Take it Back to the Basics for Your Next Trade Show
Even if you’re a trade show veteran, you can benefit from getting back to the basics of exhibits, spaces, and materials that get results. In fact, you should do this especially if you’re a trade show veteran. Start with some fundamental ideas: size, shape, space.
- Size: There are standard sizes: 3m x 3m, 3m x 6m, 6m x 6m, and so on. Several months ahead of your next show, start looking at this category again to see how you can make the best use of space. Don’t be afraid to shake things up a bit by going larger or smaller while keeping the ultimate goal in mind.
- Shape As with size, there are some standard shapes and formations that seem to return to trade shows again and again. Inline exhibits are, as the name implies, in a line with exhibits on one or both sides. Island exhibits are generally larger and have floor space on all sides.A peninsula exhibit has open space on three sides.
Some companies choose portableexhibits because they’re affordable, are convenient to set up, and require very few tools for assembly. You may try a banner stand, which can be vinyl or another material that packs up into easy-to-carry travel bags. You may also use a pop-up design that is collapsible, light in weight, and relatively easy to set up and take down. With a pop-up exhibit, you’ll generally select graphics, lighting, etc.
Tension fabric portables are a bit different from other portables in that they employ quality fabric along with lightweight aluminium frames. Portable panel display can be of various sizes and may use fabric, graphic panels, or both. Some companies are most comfortable with kiosks or table stands, which might also use television monitors, signage, and other items to engage the prospect.
As you plan for your show, you may want to look into modular kits. These are designed with basic portable principles for quick assembly but may have more intricate features that help them stand out. There are standard sizes such as 3m x 3m, 6m x 6m, and so on so you’ll have to plan for filling the space for the greatest effect. You’ll probably need several people for set-up and takedown.
The ideas already considered are quite common and standard in the trade show world. You separate yourself from others with your specific display, activities, etc. You can also gain some separation with custom exhibits. You can save a bit of time and design cost with a modular exhibit that is customised to your specific needs. These can often be reconfigured for different shows.
If you have the energy, the manpower, and the budget, you can choose a completely custom exhibit that is only limited by the space you will occupy. But you’ll have to begin this process well ahead of time, probably as soon as you return to your workplace after the most recent show.
Use this quick guide to trade show basics to help you devise the exhibit and activity you need to turn prospects into qualified leads. Combine your physical display with the right marketing and follow-up steps for success.