If you’ve ever been to a trade show exhibit, you’ve probably been surprised at the number of exhibition stands and the sheer quantity of things being promoted and sold. The truth is that there is a trade show for virtually every industry, including plenty of niche markets. Do you want to see the latest innovations in in military-grade weapons because you’re considering upgrades for the local police force? Go to a trade show exhibit put on by the arms industry! Do you want to get a feel for what your competitors are doing in the world of boutique modern furniture? Th ere’s probably a trade show for that too!
Trade shows are great for the following reasons:
They provide a meeting place for different companies so that they can discuss collaborations, research, and the latest innovations in their market
They allow businesses to easily see what their competitors are doing
They provide a way by which retailers can set up contracts with manufacturers and wholesalers
They allow retail customers to buy directly from the manufacturer and save money
Setting Up for a Trade Show
If you are about to set up for a trade show in your industry, you’ll soon realize the importance of portability! Tradeshow stands need to be easy to set up, but must also provide an office away from home for the exhibitors, so that they look professional and can deal with inquiries in a manner that promotes their brand properly.
An exhibition booth might entail any number of components, including a tabletop, computers, a kiosk, digital displays, and marketing material. Whether the exhibit is a pop-up display or a larger space with many components, it is important that all exhibition stands and associated components be as portable as possible. But why is it important for exhibitors to use portable displays in the first place?
Why Portable Is Good
Just imagine that you are promoting some new products for a national company, and you have several trade shows to attend over the course of a few weeks. They may even be in different parts of the country. If your exhibition booth and other components are ungainly, cumbersome, or too heavy, it will be very difficult to unpack them, set them up, pack them again, and fly them to other locations without additional assistance. In fact, you might even get slugged extra dollars for the plane being loaded with heavy items if you are flying to your next round of trade shows! And if you are driving, do you really want to be lugging all of that stuff around?
Portable displays cost less money and also mean that one person can set them up and pack them again for the next trade show. This in turn means less labor and lower labor costs, so that even very small boutique operators can attend trade shows. Ultimately, being able to exhibit your goods and services at a trade show offers plenty of benefits and opportunities, and tradeshow stands that are configurable, lightweight, and ultra-portable mean lower costs, and less set up and pack up time.