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The Top Five Ways to Bolster Trade Show Booth Traffic

Is your company or business attending a trade show in the near future? If it's your first trade show or you are relatively new to the business of trade shows, you may not know all the ins and outs of how trade shows work and how you can use them to your advantage.

Getting ready for a trade show can be stressful, especially when you are worried about how your business will be received by those visiting the show. You need to know how to promote your business or company and increase tradeshow traffic. Here are five ways to bolster traffic to your trade show booth.

Social Media

Social Media

This is something you can do before, during, and after the event. Social media gives you the opportunity to connect with both current and potential clients or customers and engage with them in a modern way. Twitter, Instagram, Facebook, Snapchat, and more can all be used to help promote your business and the event. You can also create brand awareness at the touch of a button using hashtags.

Music Lover

Music

This is something you can do before, during, and after the event. Social media gives you the opportunity to connect with both current and potential clients or customers and engage with them in a modern way. Twitter, Instagram, Facebook, Snapchat, and more can all be used to help promote your business and the event. You can also create brand awareness at the touch of a button using hashtags.

Map Location

Location: 

Be sure to note your location and consider how your booth’s sound will interact with guests and other booths. Also, keep in mind that indoor events will usually require lower volume levels than outdoor events.

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Target Audience:

Never forget to consider your target audience. Consider what kind of music will attract these customers to your booth.

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Booth Atmosphere:

Last but not least, keep your product and company's image in mind as well. Music and sound will influence your booth’s atmosphere.

Interactive Exhibits

Individuals visiting trade shows want to know that your product or service is worth investing in and that it works, so why not demonstrate this to them. Product demonstrations are a great way to show attendees that your business is legitimate and demonstrate how they can use your product or service. Be sure to make your demonstrations quick and simple, so that casual onlookers can get a glimpse of your product as well and perhaps be attracted to your booth.

Product Demonstration

When guests can interact with your exhibit, they will be more likely to visit it. This can mean anything from including iPads to showing and giving away samples of your services or products. Interactive features are always a great way to help make your booth successful.

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Games and Prizes

Everyone likes games and prizes, which is why it is a great idea to incorporate these activities in your exhibit. You can use games and prizes as a great way to attract guests to your booth to learn more. Raffles and other games can get individuals interested and draw them in to learn more about your product or service.

The Exhibitor's Guide to Trade show Success (1)-3

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