The Top 10 Ways to Keep Your Exhibition Stands Occupied

The Top 10 Ways to Keep Your Exhibition Stands Occupied

You have decided to participate in a trade show, secured the space, sanctioned the exhibition stand design, and have done everything else needed to prepare for the big day. Now, you have your fingers crossed and are hoping you can get the best out of your investment. However, you are still confused about how to get more people to visit your booth. To help you out, here is a list of the top ten ways by which you can attract people to your exhibition stand and keep them busy for long periods of time, thus generating more interest in your products or services

Competition

One of the best ways to keep people occupied at your exhibition stand is to hold a competition. It is an old, but surefire way of keeping people interested. However, there are a few things that you should keep in mind. First of all, when holding a competition, make sure that it centres around the branding of your product. Try to give out as a prize something that is relevant to your branding and product. You can build up hype for the competition on social media so that you have a group of people who are pumped up and ready to play.

competition

Paid Online Marketing

Many people opt to use paid marketing campaigns rather than try to build up hype themselves. What’s the harm in running a campaign through Twitter or Facebook on your own? You can use hashtags to track progress as well. Targeted social media marketing can prove to be a blessing in disguise for your business, and can help you generate lots of interest in your products. You simply can’t ignore the power of social media when it comes to generating traffic for your stand.

Paid Online Marketing

Twitter

Twitter is one of your biggest assets when it comes to marketing on social media. You can hold a Tweetup, which simply involves using hashtags to actually find and meet up with people through Twitter. Holding a Tweetup and setting up the venue as your booth at the trade show is a great way to drum up interest, and could help you attract lots of prospective clients who are genuinely interested in your product offerings.

Twitter

Create a Suitable Environment

If you want people to spend more time at your booth, you need to create an area where people can relax and spend time without having to worry much about anything. This might mean adding a few power sockets where attendees can charge their phones, use their laptops, or just sit around. If you want to go the extra mile, you can even provide a few phone chargers. It may seem irrelevant, but people will flock to your stall, and that only means more users and more interes

Create a Suitable Environment

Photo Booths

Nothing attracts crowds better than writing the word “free samples” on top of your stall. People love free stuff, and it doesn’t really matter to them what it is. If you are offering free samples of whatever you are selling, even uninterested people might flock to your place to see what all the fuss is about. An exhibition is generally a great way for people to find out about fun and new products, and giving out free samples can give you just the right kind of publicity.

Photo Booths

Free Samples

Photo booths are a time-tested way of attracting interest in your products. You can rent a photo booth through a private company and have it set up near your stall. Modern society is obsessed with taking pictures and putting them up on Facebook or Instagram, and photo booths offer you that ability. You can also put your company’s logo on the booth for an additional marketing boost.

Free Samples

Online Content

While the show is going on, you should regularly update your Twitter feed and your Facebook page with updates about the trade show. Many people actively track online content from different companies attending the trade show, and might be tempted to visit your place. You should create online content at regular intervals and update your pages swiftly if you want to attract people to your booth.

Online Content

Free Wi-Fi

Another great way to attract attention and get people to come over to your stall is to call in a guest speaker. Of course, you will need to build a lot of hype for that, so that people know who is coming, what they are going to talk about, and whether you will engage the audience directly or not. The trend of guest speakers is growing very quickly, especially as more and more people become interested. By booking a guest speaker, you can easily attract a lot of people to your booth. Make no mistake about it; bringing on a guest speaker to your booth can help you redirect a lot of traffic to your booth.

Free Wi-Fi

Guest Speaker

While the show is going on, you should regularly update your Twitter feed and your Facebook page with updates about the trade show. Many people actively track online content from different companies attending the trade show, and might be tempted to visit your place. You should create online content at regular intervals and update your pages swiftly if you want to attract people to your booth.

Guest Speaker

Provide Some Sort of Entertainment

Most people are so engrossed in trying to sell their product that they fail to realise the importance of providing some sort of casual entertainment to their customers. You can put up a non-profit casino table where the proceeds will go to a charity of your choice, or bring in some arcade games or an old-school pinball machine to keep people busy. If you want, you can also put up a karaoke machine at the booth, thus offering people a great way to relax and unwind during the trade show. Offering little snacks and refreshments is also a fantastic idea.

Provide Some Sort of Entertainment

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