We live in a digitized world where marketing is mostly done using technology. In such a world, you’d think that old school marketing strategies and tools wouldn’t generate as much traffic as they used to back in the day. However, this couldn’t be further away from the truth.
There are still a lot of offline marketing tools that have the power to generate some much needed buzz. The catch is that you need to know exactly how to utilize these tools in order to gain maximum profit from them.
So, without further ado, let’s look at 5 of the most effective offline marketing tools and strategies and how to employ them to generate maximum buzz.
1. Leaflets and Flyers
Using flyers and leaflets are definitely the most common and effective types of offline marketing strategies. Although both these are pretty old school ways of marketing your brand, product, or event, both are still widely used tools, which is enough proof of their success. People simply love visual details and striking graphics.
You can give your leaflets and flyers a modern touch by following the designing trends of our times; use minimalist and clear graphics, but also keep the message and context eye-catching to generate buzz. Depending on your content, you can make your leaflets and flyers playful and creative to attract a viewer’s attention.
Make sure to place or distribute your leaflets and flyers in places and locations that see the most traffic. You can also stack them up in popular shops or simply place them in popular magazines stacked on newspaper stands.
2. A-Frame Signs
A-Frame signs work as a great offline marketing tool. They simply cannot go unobserved if you take care to place them in strategic locations. A perfect example of this is to place an A-Frame sign right next to the door of a mall or store. All consumers are bound to spot it while walking in through the doors!
Make sure to place interesting advertisements, offers, discounts, etc., on your sandwich board display and spruce it up with bright colors and visuals to attract the attention of all passersby. You can also use them, to promote your brand products and to provide pertinent information such as a new product launch or a store opening.
3. Visit or Create Industry Events
Grand trade show events or even small marketing events that you organize yourself are a great place for offline marketing. They are the perfect place for you to network, hand out your business cards, pamphlets, sample products, and anything else that you can think of.
Organize such events and invite other industry fellows to network with them and to foster new business relationships. Such events also provide you with the perfect direct marketing opportunity where you can connect with potential consumers on a personal level.
Although brochures are quite similar to leaflets, there’s a big difference between the two. Leaflets are mostly based on one, or at most, two to three pages and hold only pertinent advertising information. Brochures, on the other hand, are a much more extended version of them.
You can add every little detail about your brand and products into a brochure. You can make it comprehensive and add various pictures. You can also add your business’s origin story in them! You can add pertinent information about upcoming events, new products, and future plans in varied sections of your brochure.
The best place to hand out brochures is at an industry event since the visitors that come to such events are most likely to be interested in what you have to say and will actually sift through your brochure for any information that might pique their interest.
5. Wall Posters
People really do love visual art and content and striking posters that fall perfectly into this category make for the ideal marketing tools. You can put up posters marketing your events, products, company, etc., all around the city in various high traffic locations.
The more visually appealing and legible your poster is the more likely it is to garner maximum buzz. People will at least glance at your striking poster, so make sure the information you want them to receive is clearly visible on it. They also work best as subliminal marketing tools, since your company’s name or your product offerings get etched into passersby’s subconscious.
Add these effective offline marketing tools in your marketing plan to gain a competitive advantage!