Quick Tips on What Information to Put on Your Business Card
A good business card isn't just a tool for giving your information out to prospects but an opportunity to connect with a new prospect on a personal level. For that reason, digital networking tools lack the human factor of the equation—making them no replacement for traditional methods like paper cards.
A high quality business card template or custom design is key when it comes crafting one's own personalized piece and adding necessary details such as contact info and social media links (when applicable).
1. Logo & Tag Line
Make sure your business card is an extension of your branding. You can do this with creativity in shapes, colors, and words. Each one forms the heart of a brand's identity that will be instantly recognizable to others when they see it. Your goal here should be for people associated you with (and remember) your logo/tagline because these are what make up most part of the brand too!
2. Name and Functional Job Title
Don't make the mistake of putting your full name on a business card. When you hand someone your card, they are likely to introduce themselves in return by their first names--not expecting that yours will be different. If it is not what they expect or want to hear, this can lead to an awkward introduction later when things have settled down again and both parties know each other's names but don't feel comfortable using them because of something said in haste earlier about "David" versus "Dave." Save everyone some time after having met once before by simply calling yourself Dave from the get-go so there aren’t any issues with introducing yourself for who you really are here!
What about your job title? As a freelancer, entrepreneur, or small business owner you wear many hats in your business. Which one do you note on your business cards? Use the one that describes your main function or primary role in the business.
3. Contact Information
A business card is a personal connection between you and prospects. It's important to keep this in mind when creating your contact information because it will create the best experience for people who want to get in touch with you, whether they are calling or writing.
4. Contact Information
Nobody wants a business card without an address on it. Everyone has one these days, and they're typically handed out to show people you have other means of contact in addition to your phone number or email. However, there's more than just that reason for putting the website on cards--you want prospects inspired enough by its design that after meeting with them face-to-face they'll go home right away and visit their site instead of any others! So make sure yours is designed perfectly so as not only provide information but encourage visitors immediately upon viewing.
5. Skills & Specialities
They know your name; they know your title. They've got your website, but at a glance do they really what you can do for them? If you want to build business relationships with prospects, it is important that people understand exactly why and how what you offer helps them out in their lives.
Think of specialties like haircare or medical care- there are some fields where the emphasis on specific skills isn't as strong because there's less demand from different demographics (for example: coding). But if someone wants to hire candlestick makers instead of novelists, then generic titles might confuse rather than clarify whether this person truly knows anything about writing novels!
A creative presentation will allow you to express yourself properly.
This tip is known as the be-all end-all of business card designs and serves as a holy grail for best results. However, even if you follow all these tips carefully, but create an unappealing design, no one will contact you; regardless of how many cards are given out! You need your card's appearance or visual expression in order to succeed because it allows others to see who they're dealing with before any words have been exchanged about professionally or potential work opportunities.
Whatever you decide to do, and for the sake of everything that's good in business, don’t be bland! Give people a reason to contact you—even to say, “I loved your business cards so much I just had to call you!” You can always deepen the connection from there.