Using Floor Graphics to Advertise and Guide

A man placing a red arrow

Since all industries experience very tough competition, it’s vital for businesses to come up with better and more effective marketing solutions. A highly underutilized surface for marketing and advertising is none other than the floor! While it may appear like an unusual place for advertisements, it’s also what makes your business unique.
A fantastic way to make the best use out of unutilized floor space is to place floor graphics. Making an incredibly bold statement, floor graphics not only manage to grab the audience’s attention, but they also serve as an effective way to guide customers.
Apart from the multiple benefits that floor graphics offer, their main purpose is to advertise and market a brand or product while directing customers to integral parts of a shop or business.

Floor Graphics Provide Directions

Floor graphics are a highly underrated way that provides directions to your audience or customers. When customers visit your business or shop, they want to find what they are searching for in a quick and smooth fashion. Navigating through a store is especially difficult when you are a first time visitor. So, instead of making your visitors feel lost, you can set up directional floor graphics to help guide them.
It’s no surprise that many shops use banners and other signage to guide their audience, however, wayfinding floor graphics serve multiple purposes while utilizing minimal space. Here are a few ways in which wayfinding and directional floor graphics benefit your business.

Guide Your Audience to Store Departments

Wall signage or standees not only take up a lot of space, but they also obstruct pathways, making it challenging for your customers to move around easily. Moreover, these signs can also be obscured by individuals standing near them, which makes it difficult for your customers to view them. Wayfinding floor graphics, on the other hand, can be placed at integral places, making it super-convenient and easy for your customers to navigate around the store to find what they are looking for.

Guide Audience to the Most Popular Products

Directional floor graphics can be used to direct and guide customers to your special products. By making these graphics a little more promotional, your customers can navigate through your store easily.

Floor Graphics Help in Advertising and Promotions

Floor graphics are a phenomenal marketing medium that can be used for advertising and promotions. If designed attractively, floor graphics are extremely effective at grabbing customer attention. So, if you are looking for a way to advertise your products or display new promotions by utilizing minimal space, floor graphics are your answer!
Moreover, they are a highly cost-effective and budget-friendly solution as compared to other marketing mediums. Floor graphics can also be used to enlighten customers by highlighting the unique features of products. Furthermore, when placed near checkout lines near point-of-purchase displays, these eye-catching graphics also encourage last minute purchases.
All in all, floor graphics serve a variety of purposes including providing directions, advertising and promoting products while utilizing minimal space. If you’re searching for some great directional or wayfinding floor graphics for your business or shop, reach out to us now!

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