the problem bothers them so much that they don't want to deal with it any more. But it's fine. There is a note in their head that says your brand is linked to the problem they have. They know who you are now. And this is where the marketers come in, and they can help you.
Your job is to talk more about the problem that you are having. Bring attention to the problem. Persuade these people that it's important, and that it needs to be dealt with and solved. Make them aware of how to solve it. Connect your brand, product, or service to the problem. This is how you solve it.
To do that, you need to spread your net wide. The best way to get your name out there is to use all of the different ways people can find you. You should at least be present in the main places where your customers hang out, if not all of them.
· Use of Google:
You want to know something. Most likely, it's Google. If you have a lot of clients, they are the same. if they have a problem, they'll go to Google to find out how to solve it. Google it if they need help. The stats show that too. A lot of people search for things on Google every day. It has more than 90% of the search engine market.
- Use of Ahrefs:
This is how most people find us at Ahrefs. The Ahrefs blog is where we write about things. Google likes these posts. A lot of people search for words that are relevant to what we write. They find our content and read it, too. They think we're connected to digital marketing because they think about it. And if they need digital marketing-related content in the future, they'll probably think of us because they've seen us.
This is because they've seen us. We do research on the keywords that people search for on the web. We use our own tool, called Keywords Explorer, to find topics that our customers are looking for. This is when we try to reach as many people as possible, which is why we try to talk about bigger topics like "marketing funnel," which are more broad.
We look at SEO metrics to make sure that every post we write has a chance to get people to read it through search. Then we follow our 8-step SEO content formula to make sure every post is as good as it can be at getting people to read it.
"Marketing funnel" is the seed word in Ahrefs' Keywords Explorer. There are a lot of ideas for keywords that match that word. The process may be different for you. Then, you'll still need to look for keywords and do research on them. So, here's a framework you can use to do keyword research that can be easily changed to fit your needs, resources, and business.
Ahrefs is the tool we use, but you don't need it to do what we do. There are many free tools for SEO. Many of them are shown here. It's time to start your SEO process.
· Use of YouTube:
The second-largest search engine in the world is Google. In this case, you're correct. If you thought YouTube, you were right. Everyone knows YouTube. It's a cultural thing. It has changed us. There were times in the past when we had to hunt for DVDs to watch. Many videos are just a click away now.
Even though YouTube has been around since 2005, marketers still talk about video marketing as if it's something that's just now coming into play. People say it's going to be a good idea to keep up with in 2019. YouTube, even though it has one billion users, isn't getting much attention from businesses. A lot of people find Ahrefs through YouTube, too. As of today, we have 32,000 subscribers on YouTube and about 2 million views.
YouTube and Google have the same process. We do keyword research to figure out what we should make, and then we make high-quality, actionable videos to rank on YouTube.
When you want to find out what people are looking for on YouTube, you can use Ahrefs' Keywords Explorer.
Google is a great thing. Google can answer almost any question in the world. In that case, what will happen? Suppose it's a question that doesn't have an answer and you just want to talk.
Communities like Reddit, Facebook groups, Slack communities, and more are places where people who share a common interest come together to talk about their favorite things on the internet. Here, they talk about important things, ask questions, share problems, banter, and make friends. There is also a group for every subject you can think of.
If you want to reach your target audience, there's no better place to be. There are a lot of people who go to some of these sites every month, which you can get people to go to your site.
At Ahrefs, we know how important these groups are. That's why we share tips and participate in discussions all the time. For example, I spend a lot of time on Quora, where answer questions about marketing funnel.
· The audiences of other people:
Some people in your field already have a lot of people who read, listen to, and watch their work. You can get your brand, product, or message in front of a whole new group of people if you work with these "influencers." Think about it: people who have a lot of followers have been able to do this by giving their followers good information. Creating good content is hard. If you can show influencers that you can write good content, they will be more than happy to share it with their followers.
Podcasts aren't the only way to get ahead. You can speak at a conference, be a guest editor on an email newsletter, or write a guest post. To work with influencers in the way that best fits your needs is up to you!
You can start by making a list of people you want to work with and getting their email addresses. A personalized email is the next thing you should do. You want to find out if they would be willing to work with you. The more you show them what they'll get out of it, the better your chances of getting the job will be.]
Step 2: Interest:
The second step in the funnel is getting people to be interested in what you have to say. "Hooked": At this point, your customers are interested in what you have to say. When they've seen what you've written, they want to know more. They want to learn more about the subject.
They are very likely to start: "How to promote your website" might not be the first thing people think of when they think of SEO. Instead, they might think of terms like "link building" and "on-page SEO." Looking for experts and people who have a lot of power. So, they might look for "best SEO blogs" or "best SEO podcasts." This way, they can quickly get up to speed on what is going on in the world of search. Be the expert they want to follow and learn more about. When you show them how your product or service can help them, you want to gently push them into the next step.
