There are so many different aspects of marketing to a business that it would be an impossible list to create in the first place. However, the main reason businesses do marketing is to grab people's attention. It is the same with content marketing; you want to get people to talk about your brand and recommend it to their peers. To stand out in this competitive digital world, you need to give your audience something they have not seen before. You want to keep them engaged and informed at the same time. There are many ways you can spin your product or service into a story idea.
What could be a better way to grab people's attention than having feather flags on your booth? The feather flag is one of the most versatile marketing tools for businesses and event planners. Feather flags offer you a unique branding opportunity that speaks to your customers. They not only attract customers, but hold their attention as well.
Feather flags have been used for decades. In earlier decades, the feather flags and other advertising flags were used by military forces to signify which islands they had conquered. Today, they are still used strategically to grab attention and make a visual statement. They draw people in by employing effective advertising and marketing strategies.
Why Feather Flags Are Important
Feather flags add color to any outdoor event - attracting people with bright hues and bold imagery. They also serve as a portable billboard, announcing essential information quickly and clearly to busy passersby. These flags have been proven to be the most effective method of attracting attention to a site or business, even from a distance, such as from the highway. They are easy to spot, visually eye-catching, and carry instant brand recognition.
Feather flags are the best solution for grabbing attention, hands down. Due to their ability to withstand high winds and outdoor elements, they can stand tall and shine for extended periods. For example, we have had flags out for months at a time — no need for additional stakes or bungees to keep them in place! The way flags move in the wind is something else entirely. It is fun to watch them flutter throughout the day, letting you know that your message is seen.
Also, because of the low cost, flexibility, and durability of feather flags, they tend to grab a lot more attention than other signage options. They are ideal for realtors, small business owners, and people who want to promote a product or service. People from all walks of life have begun to utilize these flags because they are effective.
Tips for Using Feather Flags Effectively
It is well-known that people are visually stimulated, and they are drawn to colorful, attention-grabbing images. This is why businesses use feather flags to draw customers in. However, it is vital to use them correctly to get the best results. Here are some tips for using feather flags effectively:
Display Your Custom Feather Flag in a Prominent Place
You will want it to be seen from a distance, so if you place it on the sidewalk in front of your business, it should be near the street. If you place it outside your business, you will want it to be facing the door so that people can see it when they enter.
Make It Readable for People Driving
People driving by do not have much time to read the whole flag, so you need to get your message across quickly. You must pick the right words and images when designing your feather flags. Also, make sure it is big enough that people driving by can tell what it says! You want people to be able to see what you have to say as they speed by in their car.
The ideal size of your text or images will vary depending on how far away the cars are from your feather flags. A good rule of thumb is that you lose one inch of readability for every two feet away from the flag. So if the road is thirty feet away from the flag pole, then the text should be fifteen inches tall at least.
Make sure that what you are putting on your flag is visually appealing and relevant to your business. For example, if you have a special announcement or promotion, put that on the flag. The more eye-catching and unique your custom feather flag is, the better!
Use Only High-Quality Flags
Low-quality flags tear easily and can look faded and worn out quickly, which is unsuitable for a business. You want your custom feather flag to last as long as possible, so make sure you get one made with good quality materials that would not deteriorate in the sun.
5. Use Bright Colors
Feather flags come in different colors, from red to yellow to blue and green. Make sure your color selection fits well with your logo or brand colors. For example, if you are a company that sells food products like burgers or pizza, choose bright colors such as red and yellow. Colors like these tend to attract hungry customers!
6. Add a Solid Call to Action
By adding a solid call to action, your feather flag may become more than just an outdoor sign. An evident design can help you attract potential customers, but you need an excellent message to convince them that they have to have your product or service. The call to action is the part of the message that compels a person to move forward with the purchase. It is not necessarily a command to buy right now, but it should encourage people who see your feather flag to take some action — visiting a website, downloading an app, or stopping by your store for more information.
Feather Flags vs. Online Advertisements
These days, most business owners understand how important it is to have an online presence for marketing. There are many ways you can advertise your business online, such as through social media, email marketing, blogging, and search engine optimization SEO.
But did you know that offline advertising can be just as effective? Many businesses are not taking advantage of offline advertising opportunities because they are too focused on online marketing strategies. However, feather flags and other outdoor advertising flags have experienced a surge in popularity over the past few years. While many businesses have been moving their advertising budgets to online spaces, some savvy marketers are returning to traditional methods like flag banners and using them in conjunction with digital marketing strategies.
Here is some information about why feather flags grab people's attention more than online advertisements and are suitable for your business:
1. Less Competition
Today, most business owners realize the importance of having an online presence and focus on creating an effective website and social media profiles. If you want to get ahead of your competition, switching up your strategy and using offline methods can help you achieve this goal.
2. Feather Banners are Physical
One of the main reasons feather flags work better than online ads is that they are physical objects that stand out in any environment. So when you see them on the side of the road or in a parking lot, it is much harder to ignore them than an online ad. If a banner looks interesting, people will stop and pay attention to it.
A feather flag draws attention to itself because it moves. A flag flap in the wind is always more captivating than an unmoving poster or sidewalk sign. Even if the weather is calm, a feather flag can be set up with a portable fan to generate some movement.
4. Use of Color
Feather flags use bright colors like red, yellow, and orange that catch people's eye immediately. Online advertisements do not typically use these colors as they can be a little too loud for the eye.
5. Size and Shape
You can be creative with your feather flag design by making them whatever size and shape you want. In contrast, online advertisements can only be created within specific parameters unless you spend more money. Most online advertisements are rectangular, not allowing for much creativity.
Feather flags are a great advertising tool to use for any business. Feather flags are pretty cheap, and you could even make your own. You could grab people's attention with one at almost any event, concert, outside of a store, etc. Whether you are looking for more exposure or adding more personality to your business, feather flags can get the job done well. Plus, they look pretty great. So go ahead and give them a try—you may be surprised by the result.