Use Tradeshow Giveaways & Contests to Drive Traffic
One of the best ways to attract traffic to your stall and generate more leads at a trade show is to set up in-booth contests. A well-executed contestcan lead to a windfall of traffic and could be just the thing you need to breathe new life into your event marketing endeavours. Contests can help you generate more prospects and are a great way to boost your company’s marketing efforts. In the following article, we will discuss some of the most popular and time-tested ways of generating more traffic to your stall and engaging with prospective customers.
Promotion before the Show
One of the things that you need to do is drum up interest regarding the trade show. All kinds of games and contests have an incredible ability to attract large crowds, but only if done correctly. Start off by promoting your contest before the trade show begins. You can send an email to your current clients regarding the contests and activities that are going to be held at the show. Make sure that you send the email at least a month or two in advance. You can also check with the organisers of the trade show to capitalise on marketing opportunities before the trade show begins. For instance, you can put up an ad in their newsletter to advertise the activities that are going to be held at your booth. On top of that, you can also broadcast the game show live on Twitter or on Facebook while using hashtags, so that attendees can remain in touch and get live updates on whatever’s going on.
When planning any new game or contest, make sure that you focus on client engagement. For instance, you can give a staffer the job of playing game show host so that they can announce the names of contestants to the audience. Also, make sure that the focus of the contest remains firmly on the product or service that you are marketing. You should create games and questions that are all about your products; this serves as a way of marketing your products. You should also try to create a layered theme that serves as the backdrop and will help boost your brand’s image.
Have a Plan for Generating Leads
Always keep in mind that trade shows are usually themed for certain industries, which means that the main aim is to generate as many leads and prospects as possible. Make sure that you create a lead-generation plan that you can use to target prospective clients. Try to get the numbers of as many visitors as possible so that you are able to create a qualified network. Also, be sure to change the contests and games taking place at your trade show booth at regular intervals to keep people interested. Of course, you will have to factor in your budget as well, so it is best to come up with a contest that doesn’t cost a lot of money to carry out!