- a) Rank for topics that have a lot of business value:
The first time your customers come to you, they have a problem. This is a bigger and less specific problem. People who are running a business aren't interested in SEO. They have a problem with "not enough people." So, they want to know how to improve that. They're looking for marketing ideas or digital marketing tips to help them with their business.
But after they've read a lot of content from us or someone else, they start to think in a different way. They know that they want organic traffic, and they know that the best way to get it is through SEO. They start to search for things that are more specific than before.
In the beginning, they search for words like "how to get backlinks" or "how to do keyword research." Instead of random marketing funnel ideas, they want specific SEO advice from someone who knows how to do it. Those are words that could be good for business. They are not only important to our business, but they are also problems that our product can help with, so they make sense.
When you are at this point, your job is to gently push them to the next phase. Yes, you should show them how to solve the problem. This is what you should do. Even though, you should also show them how to use your product or service to solve their problem.
Then think about it. There is only one thing that they care about: whether or not the problem is solved. Your product might help them solve that problem, but if it really does, you should say so. So, as you show them how to solve their problem, show them how much easier your product makes it..
It can be hard to learn how to do an SEO audit of your site. So, we wrote an article that explains how to do it and shows how much easier our tool makes it:
SEO audit process to get your Google rankings up.
We show you how to do an SEO audit and how much easier it is with Site Audit, which makes it a lot easier. A lot of people like this article because it does well on Google. A lot of people don't sign up for your product and then learn how to use it. I think that's why." In fact, it's the other way around. First, they learn about how to use your product. Then they sign up because they already know how to use it, so they do it.
Where should people follow you? This all depends on what kind of business you work in. As a business, you might want your customers to follow you on Twitter or Instagram. In some cases, you might want them to follow you on YouTube or sign up for your email list. If you use a social media site, put up call-to-actions that make people want to like, follow, subscribe, or sign up for your site or blog. In our blog, we have a few examples of this:
Ahrefs has an SEO blog. Link-Building Tips SEO advice is What you should know At Ahrefs, we have a lot of ways for people to keep up with us. Some of them sign up for our e-mail list. Some people follow us on YouTube. As a group, a lot of them belong to our Ahrefs Insiders page on Facebook. Some of our fans follow us on Twitter, and a few of them also follow Tim on Twitter.
These touch points let us talk to our fans and find out what they need or want. It also gives us a chance to move them down the funnel and closer to making a deal with them.
Step 3: Giving thought
Prospects now know what they need to do. They know what to do. And they know that you can help them with that. They'll look at other options and see what they can do. If it's a big-ticket item, this is even more true. Then, your job is to show them that you are the right person or company for the job.
When you work at Ahrefs, the thing we're most proud of is our big data. Our tools are run by it. Makes us stand out from the rest. It helps us run SEO research studies, like this one about how 91 percent of content doesn't get any traffic at all. This helps to make the idea that we have a lot of information more clear to us (and indeed we do). Our blog post about our SEO metrics is a way to show that the data and metrics we use are correct.
On top of that, our users write long, detailed articles (like this and this) about how to use Ahrefs and why we are the best tool for the job. These honest customer reviews are the best way to get people to buy.
c) Create a nurturing sequence that makes them want to choose you over you:
They're following you around. There aren't any signs that they'll buy. Then, how can you keep nagging them to buy more and more? Consider making a nurturing sequence. It's a series of emails that explains why you're different and how they should buy from you, as well as getting them ready to buy from you.
Keep in mind that you should show the value of your product. For example, say that your tennis shoes were made to avoid common injuries, like sprains. It's not a thing at Ahrefs. For business, we have blogging, which is different from what we had before In Blogging for Business, you learn how to get more customers by blogging. People who take this course can walk away with a lot of useful information even if they never use Ahrefs. But when you use our tools, you'll see how much easier the strategies are to follow.
Step 4: Conversion
The fourth step in the funnel is conversion. People buy things after they see them in the funnel. Prospects are almost sure that you are the right person to help them solve their problem. Finally, give them a "nudge," which is a strong reason why they should buy now. At Ahrefs, we make this simple by giving you Ahrefs Webmaster Tools. Prospects can try out all the features we've talked about in our tutorials by signing up for a free account. Is something different for you? Many things you can do here, like:
Use urgency. if a product is going to be out of stock soon, you can gently remind them about the fact. (Don't do this!); Take care to make sure that the checkout process is easy and smooth. If they don't want to buy, give them a discount to get them to. By the way, this is not a strategy we recommend or use. Find out why in this post. If your customers have a good time when they buy from you, they will be more likely to do so.
When people are ready to buy, they can also add some extras at this point. The basic idea of upselling is to sell your customers extras with the products they already buy.
