Bollard sign marketing is becoming extremely popular and is a growing marketing trend. It is speculated that by 2025, the number of bollard signs will have more than doubled. So, what is this form of marketing and why is it so popular? We’re going to take a closer look and answer two major questions you might have, here:
What is a Bollard Sign?
Bollard signs are specially designed sleeves that are placed on top of a bollard. Most brick-and-mortar stores have bollards in the front. In essence, a bollard is a small post which is used to block off or guide the flow of traffic.
Usually, they’re nothing more than a post but more businesses are using these for marketing purposes. Bollard sign marketing allows them to make the most of available space and get their target audience interested in their products.
Additionally, bollard signs also refer to very narrow and small A-frame boards. These imitate bollards to a certain extent and take up less space than traditional A-frame signs.
Why Should You Pick It?
Since it is relatively low cost, investing in bollard sign marketing can be an inexpensive way of getting your message across. But why should you pick this option? You should pick it because it offers you several benefits that enhance the overall value of this mode.
The following are some of the benefits you can enjoy when you are marketing with bollard signs:
1. Prime Location and Visibility
If you’re situated on a busy street, your signage needs to be prominently displayed to attract the right audience. Bollards are situated in prime spots in busy streets. While their sole purpose is for them to direct or block traffic, adding a sleeve on top instantly enhances the visibility of the bollard and your business too!
2. Directs Traffic to You
Now that you can reach out to audiences on a prime location with your sign, you can direct them towards your shop. It’ll give you a leg up on the competition and allow you to easily get more foot traffic. Businesses mentioned on bollard marketing signs that people see are more likely to get a visit by that person, especially if they are looking for similar products.
3. Enhances the Customer Experience
Most people believe that the customer experience starts as soon as the customer is at your doorstep. However, you can start it one-step earlier with your bollard signs. In this case, the customer will immediately get a sense of your business when they’re on the street. It will naturally draw them towards your shop. It also sets up an expectation for immediate service, so be ready to deliver on what your bollard signage is promising.
4. Perfect for Promotions
Bollard marketing signs are especially suited for use in promoting your products and services. If you are running special promotions, giving discounts or more, bollard signs are perfect for this. Bollard signs are also double-sided so you can have a larger outreach when you’re looking to promote your products.
By paying attention to these, you can learn more about bollard sign marketing and enhance your business with ease.