Real estate isn’t the only industry where location matters the most. If you have ever attended trade shows to promote your business, you’ll know how important product placement is. So when it comes to trade shows, the location of your custom built exhibition stands can be either a miss or hit.
The exhibit space takes up a large part of your exhibiting budget, so you wouldn’t want to go wrong with it. Since all booth spaces are not created equal, you need to put some thought into choosing the best location possible. Remember that if you end up choosing the wrong location it will affect the foot traffic your booth gets. Needless to say, it’ll affect your ROI.
So you need to know about the best exhibition stand locations that’ll help you stand out among your competitors.
· Island Booths
That’s the prime location you want to get. It will ensure you are in the spotlight. They are the largest booth on the show floor and can help you make a huge impact. These custom built exhibition stands are open from all four sides. If you use the space efficiently, you’ll be able to reap the rewards later. However, if your budget doesn’t allow such extravagance, you will have to do with an aisle booth.
· Corner Booths
Aisles can quickly become crowded, so it’s better to opt for a corner booth. Most trade shows have larger corner booths so you can kill two birds with one stone. Opt for a corner booth, but make sure it’s airy and looks inviting.
· Avoid Booths Near the Entrance
You may think approaching attendees as they enter the venue may be a great idea, but it’s not. The entrance area can quickly become crowded as attendees enter the venue. It’ll be difficult for you to cater to the chaotic crowd. So it’s better to let them enter, take in the surroundings and approach you at their own pace. Place your custom built exhibition stands away from the entrance and rely on your marketing to bring in attendees.
Final Words
It’s true that the right location can help with brand awareness, but it’s a sound strategic promotional campaign that’ll help you win. Take help from these best exhibition stand locations to plan your next trade show.
If you are looking for custom built exhibition stands to create a welcoming area for your guests, just get in touch with our team of professionals at Vividads who can design a creative exhibition stand for your next event. You can communicate your specific needs to our team and they’ll make sure the exhibition stand will help you make the right impression. Email us at sales@vividads.com.au to get a quote today or call us at 1300 72 16 14 for more information!