GUIDANCE TO MAKE MARKETING FUNNEL ON TOP
A digital marketing funnel is made by building one (in 5 steps).
You know how a digital marketing funnel works now. Use these five steps to build one for your business.
1. Make ads and content.
A digital marketing funnel is all about getting people to know you, so your first step should be to make ads and write content. Objective information and trust-building content will help the audience find their way and, hopefully, get them to check out your site.
The list of possible ads and content formats to think about is very long:
- Ads on social media
- A pay-per-click ad is an ad that is shown when
- Widgets that show you what other people have to say.
- Videos are on the blog.
- Updates on social media
- The industry studies
What you put in your ads and content will depend on who you're trying to reach: people or businesses. If you want to reach people who buy your products or services, you can run Facebook and Instagram ads that talk about the benefits of using your products or services. Your blog posts can be funny, personal, and honest. Videos can be about things like "how product x helps people get a good night's sleep." With recommendation widgets, you can show and spread the word about your business to millions of people who might be interested in what you have to offer.
2. Make a good deal:
If you want to build a digital marketing funnel that almost fills itself with high-quality leads, you need to make an offer that makes people want to keep learning about you. An ebook called "The Ultimate Guide to Ecommerce Writing" could be sold by a copywriting company.
The goal of your offer is to pique the interest of people who come to your site by giving them something of value. Doing so will make them more likely to give their contact information and sign up for more marketing.
You'll also have to think about what kind of offer to make based on whether you're going after b2c or b2b customers or clients. Business people are more likely to be interested in white papers and case studies than ebooks, but they might not be interested in reading them. If you want to write an ebook, make sure to include some numbers and success stories from your field to keep people interested.
3. Set up a landing page to get people to come to your site:
When someone clicks on your ad, they will go to your landing page. This is where they will be when they do this. There, you can make your offer, show off your skills, and help people get a better idea of what you can do for them, until they're ready to buy your solution.
Some of the best landing pages:
- A clear description of the lead magnet you're giving away.
- Simple but eye-catching images are used.
- A form where people can put in their name and email address.
- There are things that build trust, like testimonials and safety badges.
- A powerful CTA (call-to-action)
4. Make a plan for your emails:
What is your email sequence? It's a series of messages that will be sent to people who sign up for your offer by giving their email address. To help prospects become more interested in your company, you usually send them four to seven messages over the course of about three weeks. An email sequence is a way to let your audience know that you're still around and keep giving them useful information until they're ready to buy.
A lead magnet and some tips for getting the most out of it can be in the first email you send to a new customer. A follow-up email can build on the things that were said in the lead magnet. A case study can be sent in the third email to show how working with you can be good for people. The rest of the emails can keep building trust until you send them an offer.
If you're getting an email from a business to business person, the content of the email will be different than for a business to business person.
When you send emails to people who buy from you, you can get to know them better. They can be fun to look at and write in a way that makes you want to do something. It also needs thought leadership and needs to know how to help the people it is trying to reach. This is true for a b2b email sequence. It's a good idea to read the Essence of Email to learn more about the differences between the two.
You'd also need to sign up for an email service provider that would help you set up your email sequence. One of the main things I like about AWeber is that it sends out automated emails (called autoresponders). You can use AWeber to set up your email series and push people to the last step of your digital marketing funnel.
5. Connect the lines:
Connect the parts of your digital marketing funnel in a way that allows people who sign up for your offer to get the lead magnet and your email sequence to start up.
It's easy to use Unbounce's dashboard. You can set up your offer, connect your email service, and put in a tracking code so that when a visitor signs up, the lead magnet will be delivered and they'll be tracked.
TYPES OF MARKETING FUNNEL:
In this article, we're going to talk about marketing funnels, which are funnels that start with some kind of marketing. Ads that are paid for could be a PPC ad, a content marketing campaign, a white paper download, an ad on social media, or even an ad that you see in real life! The point is that the first thing in the funnel is some kind of marketing campaign.
Other types of funnels that you might hear about are the following:
- People use funnels to make money from sales.
- Webinars are like funnels for people to sign up for them.
- Email funnels are the way to get people to sign up for
- This is how you make money from making videos.
- funnels that lead to a sales lead
- Flows from the home page
All of these track the same thing, even though they have different names. They track the steps a potential customer takes to become a customer. If you want people to buy from you, you need a funnel.
Sales funnels can be as different as your customers. It can take some people a few weeks or even a few months to decide whether they want to buy something. Sales calls, emails, videos, and blog posts are all "touches" that some customers need in order to be able to trust and understand your business.
Because a sales funnel is your whole business, it can be hard to figure out how to make one. When you start to think about setting up a sales funnel or changing the one you already have, it's a good idea to pick one type of funnel that will solve a single problem.
