Large format printing is quickly becoming the most popular printing choice of businesses for their marketing material. It enables the printing of large pieces and gives life to your graphics that set your company’s advertisements apart from your competitors.
So, here are 5 essential things you should know about large format printing so that you can utilize it to the fullest.
1. Printing Process
The press lays down toner via the use of large printing nozzles. The ink is then directly applied to the product surface, which makes for a more genuine feel than when printing pieces are mounted to substrates. This printing process is quick and produces high-quality graphics, which makes it the perfect choice for full-colored content.
2. Types of Printers Used
The printing presses used for large format printing are roll-to-roll printers, flatbed printers, or a mixture of both. In a flatbed printer, the bed will have a substrate to act as a carrier to drive the material through the printer. These printers are a great option for anyone looking to directly print on less traditional or thicker substrates.
Roll-to-roll printers are often employed to print items like canvases, banners, or print on flexible materials like cloth that will come on rolls. These printers are ideal for a long stream of flexible material as the production is fast and without interruption. In combination printers, the flatbed is detachable, and rolls can be attached on each side.
3. File Preparation for Optimal Results
File preparation is vital to ensure that you end up with a high quality print. It is important to remember that the maximum width of large format printers is 61 inches. In order to produce a high quality image, you will have to use the highest possible resolution for your file to ensure that the quality of your content is not compromised upon enlargement. The printers print in standard CMYK breakdown so make sure to create your files in these separations for the best results.
4. Ideal Products
Large format printing is quite versatile; it can work perfectly for printing a whole host of materials. The most popular products for which large format printing is used are:
- Wall and Floor Graphics
- Tradeshow Signage
- Yard Signs
- Point of Purchase Displays
With large format printing, the major benefit is the large surface area of the product you will have. Also, large format printing employs UV cured ink, which will make your printed material more durable and will enable it to brave harsh weather conditions without sustaining any damage.
Another great benefit is that you get a variety of substrates – vinyl, cloth, glass, wood, corrugated plastic, metal, and foam board – to choose from.
No matter what your graphics require, large format printing brings high definition, durability, and large display areas that allow your content to be striking and offer you the visibility you need to make your mark.