COVID-19 Update: It is business as usual at Vivid Ads and we are open for business! Read more about the current situation here. Find out more

8 Tips to Create an Effective Poster

Wall Decorated with Posters

A Great poster is one that brings in a lot of needed attention to your cause! But how do you make such a poster? Well, here are 8 designing tips that will make your poster stand out from the crowd.

1. Sketch Out Your Idea

Sketching your idea, design, or thought is the best way to know just how your poster is going to turn out. It will help you organize all the information in one place. You can also work on it digitally; simply use a digital tool to test out design ideas and keep incorporating your themes, text, and formatting to it. You can also download poster templates and play around with them to find your own design.

2. Pick an Attention-Grabbing Title

Your title or headline should be such that it stops people in their tracks! Take your time to think of the most perfect title for your poster— one that perfectly captures the essence of your content. Just make sure it is succinct, clear, and creative.

3. Select a Complementary Color Palette

A complementary color range can enhance the look of your poster. Make sure you choose colors that match with your content. Bold colors won’t go with posters that have somber content, so resist that temptation to add unnecessary colors. A trendy palette is pastels; see if they go well with your concept. Just experiment with different colors till you land on the perfect palette.

4. Test Your Typography

You can use typography smartly to create minimalist, impactful designs. Just make sure that your chosen font is legible from a distance. If you happen to have a short headline, then you can experiment with decorative or unique fonts. If you are using more than one font, make sure your chosen fonts go well with each other. Choose your font type in accordance with the context.

5. Nail the Imagery

If you choose a good imagery, it will bring life to your poster. It could be anything including a photograph, a hand-drawn illustration, or even a stock image! Just make sure it is free to use, is of high quality, and goes well with your content and you are good to go!

6. Use that Negative Space

Use the space available to you in creative and fun ways. You can effectively express a lot without using many words. Using negative space is a good way to invite attention without over-stimulating the viewer with a poster loaded with visual information.

7. Design for Your Audience

Every element of your poster should be chosen by looking at its value addition to your target audience. A poster design that does not resonate with your target audience will not yield any favorable results for you. For instance, club and concert posters are typically stylized and feature tidbits of the most relevant information, while posters designed for fundraisers are filled with information pertaining to the cause.

8. Include a Good Call to Action

CTAs are important since they get the audience to act on the information provided by your posters. A good and effective CTA is highly visible. Your poster should be designed in a way that it takes the viewer’s eyes to the CTA and encourages them to act on it.

Simply follow these tips to end up with a highly effective and memorable poster!

Category