The first thing to do is get leads naturally, like through blog posts and social media.
It's also important to get leads from paid channels like Google Ads and Facebook ads.
- Setting up sales calls
- Getting people to sign up for webinars and other online events so they can attend.
- Figuring out how people pay
- Figuring out what makes customers leave
The lead generation funnel:
This includes things like getting traffic to your website and word of mouth. It also includes things like social media. Here, we'll talk about them more in-depth as we look at more funnel types down the list. Ads are the bulk of what this refers to.
Flow of content funnel:
Writing good content is one thing, but getting people to read and share it is a whole other thing. You know your work is good and helps your target persona. You are sure they would love the article, video, or webinar if they saw it.
How do you get people to see your content? Before you write any content, you need to think about how to make a content funnel. Each topic and concept should be researched before you start working on them. This will give you an idea of what you're up against.
It's likely that you already use webinar software, so if you want to use this funnel, you already use that software to run your live or automated webinar. There is no need to look any further than this list of the best webinar tools, if you don't know where to start.
Webinars are a great way to connect with your audience and show them what your business can do for them. But making a great, helpful, and interesting webinar and getting people to sign up for it are two very different skills that are rarely shared by the same person.
Automated sales call booking funnel:
If your business needs a set of calls to close deals, you're afraid of having an empty calendar even if it means you can have a coffee break for the first time in two years. An automated sales call booking funnel will save you a lot of time because it will do all of the booking and follow-up for you. A good incentive, a smoother booking process, and automated reminders will help you get more sales from even a small group of people even if they don't know each other very well.
Because your competitors have a lot more reviews than you do, you need to figure out why that is. It's not because their customers love them more, or because they happen to be very public about how much they love them. You, too, can get great reviews that appear on their own. A review funnel is just a clever way to get feedback from people.
Check out the surveys that go through the review funnel. Ask your whole customer base how much they like you, then choose the best and ask them to leave a review on a platform of your choice.
There's a reason Black Friday and Cyber Monday are so popular. Limited time offer sales funnel: There's a reason these two days are so popular. Limited time offers make people feel like they need to make more sales. A limited time offer sales funnel helps to make people feel like they need to act quickly all year long. In other words, the more personal an offer is, the more people will buy from it. This funnel can be combined with a welcome survey funnel to make a sales machine.
It looks more like a grid than a funnel when you see it, but it uses funneling strategies to make people want to buy things from the ad company. To build this funnel, you'll need:
Make ads for people at different points in their journey. This will help you reach them. Is this their first time hearing about you? Briefly tell us about your best deal. Have they interacted with your previous ads before? Tell them more about what they like.
WHY MARKETING FUNNEL CONSIDER IMPORTANT
There are many different things you can use a marketing funnel for.
- You can use a marketing funnel to get people to sign up and buy things, but you don't have to. There are funnels that you can put all over your website to see how people move through a certain flow of your site.
- Depending on what you want to track, you might want to see how many people signed up for your newsletter or how many people signed up for your signup page.
- Find out what your goals are and what you want people to do on your site, and then you can make a funnel for it.
- Then, when you have the data, you'll be able to figure out where the problems are and make your funnel work better for you. Let's look into that a little more.
Why Are Marketing Funnels So Good?
When you use a marketing funnel, you can get data, called a "marketing funnel report," that lets you see where you're losing customers. This type of funnel is called a "leaky" funnel because it lets customers you want to keep out of the funnel.
Let's look at your typical business as an example, then. : This is what a funnel might look like for them:
- Visited a site:
- signed up for a free test
- Used goods
- Become a paying member
- People do not have to use the product before they pay for it. They don't, but it's a good idea to keep an eye on it to see if it's a roadblock.
You might need to make changes to your onboarding process so people know how to use the tool or change the top of your funnel so you don't attract people who aren't in your target audience.
It's called the "customer's journey." The marketing funnel is a map of the whole world called the "customer journey." It is very important for businesses that want to improve their processes and increase conversion rates to use it. It can also be used in any type of business or industry, which makes it even better.
There is a funnel in marketing that leads go through. They go down from the top to the bottom. In the first few stages, leads figure out what they need and see your brand for the first time. People who are interested in your solutions read about them, look for more information, and then decide whether or not to buy from you. When it comes to lead generation, leads become marketing qualified leads and then customers.
If a business wants to make money, they can make a marketing funnel for any type of sale they have. Then, they need to do a mix of marketing activities for each stage in order to do this.
As a business moves down the funnel, it is important to have a well-thought-out content plan and build links. So, you can write an eBook and host webinars to show your expertise, build trust, and improve your digital marketing funnel's success rate. There are a lot of things you need to do if you don't already have a marketing funnel. Begin by taking small steps. Make a simple funnel, fix problems, and look for ways to grow.