Every trade show booth needs different marketing tools to stand out from the crowd. One such tool that will spruce up your trade show booth is a backlit display. Backlit displays are a sure-fire way to make a lasting positive impression on your visitors at trade shows.
Here are five benefits of backlit displays that make them the perfect advertising tool for your trade show ventures:
Trade shows have dozens upon dozens of brands competing against each other. You can’t afford to blend into the background with a traditional trade show display in such a competitive environment. If you want to stand out and be noticed by the crowd honestly, then backlit trade show displays are the way to go!
You need a marketing tool to make your booth space attractive and inviting to visitors – a backlit display can do just that. If you install backlighting to your trade show displays, your exhibition space will stand out even in a well-lit environment. The white LED lights installed in fabric backlit displays will boost the overall graphic impact of your trade show presence.
A well-designed backlit trade show display with striking graphics will immediately mesmerise your visitors. So, make sure that you choose the right words, fonts, graphics, and colours on your display. Without lighting, your collection will probably look good, but with good LED lighting, everything is undoubtedly going to pop.
The content and graphics will become more attractive and visible with a backlit display. Even the fringe elements of your design will become more defined. Plus, a backlit display will instantly send a more professional and chic impression of your brand to your visitors.
The printing process used for fabric backlit displays is dye sublimation transfer fabric printing. It essentially uses environment-friendly water-based dyes that are grassed and permanently etched into the fibres of your display, which makes your presentations washable.
This “green” printing process also allows light to penetrate through your display evenly, which adds a unique texture to them. It enables deep colour saturation, which results in a sharp and durable image that provides a fantastic visual impact.
Another great benefit of using backlit displays at trade shows is customising them to fit your needs. Plus, these displays are incredibly versatile, and you have a whole host of options to choose from – you can get fabric lightboxes, backlit popup displays, portable counters, as well as mobile fabric backlit displays that will fit in. Your suitcase!
5. Easy to AssembleBacklit trade show displays are straightforward to assemble. They usually come with an expandable pop-up frame and can be made and collapsed within seconds. Plus, they are lightweight and easy to carry, which allows you to prop them up anywhere you want.
The backlighting setup is integrated so seamlessly into the displays that you can effortlessly attach it to the frame. The fabric of backlit displays is also designed and sewn so intricately into the structure that these displays often appear frameless, which improves their appeal.
These fantastic benefits of backlit displays make them the best and most effective marketing tool you can use at your next trade show event.
