A sound business card isn't just a tool for giving your information out to prospects but an opportunity to connect with a new option on a personal level. For that reason, digital networking tools lack the human factor of the equation—making them no replacement for traditional methods like paper cards.
A high-quality business card template or custom design is critical when crafting one's personalised piece and adding necessary details such as contact info and social media links (when applicable).
1. Logo & Tag Line
Make sure your business card is an extension of your branding. You can do this with creativity in shapes, colours, and words. Each one forms the heart of a brand's identity that will be instantly recognisable to others when they see it. Your goal here should be for people associated with (and remember) your logo/tagline because this makeup most of the brand too!
2. Name and Functional Job Title
Don't mistake putting your full name on a business card. When you hand someone your card, they will likely introduce themselves in return by their first names--not expecting that yours will be different. If it is not what they expect or wants to hear, this can lead to an awkward introduction later when things have settled down again; both parties know each other's names but don't feel comfortable using them because of something said in haste earlier about "David" versus "Dave." Save everyone some time after having met once before by simply calling yourself Dave from the get-go, so there aren’t any issues introducing yourself for who you are here!
What about your job title? As freelancers, entrepreneurs, or small business owners, you wear many hats. Which one do you note on your business cards? Use the one that describes your main function or primary role in the industry.
3. Contact Information
A business card is a personal connection between you and prospects. When creating your contact information, it's essential to keep this in mind because it will make the best experience for people who want to get in touch with you, whether they are calling or writing.
4. Contact Information
Nobody wants a business card without an address on it. Everyone has one these days, and they're typically handed out to show people you have other means of contact in addition to your phone number or email. However, there's more than just that reason for putting the website on cards--you want prospects inspired enough by its design that after meeting with them face-to-face, they'll go home right away and visit their site instead of any others! So make sure yours is designed ideally to provide information and encourage visitors immediately upon viewing.
5. Skills & Specialities
They know your name; they know your title. They've got your website, but at a glance, do they know what you can do for them? If you want to build business relationships with prospects, people must understand exactly why and how what you offer helps them out in their lives.
Think of specialties like haircare or medical care- there are some fields where the emphasis on specific skills isn't as strong because there's less demand from different demographics (for example, coding). But if someone wants to hire candlestick makers instead of novelists, then generic titles might confuse rather than clarify whether this person truly knows anything about writing novels!
A creative presentation will allow you to express yourself adequately.
This tip is the be-all-end-all of business card designs and serves as a holy grail for best results. However, even if you follow all these tips carefully but create an unappealing design, no one will contact you, regardless of how many cards are given out! It would help if you had your card's appearance or visual expression to succeed because it allows others to see who they're dealing with before any words have been exchanged about professionally or potential work opportunities.
Whatever you decide to do, and for the sake of everything good in business, don’t be bland! Give people a reason to contact you—even to say, “I loved your business cards so much I just had to call you!” You can continually deepen the connection from there.