Tips for Creating Effective Business Flyers
Want to make flyers that people will actually want to read? Here are some tips for writing effective business flyers.
A flyer can be an important marketing tool, but it's easy for them to become wasteful expenses if you don't know how much your budget should really go towards printing costs and distributing the pieces. Use these ways of creating awesome business flyers as a guide!
1. Keep your content brief.
Considering the design and the size of your flyer, the area where you could write content is limited. Don’t overwhelm your reader by squeezing in a lot of information. Write your content in a concise way. Leave only the essentials.
2. Divide your copy into digestible sections.
The appearance of your text can affect your reader’s interest. At first glance, long paragraphs look like giant walls of text that could turn off your reader. White space, that is, the area around a particular design element, helps alleviate this strain. For informational business flyers, divide your content into sections with headings to make it pleasing to the eye.
3. Use bullet points and infographics.
In line with presenting your content succinctly, try to summarise data by using bullet points and charts. This would make the information easier to understand.
4. Create a catchy headline.
The headline will always be the first line of text that your recipients will read. So try to make it catchy to hook them to read further.
5. Add a call to action.
One of the most important parts of your content is the call-to-action statement. The call-to-action tells your reader what they should do after reading the information. “Call Us” or “Order Now” are common examples but feel free to be creative.
6. Don’t forget to add directions.
This holds for both online and offline businesses. Add directions to your physical shop or put your website address. This makes your flyer useful to the reader as a future reference.
7. Include your contact information.
This is pretty obvious but can be easily forgotten. Always put your contact information on a flyer. The bottom part is usually the ideal place for easy access.
8. Always proofread your content.
It’s off-putting when there are mistakes in your content. Small things like spelling or grammar mistakes could steal the attention of your reader from the information itself. So always proofread your content before submitting it to your printing service provider.
9. Communicate using your target market’s language.
As with all marketing strategies, your flyers should fit well with your target market. This is highly dependent on your buyer persona. However, it’s always a good practice to use language that is easily understandable by your target market.
10. Use compelling testimonials.
If you are planning to use testimonials to promote your products and services, choose well-written ones. Reviews that focus on a specific product or business details are great starting points.
11. Use colours that support your message.
Colour psychology is not a new thing in marketing. The use of color can evoke a particular emotion from the reader. Use it to enhance your message. Take advantage of full-colour printing – all online printers offer this.
12. Limit your font choices to two or three.
Using multiple fonts often makes your design visually cluttered. Two to three typefaces are ideal when creating flyers. Additionally, choose fonts that are easy to read, even from a distance.
Vvid Ads offers top quality business flyers with customizable options and lightning-quick turnaround. Visit our business flyers page to start your flyer marketing.