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Brand Marketing 101: Your Guide to Different Kinds of Outdoor Signs

“Business has only two functions – marketing and innovation.”

- Milan Kundera

Sounds right, doesn’t it?

Marketing sure holds a strong grasp on your sales revenues. But blending it with innovative strategies is a surefire way to stand out from the crowd.

Thus, amidst the boom of digital marketing―banners, flags and outdoor signs are bound to make an impact.

That’s because:

  • They have a more realistic feel for the audience
  • They create long-lasting impressions
  • They add to your brand marketing gigs

More importantly, outdoor signs for business events provide both promotional and visual benefits too. Therefore, it’s essential for you to invest in an outdoor sign or two for your real-world marketing ventures.

The great thing is that these types of marketing mediums don’t come in one size or style. There are millions and thousands of templates for you to use.

Let’s have a look at the most popular outdoor signage for your business:

1.  Big Bold Banners

First up is the traditional outdoor signage aka the banners. This type of signage has got great traction in the past few years due to its large form printing purposes. That’s because banners give you the opportunity to grab attention from a great distance.

However, this is only possible when you select readable typography, stunning colors and proper placement. You’ve also got the choice of picking out either vinyl or pull up banners.

Where should you use them?

  • At the entrance of your building
  • As a backdrop for your outdoor exhibition stands/stalls
  • Hang them in shopping malls or community halls

2.  Fancy Flags

Promotional flags come in four different types.

We’re usually accustomed to seeing the rectangle flags displayed outside automobile showrooms and parking lots.

However, the latest promotional flag designs feature bow head flags, feather flags and teardrop flags too.

Their purpose is to attract attention through their unique designs and textured appearance.

Where should you use them?

  • At the entrance and exit points of an event
  • Dot your parking lot’s boundary with them
  • Team them up with your outdoor exhibition stall

3.  Dynamic Pop Up Marquees

Planning to participate in a business fair or tradeshow?


These corporate events are all about the drama and theatrics. That’s why we feel that marquees are the best way to amp your brand presence at this event. They provide you with a chance to utilize your cramped stall space for more marketing.

How? You can use customized marquees are created to don the brand logo/color and add slogans to it. Additionally, their colorful designs and unique construction ensures that you grab eyeballs in a sea of generic stalls.

The best part is that they can be used repeatedly for exhibition events all around the year. So you get great value from a single purchase.

Wrap Up

In a nutshell, banners, flags and marquees make for some high-impact signage for your outdoor ventures. That’s because they’ve got the power to lure in potential customer with their striking appearance and size.

Looking for more signs?

Vivid Ads has an assorted range of outdoor signs for your business. All you’ve got to do is choose your type and watch us create a custom-made design for your next gig.

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